Last updated: February 7, 2022 Integration platform as a service: Definition, benefits, examples

Integration platform as a service: Definition, benefits, examples

1 shares

Business process automation is no longer a choice, but a requirement for business success. Manual processes lead to many issues that can affect your business, like errors, slow turn-around and data silos.

Organizations that evolved their processes fared better during the pandemic and will continue to succeed. Companies focused on customer experience and differentiating themselves from competitors must automate. To reach digital maturity, many are turning to integration platform as a service.

Integration platform as a service: Building bridges

Integration platform as a service, or iPaaS, is a platform that standardizes application integration into an organization. iPaaS makes it possible to not just integrate applications, but to automate business processes and share data across applications.

iPaaS helps organizations address the challenges of disparate processes and unstructured data. While many have added new cloud-based applications as they’ve accelerated digital transformation, each application has its data and process flows. The data doesn’t necessarily connect in an organized, structured way from other applications.

This strategy has unintentionally increased data silos and fragmented processes. Teams struggle to find a complete view of the entire business.

Automation systems designed to connect applications across the business and facilitate data exchange between those applications resolve that issue.

Business logic layered onto data also influences the behavior of downstream flows to optimize the automation of those business processes.

Benefits of iPasS: Improved processes, better CX

More companies are looking to integration as a service as they continue shifting to fully digital environments. According to a recent Forrester study, 22% of organizations currently use iPaaS, while 34% plan to adopt it.

iPaaS helps drive digital transformation through faster action and the opportunity for growth. Users have access to a wealth of knowledge, giving companies the insights they need to enhance processes and drive revenue.

Benefits include:

  1. Better communication between different parts of the business by removing silos
  2. Improved efficiency; no more relying on outdated, manual processes or multiple spreadsheets with lack of oversight
  3. Identify problems early on because users have the power to customize integrations and identify any errors along the way
  4. Boost customer experience: From ordering a product online to paying a bill, iPaaS connects processes for seamless customer experiences

Manufacturer streamlines processes, gets results

One company that’s seen the upside of integration platform as a service is Amigo Mobility International, Inc., a seller and manufacturer of motorized shopping carts and other accessibility products.

Amigo Mobility handled PDF purchase orders by hand, leaving plenty of room for human error. The company also wanted to streamline service repair orders, cash application and custom pricing management. To do this, they needed to have the correct data and a solution that allowed them to go beyond improving the quality of the order entry system.

With iPaaS, Amigo Mobility improved order accuracy and process efficiency, which enabled order-entry employees to shift to more strategic work.

When evaluating integration platform as a service solutions, look for ones that meet users at any level, from novice to expert. A reliable platform offers guidance and pre-built processes or a community of experts ready to assist and answer questions.

Businesses must automate to thrive in the digital business landscape. Improving the customer experience requires switching to digital and automated processes to keep customers satisfied.

If organizations refuse to automate, they will likely lose. Companies need to move to digital processes to consistently perform well and provide the best experiences for their customers.

When your company has a strong automation strategy in place, more resources can be focused on revenue-generating activities rather than operational challenges.

Modern CRM, meet revenue:
– Seize opportunity
– Engage quickly
– Scale anywhere
Boost your bottom line
Start HERE

Share this:
1 shares
Jordan Fladell

Subscribe to our newsletter for the most up-to-date e-commerce insights.

Search by Topic beginning with