Ritu is Global Customer Experience Advisor at SAP, where she is responsible for providing strategic guidance to major consumer industry brands on their digital transformation strategy and achieving business objectives.

She has been an omnichannel and digital leader for global brands such as Walgreens Boots Alliance, Reckitt Benckiser, and Coty. Her superpowers are in building end-to-end digital customer experience, evolving go to market strategies for international markets and bringing voice of the customer into the heart of the enterprise.

With a master’s degree from London Business School, she has worked in more than 15 markets globally and brings unique understanding of not only successful business strategies but also diverse cultural nuances and behavior.