This Cookie Statement describes how The Future of Customer Engagement and Experience uses cookies and similar technologies to collect and store information when you visit The-Future-of-Commerce.com websites.
What are cookies and similar technologies?
Cookies are small files placed on your device (computer, tablet or smartphone). When you access a website, a cookie is placed on your device and it will send information to the party that placed the cookie.
There are other technologies that perform a similar function to cookies. These include web beacons, clear gifs, and social plug-ins. These are often used in conjunction with cookies to help a website owner understand its users better. When SAP sends you newsletters or other messages, SAP uses these technologies so that SAP can track email open and click rates. In order to determine a user’s ability to receive HTML e-mail in addition to whether or not an e-mail has been opened, SAP includes a “web beacon” in the majority of HTML e-mail messages SAP sends. A web beacon (a small .gif image) is activated when an HTML e-mail is opened via a request for the image on our servers. This capability helps SAP send e-mail in a format that users can read and enables SAP to track the aggregate number of e-mails opened. The web beacon does not collect any personal data.
What are first party cookies?
SAP’s websites have first party cookies and SAP sometimes allows third parties to place cookies on your device. The difference between a first party cookie and a third-party cookie relates to who places the cookie on your device. First party cookies are cookies that are specific to the website that created them. These cookies enable SAP to operate an efficient service and to track patterns of user behavior to SAP’s website.
What are third party cookies?
Third party cookies are placed on your device by a third party (i.e., not by SAP). While SAP allows third parties to access SAP’s website to place a third-party cookie on your device, SAP does not retain control over the information supplied by the cookies, nor does SAP retain access to this information. This information is controlled wholly by that third party according to the respective privacy policy of the third party. For more information about these cookies, please click the “Cookie Preferences” link in the footer of the webpage.
What is a session and what is a persistent cookie?
Our websites may place session and persistent cookies on your device. Whereas the difference between a first party and third-party cookie relates to the party controlling the initial placement of the cookie on your device, the difference between a session and a persistent cookie relates to the length of time the cookie lasts. Session cookies are cookies that typically last for as long as you are using your browser, or browser session. When you end your browser session, the cookie expires. Persistent cookies, as the name implies, are persistent and will last after you close your browser. This allows for quicker and often more convenient access to our website.
What cookies are used on SAP websites?
SAP wants you to be in a position to make an informed decision for or against the use of cookies which are not strictly necessary for the website’s technical features. If you elect to reject cookies used for advertising, you will be shown advertising that is less targeted to your interests. This will still allow you to use all of the functionality of the website.
SAP differentiates between Required Cookies that are absolutely necessary for the website’s technical features, Functional Cookies that allow SAP to analyze the site usage, and Advertising Cookies that are used by advertising companies to serve ads relevant to your interests.
Required Cookies
Required Cookies are required to enable core site functionality. These cookies allow SAP to provide you a secure log-in and to remember your log-in details, to establish and maintain your shopping cart, and to make sure the website looks consistent.
Functional Cookies
Functional Cookies allow SAP to analyze site usage so it can measure and improve its performance. These cookies collect information on how a website is used – for example, which pages a visitor opens most frequently and whether they receive error messages from a page. These cookies do not save any information that permits identification of the user. The collected information will be aggregated and thus will be analyzed in a non-attributable way to a specific user. These cookies are used exclusively to improve the performance of a website and thus the user experience.
Advertising Cookies
Advertising Cookies are used by advertising companies to serve ads that are relevant to your interests. These Cookies allow you to share pages with social networks and to post comments. Further, to serve ads relevant to your interests.
What first party cookies are on The-Future-of-Commerce.com?
