Pedro is passionate about Marketing and Sales, which clearly helps him when dealing with his day to day work as a Marketing Manager at SAP Customer Experience. From Content Marketing to Field Marketing and from Demand Generation to closing deals, having experience as a salesman and as a marketing man makes it easier to see both sides from a first person perspective and to try to break the silos between these two areas (and we all know how this relationship can be complicated).

Working in marketing and sales for 11 years between Latin America and Spain, Pedro believes that success is a direct result of belief. It does not come from luck, but from strategically-planned, managed endeavors in pursuit of short and long-term goals.