[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/03\/marketplace-benefits-b2b\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/03\/marketplace-benefits-b2b\/","headline":"Marketplace benefits for B2B: Sell through, sell more","name":"Marketplace benefits for B2B: Sell through, sell more","description":"Digital marketplace benefits for B2B companies include more revenue, increased customer loyalty, and more opportunity for growth.","datePublished":"2022-06-03","dateModified":"2022-06-06","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/john-goldrick\/#Person","name":"John Goldrick","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/john-goldrick\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ad72812b014358c04e4bc9644461c25d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ad72812b014358c04e4bc9644461c25d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/BtoB-Marketplace-benefits_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/BtoB-Marketplace-benefits_1200x375.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/03\/marketplace-benefits-b2b\/","about":["B2B Commerce","Commerce","Customer Experience","Industries","Revenue"],"wordCount":839,"keywords":["Auto Industry","B2B Customer Experience","B2B Industries","B2B Marketplaces","B2C","Digital Marketplaces","High Tech"],"articleBody":"The “sell through” concept has been around since the beginning of retail. In the brick-and-mortar world, it was as simple as your local store selling goods on consignment all the way up to the mega-malls and franchise-based department stores.Today, this concept takes the form of digital marketplaces like Amazon and Walmart. While nothing new in the B2C world, marketplace benefits have become a hot trend for B2B companies. Why?Essentially, just selling a widget no longer cuts it. Modern B2B buyers expect much more. They want experiences like they get in the B2C world.      Top 5 B2B buyer expectations: Creating the CX they crave                The modern B2B buyer wants a B2C-like experience. Here's what B2B sellers need to know about B2B buyer expectations.      4 benefits of digital marketplaces for B2BA good B2B marketplace offering opens new channels for your products. All the suppliers on your marketplace also have skin in the game. The ecosystem built around the marketplace benefits from everyone promoting and positioning the outcomes that are possible for your customers.Here are some of the top B2B marketplace benefits to expect:More revenue. All the additional services and items sold in your marketplace will boost your top and bottom line.Deeper customer relationships. By providing a broader and deeper level of offerings and services, you’ll create stickier, more loyal customers. Making things easier for customers gives them more reasons to like you.Greater insights. Now that you can see “what goes with what” and what’s trending, you can refine both the supply and demand side of your business to make it more focused on what your customers need.Increased efficiency. By observing the trends on the sell side of your business, you’ll be able to build more efficiencies into the manufacturing or procurement side.      Digital marketplaces: Examples, benefits, strategies                Digital marketplaces are growing fast. Here's everything you need to know about digital marketplaces, including examples, benefits, and strategies for jumping on the bandwagon.      B2B marketplace benefits: Getting startedThere are a couple ways to set up a B2B marketplace. You could just participate on one of the global B2B marketplaces like Amazon Business, Alibaba, TradeIndia, or eWorldTrade. This comes with great opportunity, but also great limitations as you’re dependent on the idiosyncrasies and rules of these global platforms.Another option is to rule your own destiny by setting up a marketplace centered on your products and your customers.Setting up a B2B marketplace is different from a B2C marketplace. How you approach this directly correlates to how you answer this age-old question: \u2018Do you go to the hardware store to buy a shovel or a hole?\u201dThe core principle of your marketplace is to sell your base product, but now you’re also going to sell everything else that goes with your product.This is a very important concept as B2B buyers are looking to purchase outcomes, not just products.      B2B subscription models: A guide to future-proofing your enterprise                B2B subscription models can offer the same bottom line and loyalty benefits as their B2C counterparts, and enterprises are taking notice.      B2B marketplace examplesAn example of marketplace selling can be as simple as offering installation services or all the complementary products that make your product more attractive and useful to the buyer.While this may be a new trend in hardcore B2B industries, some industries like travel have already adapted from their B2C businesses. Other examples include:Airlines are providing full-service B2B travel and business trip planning around their core ticketing business.High-tech B2B organizations are providing full management of the equipment they provide. Rather than just sell someone a whiteboard, why not help them set up their whole office? This would also help sell more whiteboards.Auto suppliers and the auto industry in general have seen great success adapting their business models to exemplify the B2C buying experience.Ultimately, your marketplace becomes a community, where your buyers know they can get all they need to successfully use your product. It ties their success to your success and visa versa, while also inspiring brand loyalty.      Revving up your digital marketplace: A playbook for success                Digital marketplaces offer auto suppliers and other B2B industries many benefits, but how do you get started? Follow these steps for a successful launch.      Don’t miss out on the benefits of B2B marketplaces \u2013 start todayWhile there’s value in participating on the major global e-commerce marketplaces, by creating your own marketplace, you’re opening worlds of possibility. Digital marketplace benefits for B2B companies include more revenue, increased customer loyalty, and more opportunity for growth.Rather than being “one of many,” you get to stand out while maintaining complete quality control of your good brand \u2013 on your terms \u2013 to limit risks and drive growth.  In a world of marketplaces, B2B companies can soar. 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