Chris leads the customer data solutions practice at SAP Customer Experience.

An expert on all things data-driven customer experience, Chris’s work has appeared in Econsultancy, AdExchanger, and Business Insider, among others. Chris is the author of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement (McGraw Hill) and Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement (Wiley) and six popular food and drink books, including Great American Beer (Random House), a look at how marketing transformed mass-produced beer into some of the world’s most iconic brands.

Chris and his books have been featured on the NBC Today Show, the CBS Early Morning Show, the Food Network, and Forbes, Glamour, and Esquire.