Vasudha Karanam is a seasoned product marketer with 15 years in the tech industry. She currently manages product marketing for SAP Sales Performance Management solutions in the SAP Success Factors area. In this role, she successfully led the launch of various new products to drive pipeline and revenue. Vasudha has extensive experience when it comes to product messaging, content development, go-to-market, and field enablement, and new product launches. Prior to SAP, she drove marketing strategies and business development activities to accelerate business outcomes for industry leaders Oracle, Intelligroup, and Vodafone.