{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/omnichannel-commerce\/#CollectionPage","headline":"Omnichannel Commerce Category","description":"

What is omnichannel commerce? How does it differ from multi-channel?<\/p>\n

Everything you need to know about omnichannel can be found here. From strategies, to functions, to how it drives revenue.<\/p>\n

Here are some of the topics covered in our omnichannel expert archives:<\/p>\n

\tThe difference between omnichannel and multichannel
\n \tHow omnichannel benefits retailers
\n \tWhy omnichannel is an important part of CX
\n \tHow to create an omnichannel strategy
\n \tHow to overcome omnichannel integration challenges
\n \tHow grocery retailers are using omnichannel<\/p>\n","url":"https:\/\/www.the-future-of-commerce.com\/commerce\/omnichannel-commerce\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/22\/g2-report-summer-2022\/","headline":"G2 report summer 2022: SAP Emarsys a leader in 36 categories","url":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/22\/g2-report-summer-2022\/","datePublished":"2022-07-22","dateModified":"2022-07-21","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/22\/g2-report-summer-2022\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/binod-negi\/#Person","name":"Binod Negi","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/binod-negi\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/3c4983b4fe3950878e9ae7008ea57705?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c4983b4fe3950878e9ae7008ea57705?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/TrustRadius-Customer-Data-Award-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/TrustRadius-Customer-Data-Award-FTR.jpeg","height":375,"width":1200},"keywords":["Customer Engagement","Customer Loyalty","Digital Marketing","Martech | Marketing Technology"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/29\/2022-holiday-shopping-retail\/","headline":"2022 holiday shopping: 3 ways retailers can brace for impact","url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/29\/2022-holiday-shopping-retail\/","datePublished":"2022-06-29","dateModified":"2022-07-14","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/29\/2022-holiday-shopping-retail\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/crystal-bedell\/#Person","name":"Crystal Bedell","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/crystal-bedell\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9d0066ecc0de33cca97563bb476064f7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9d0066ecc0de33cca97563bb476064f7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/2022-Holiday-Retail-Trends_R2_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/2022-Holiday-Retail-Trends_R2_FTR.jpg","height":375,"width":1200},"keywords":["Black Friday","Holiday Retail","Holiday Shopping and Trends","Inventory Management","Omnichannel Retail","Retail Trends","Supply Chain"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/27\/sales-online-collaboration-tools\/","headline":"Lead acceleration: When digital selling and collaboration tools collide","url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/27\/sales-online-collaboration-tools\/","datePublished":"2022-06-27","dateModified":"2022-06-28","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/27\/sales-online-collaboration-tools\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/grant-smith\/#Person","name":"Grant Smith","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/grant-smith\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/64a9893a75b805b6661e9754e11832a1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/64a9893a75b805b6661e9754e11832a1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/Better-communication-more-sales_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/Better-communication-more-sales_FTR.jpg","height":375,"width":1200},"keywords":["B2B Sales","Collaboration","Demand Generation","Digital Transformation","Intelligent Sales","Sales Automation Software","Sales Process","Sales Success","Sales Tips"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/23\/e-commerce-bear-market-impact\/","headline":"Surviving a bear market: What e-commerce brands need to do","url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/23\/e-commerce-bear-market-impact\/","datePublished":"2022-06-23","dateModified":"2022-06-22","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/23\/e-commerce-bear-market-impact\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/bernard-chung\/#Person","name":"Bernard Chung","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/bernard-chung\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7fd67d2d139958f3f0862e7da8fce70d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fd67d2d139958f3f0862e7da8fce70d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/e-commerce-bear-market-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/e-commerce-bear-market-FTR.jpeg","height":375,"width":1200},"keywords":["E-commerce Returns","E-commerce Trends","Retail Trends","Supply Chain"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/14\/metaverse-customer-experience-opportunities\/","headline":"Metaverse customer experience: A world of new opportunities","url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/14\/metaverse-customer-experience-opportunities\/","datePublished":"2022-06-14","dateModified":"2022-07-15","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/14\/metaverse-customer-experience-opportunities\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jen-bailin\/#Person","name":"Jen Bailin","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jen-bailin\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ce718ba1c671c9ed1256feafd68d9198?