Johann Wrede is the Head of Global Events for SAP, and was formerly Head of Content Marketing for SAP, Global Vice President of Strategic Marketing for SAP Customer Experience, the customer engagement and commerce division of SAP. He leads an organization which covers Solution Marketing, Global Programs, Brand Experience, Content Marketing, and Ecosystem Marketing.

He has written, implemented, sold, and marketed software for a variety of companies both large and small. Johann is passionate about using storytelling and authentic experiences to inspire business people to find ways to better engage their customers.