Isabelle is a high level professional with 25 years of complementary experiences in the creation, launch and development of new  businesses in the high tech and telecom industries, mainly in software and mostly in transnational environments. She currently supports the go-to-market efforts for the Customer Engagement and Commerce set of solutions within SAP. Isabelle has always been attracted by high tech innovation, from Artificial Intelligence  in her early days, to the ancestor of mobile data and then B2B hosted applications in the mid 90s, to subscription and usage-based billing in 2000 where she participated in the creation of Highdeal, a spin-off of France Telecom. She has been surfing successively during 15 years over the monetization issues of companies going digital on their content, applications and products. Isabelle is also a coach in Design Thinking and Business Model Innovation, helping companies to nail down their current business model transformation challenges.