As commerce evolves, how we buy and sell is evolving, too. Discover the types of e-commerce critical to brands today.
1
Business to Consumer (B2C)
Business to consumer (B2C) is a direct transaction between a business and a consumer.
2
Business to Business (B2B)
B2B refers to a business selling goods or services to another business, like a manufacturer and wholesaler, or a wholesaler and a retailer.
3
Direct to Consumer (D2C)
D2C means that a brand is selling directly to their end customer without going through a retailer, distributor, or wholesaler.
4
Consumer to ConsumeR (C2C)
C2C e-commerce refers to the sale of goods or services to another consumer, often in digital marketplaces that use recommerce, like eBay, Etsy, and Poshmark.
5
Consumer to Business (C2B)
Consumer to business is when an individual sells their services or products to a business.
Everyone from small businesses to the largest of corporations can benefit from the ability to sell their goods and services online at scale. Dive deeper into the types of e-commerce @