Adriana Martínez is the leader of SAP Customer Experience for North Latin America and the Caribbean, with 20 years of experience in the commercialization of strategic solutions, leading multidisciplinary sales and services teams in Latin America. With extensive experience in building effective work teams 100% oriented to designing strategies associated with technological solutions for SAP’s clients, Adriana is a champion of the adoption of Customer Experience as a strategy and is approach oriented to the architecture of experience in each of the industries in the market.

Adriana is a Systems Engineer with a specialization in Marketing and Business, curious about the permanent updating of innovation and integration of economic models associated with current technologies.