Required Cookies
| Name | Purpose | Persistent | Lifespan |
|---|---|---|---|
| notice_behavior | Defines the scenery for user. Used by TrustArc cookie consent management function, which stores visitor’s cookie preference. | N | Session |
| notice_gdpr_prefs | Stores selection a visitor has made on the TrustArc cookie consent management pop-up. It is used to submit the selected cookie categories (Required, Functional, Advertising). | Y | 13 months |
| notice_poptime | Stores the latest pop-up date and time of the Trust Arc cookie consent management function in Unix time format. It is used to determine if the TrustArc pop-up displays again. | Y | 13 months |
| notice_preferences | Stores selection a visitor has made on the TrustArc cookie consent management pop-up. It is used to manage the display of the TrustArc pop-up and to save the chosen settings. | Y | 13 months |
| cmapi_cookie_privacy | Makes it possible to set and save cookies according to the user’s cookie settings via TrustArc cookie consent management function. | Y | 13 months |
| cmapi_gtm_bl | Used by TrustArc cookie consent management function to prevent the triggering of cookies that have not been selected. | Y | 13 months |
| country | Data associated with a country detected by ip | N | Session |
Functional Cookies
| Name | Purpose | Persistent | Lifespan |
|---|---|---|---|
| s_sess | Tracking cookie | N | Session |
| s_pers | Tracking cookie | Y | 30 days |
| s_referrer | Adobe Site Catalyst cookie to store referrer. | N | Session |
| AMCV<id> | Adobe Site Catalyst cookie. | Y | 24 months |
| AMCVS<id> | Adobe Site Catalyst cookie. | N | Session |
Advertising Cookies
| Name | Purpose | Persistent | Lifespan |
|---|---|---|---|
| _gid | Used to distinguish users in Google Analytics. | Y | 1 day |
| _ga | Used to distinguish users in Google Analytics. | Y | 24 months |
| _gat | Used by Google Analytics to throttle request rate. | Y | 4 hours |
| _gd_session | Collects visitor data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. | Y | 4 hours |
| _gd_visitor | Collects visitor data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. | Y | 24 months |
What third party cookies are on The-Future-of-Commerce.com?
For more information about these cookies, please click the “Cookie Preferences” link in the footer of the webpage.
How can you manage and delete cookies?
SAP provides you with the option to adjust your preferences for Functional and Advertising Cookies when such cookies are placed on your device by the website. In such a case, you can access preferences at any time by clicking on the “Cookie Preferences” link in the footer of the webpage.
You can also block and delete cookies by changing your browser settings. To manage cookies using your browser settings, most browsers allow you to refuse or accept all cookies or only to accept certain types of cookies. The process for the management and deletion of cookies can be found in the help function integrated in your browser.
If you wish to limit the use of cookies, you may not be able to use all the interactive functions of our website.
What are social plug-ins?
A social plug-in embedded on a website allows you to share content on a third party social media provider’s website. You can recognize social plug-ins as buttons displayed on website pages that feature the logo of the social media provider; e.g., for the Facebook page plug-in, you can recognize the button by a white “f” on a black background.
SAP does not have influence or control over the processing of personal data on the social media provider’s website, and the social plug-in remains active until you deactivate it or delete your cookies. Please refer to the privacy and cookie statement or policy of the respective social media provider for more information about the social media provider’s data protection and privacy policies.
On which legal basis does SAP makes social plug-ins available?
SAP uses social plug-ins on its websites on the basis of its legitimate interest to make SAP visible on social media pursuant to Article 6 (1) lit. f DSGVO or the applicable national law.
How do social plug-ins on SAP websites work?
If you see one of the social plug-ins and you want to use one of these social plug-ins, click on the respective social plug-in to establish a direct connection to the server of the respective social media provider and you will be redirected to that social media provider’s website.
If you have a user account on the social media provider and are logged in at the time you activate the social plug-in, the social media provider can associate your visit to SAP’s websites with your user account. In this situation, data transmissions can also take place that are initiated and controlled by the respective social media provider. Your connection to a social media provider, the data transfers taking place between the network and your system, and your interactions on that platform are governed solely by the privacy and cookie statement or policy of that social media provider. Personal data may also reach providers in countries outside the European Economic Area that may not guarantee an “adequate level of protection” for the processing of personal data in accordance with EU standards. If you do not want to share any data with the social media provider in connection with an SAP website, do not click on the social media plug-in on SAP’s website.
Last updated: April 26, 2021
