Barbara’s areas of expertise include sales compensation planning and administration, sales intelligence, sales processes, tools and technologies, territory and quota design, crediting and payment rules, sales policies, pricing strategies, and sales execution. Barbara is also an expert in operational and organization change management, vendor selection, perpetual to software-as-a-service revenue model migrations, and working and managing systems integrators.

Prior to joining SAP, Barbara held the role of research director at SiriusDecisions within the Sales Operations Strategies practice conducting and publishing new research across Sales Operations, with special focus on Sales Compensation and Deal Pursuit strategies. Barbara’s background also includes serving as Director of Global Sales Compensation and other sales operations roles.