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ce718ba1c671c9ed1256feafd68d9198?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/CX-in-the-metaverse_1200x375-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/CX-in-the-metaverse_1200x375-1.jpg","height":375,"width":1200},"keywords":["AI In Retail","Customer Experience Trends","Future of Customer Experience","Future of Retail","Metaverse","Omnichannel Customer Experience"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/02\/fortifying-the-retail-supply-chain\/","headline":"Fortifying the retail supply chain for an omnichannel future","url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/02\/fortifying-the-retail-supply-chain\/","datePublished":"2022-06-02","dateModified":"2022-07-14","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/02\/fortifying-the-retail-supply-chain\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/crystal-bedell\/#Person","name":"Crystal Bedell","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/crystal-bedell\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9d0066ecc0de33cca97563bb476064f7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9d0066ecc0de33cca97563bb476064f7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/fortifying-retail-supply-chain_1200x375x.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/fortifying-retail-supply-chain_1200x375x.jpg","height":375,"width":1200},"keywords":["Digital Transformation","Future of Retail","Future of Supply Chain","Holiday Retail","Inventory Management","Order Fulfillment","Retail Trends","Supply Chain"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/31\/has-the-e-commerce-bubble-burst-for-dtc\/","headline":"Has the e-commerce bubble burst for DTC brands?","url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/31\/has-the-e-commerce-bubble-burst-for-dtc\/","datePublished":"2022-05-31","dateModified":"2022-07-13","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/31\/has-the-e-commerce-bubble-burst-for-dtc\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/branden-moskwa\/#Person","name":"Branden Moskwa","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/branden-moskwa\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0233bad8ac5ce1324136693fb506b736?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0233bad8ac5ce1324136693fb506b736?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/e-commerce-bubble-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/e-commerce-bubble-FTR.jpeg","height":375,"width":1200},"keywords":["Brick and Mortar","D2C","Direct to Consumer","DTC","Omnichannel Retail","Retail Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/","headline":"Digital natives: How to win the trust of Gen Z and Millennials","url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/","datePublished":"2022-05-05","dateModified":"2022-06-06","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/erin-mcclure\/#Person","name":"Erin McClure","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/erin-mcclure\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0d7641c3eaa17faa07513b56eb467157?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0d7641c3eaa17faa07513b56eb467157?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/win-trust-digital-natives_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/win-trust-digital-natives_1200x375.jpg","height":375,"width":1200},"keywords":["Brand Marketing","Consumer Trust","Customer Engagement","Customer Trust","Digital Natives","Generation Z","Influencer Marketing","Millennials","Social Media"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/27\/the-future-of-commerce-trends\/","headline":"The future of commerce: 3 trends shaping how we buy and sell","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/27\/the-future-of-commerce-trends\/","datePublished":"2022-04-27","dateModified":"2022-06-21","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/27\/the-future-of-commerce-trends\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/#Person","name":"Emily Morrow","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/Future-of-Commerce_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/Future-of-Commerce_1200x375.jpg","height":375,"width":1200},"keywords":["CPG | Consumer Packaged Goods","CPG Trends","Customer Engagement","Future of Commerce","Future of E-commerce","Future of Retail","Generation Z","Millennials","Social Commerce"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/22\/inside-the-mind-of-the-b2b-buyer\/","headline":"Top 5 B2B buyer expectations: Creating the CX they crave","url":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/22\/inside-the-mind-of-the-b2b-buyer\/","datePublished":"2022-03-22","dateModified":"2022-04-12","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/22\/inside-the-mind-of-the-b2b-buyer\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/javier-alberto-flores\/#Person","name":"Javier Flores","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/javier-alberto-flores\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1d9c57e5b3eabd5d8fd3cff95c616fe1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1d9c57e5b3eabd5d8fd3cff95c616fe1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/FCEE_Consumerization_of_B2B_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/FCEE_Consumerization_of_B2B_1200x375.jpg","height":375,"width":1200},"keywords":["B2B Buyers","B2B Sales","Consumer Products"]}],"about":["B2B Commerce","Commerce","Commerce + e-Commerce","Customer Experience","E-Commerce","Omnichannel Commerce","Sales","Sales"]}