Kick-a$$ e-commerce: Top 10 keys to success

Remember Boston Computer Exchange? You know – the company that plays a crucial role with regard to the very foundation and history of e-commerce?

Yeah. Thought so.

Every element of how we consume has changed drastically within the last eighteen months alone. From searching for what we want, to how, when, and where we buy things, the world of commerce is forever altered.

The technology and trends that power e-commerce change as quickly as customer expectations.

And companies – from pop-up shops to the most evolved enterprises – need to keep up.

Clicking into the future of e-commerce: 10 elements to success

To achieve e-commerce success, your platform must include these elements: 

1. Personalization: Every moment and interaction matters – brands must deliver to stay in the game
2. Service: Take care of customers, or else you’ll have fewer and fewer customers to take care of
3. Search: The brand and product experience begin when someone starts searching for solutions, products, or services
4. Omnichannel: Consumers expect to seamlessly continue their journey – across devices and channels – so you’d better have an always-on strategy
5. Purpose: Sustainability, equality, environmental, societal, and political stances are all part of what makes a brand appealing – or not
6. CX: The customer experience includes every interaction people have – and it must be seamless
7. Payment and delivery options: Click and collect, curbside pickup, BOPIS, and simple payment options are a MUST for any e-commerce company
8. Direct to consumer: Consumers see the advantages of D2C, so it makes sense that in a customer-driven economy, brands are extending their go-to-market with DTC businesses
9. Creative wins: If you want to win loyalty and attention, your marketing and messaging must be on point
10. Social commerce: By 2027, social commerce is expected to drive $604 billion in sales