Juan is a CX evangelist, bringing over 20 years of experience in the Customer Experience space, successfully helping clients throughout their digital transformation journeys. He truly believes that the innovative application of technology can empower people and organizations, drive changes and ultimately create value for brands and their customers. Currently Head of GTM in Latin America for SAP Customer Data, prior to that he worked in sales and marketing roles for companies such as Adobe, Oracle and OpenText. Juan began his career as an implementation consultant in ecommerce and web projects for 6 years.