Lu is a collaborative, results-oriented leader, and the marketing program lead for the Intelligent Enterprise at SAP. She has over 15 years in marketing, with a unique blend of internal and customer facing communications and a solid track record of effectively balancing marketing strategy and planning with hands-on tactical execution.

She has experience driving successful execution of integrated, multi-faceted plans and programs – including market research, strategy and planning, program management and execution, messaging & positioning, demand generation, direct marketing/web, public relations, analyst relations, event marketing, and sales support.