John Licata is the VP and Fellow of Marketing Strategy and Comms for SAP.iO.

Before joining SAP, John was CEO of Blue Phoenix Inc. and has worked on and led research and strategy projects for the likes of Dow Jones, Energy Fuels, Salomon Smith Barney, Toyota, and The United Nations.

His passion for digital innovation and his diverse experience has made him a highly sought out industry veteran whose viewpoints are well known and documented in the media (Bloomberg, Reuters, CNBC, Business News Network, Fox Business Channel). John graduated from Saint Peter’s University and holds an MBA from New York University’s Stern School of Business.