Svetlana Zolotareva

Evangelism Marketing, SAP Customer Experience

SAP

Svetlana is part of the CX Evangelism Marketing team at SAP, focusing primarily on customer storytelling and social media promotion. She is the host and producer of The CX Show – series of interviews where customers tell their stories in their own words. Her dream is to revolutionize the way we tell stories at SAP Customer Experience. Svetlana believes that marketing can “make the world run better and improve peoples’ lives” by bringing to life incredible stories of our customers, being true to ourselves and our ideals, and working together with partners and customers towards this common goal.

Svetlana has a background in communications and technical writing. Before SAP, she was a Coca-Cola girl, working in hospitality management at Olympic Games, FIFA and Universiade in Russia.

Articles by Svetlana:

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