[[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/#Article","articleBody":"B2B companies are facing more pressure than ever\u00a0to consider the customer experience and\u00a0make their\u00a0operations\u00a0consumer centric.\u00a0In order improve B2B e-commerce, they must shake off old ways and take a cue from the B2C world.\nBusiness cases for B2B traditionally centered on cost reduction rather than the customer experience. But with the growing role of e-commerce in B2B, they need to shift away from a transactional mindset to an experiential mindset.\nToday, call centers and emails are overshadowed and replaced by user first, rich, interactive experiences. This is especially important as we consider the buying behaviors of Gen Z in the workforce.\nGartner forecasts that B2B organizations with digital commerce offerings will see 30% more revenue and a 20% reduction in costs this year, compared to competitors without B2B digital commerce sites. As B2B brands step up their digital operations, measuring the customer experience has become a key driver and differentiator.\nLet\u2019s take a look at three ways brands can improve B2B e-commerce operations and focus on the customer experience.\n \nB2B personalization: A three-step guide to getting started\n   Digital personalization has a single, simple goal: Get the right content to the buyer at the right time to influence buying decisions. But B2B personalization is trickier than B2C. Find out how to do it right.  \nImprove B2B e-commerce by making it easy for your customers \nToo often,\u00a0B2B companies\u00a0complicate the purchasing journey. Make investments that simplify the buying process for\u00a0your\u00a0customers\u00a0by removing or improving areas that can cause friction.\nFollowing are three ways you can improve B2B e-commerce:\nMake it easy for customers to research products online and understand the differences between similar items.\nProvide self-serve options.\nElements such as simple or automatic reordering of common items can save customers an enormous amount of time.\nB2B users are doing their job by coming to your site. You need to make it simple for them to work with you, with limited disruptions.\n \nB2B sales strategy for business success in the Year of the Ox\n   As we celebrate the Year of the Ox, we can use the Yu Sheng tradition as a metaphor for how to achieve business success in today's global environment.  \nAdopt agility as a mindset to improve B2B e-commerce\nHaving an IT infrastructure that will allow you as\u00a0an organization to make changes quickly\u00a0is key.\u00a0Agility needs to be a mindset\u00a0that is backed up with\u00a0tools to help you run the best you can.\nBrands need to deliver on their promises, with the confidence that the supply chain is going to follow.\nThey need agility to be able to enter into new models of engagement\u00a0and business models.\nInvesting in\u00a0microservices\u00a0and\u00a0deploying\u00a0headless commerce scenarios\u00a0will keep their brand at the forefront of technology and the forefront of their customers\u2019 minds.\nKnow your\u00a0customers\nOffering customers a personalized experience is key to improving B2B e-commerce. Customers today expect an individualized experience tailored to their preferences and purchasing history.\nHaving one view of the customer for transactions, orders, deliveries, payments, and services across channels and devices will allow you to optimize the relationship you have with them.\nIn turn, when you know who your customers are and how they like to engage with you, you\u2019re\u00a0better\u00a0able to personalize their experiences and reward them for their loyalty,\u00a0which increases customer lifetime value.\nFor some B2B companies, shifting away from a transactional mindset to an experiential one may require a big leap. But the payoff is immense. Happy, loyal customers will fuel the results you need for competitive edge.\nKick-a$$ commerce. \ud83d\udcf2 Innovation.\ud83d\udcf2 \ud83c\udf43Sustainability.\ud83c\udf43 \u23f1 Service + support.\u23f1 Customers expect a lot from brands. Hear the best in the biz talk how to deliver.","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/#Article_Person","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/#Article_Person_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/01\/Riad-Headshot-150x150.jpg"},"name":"Riad Hijal","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/riad-hijal\/"},"dateModified":"2021-09-24T19:30:26+00:00","datePublished":"2021-01-21T09:01:02+00:00","description":"Improve B2B e-commerce by focusing on the customer experience and making it easier for your customers to do business with you.","headline":"3 ways to improve B2B e-commerce: It\u2019s all about CX","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/#Article_ImageObject","height":"630","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/01\/FCEE100_TransformB2B_HB-1200x630.jpg","width":"1200"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/","name":"3 ways to improve B2B e-commerce: It\u2019s all about CX","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","logo":{"@type":"ImageObject","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","width":"500"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"url":"https:\/\/www.the-future-of-commerce.com\/"},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/#Article"},{"@type":["Article"],"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/#Article","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/","publisher":[{"@id":"https:\/\/www.the-future-of-commerce.com\/"}],"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/","author":[{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/#Article_author_Person","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/riad-hijal\/","image":[{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/#Article_author_Person_image_ImageObject","url":"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 1 1'%3E%3C\/svg%3E"}],"name":"https:\/\/www.the-future-of-commerce.com\/contributor\/riad-hijal\/"}],"image":[{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/#Article_image_ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/01\/FCEE100_TransformB2B_HB-1200x630.jpg","width":"1200","height":"630"}],"subjectOf":[{"@type":"FAQPage","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/#Article_subjectOf_FAQPage","mainEntity":[{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/#subjectOf_FAQPage_mainEntity0","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/#subjectOf_FAQPage_mainEntity0_acceptedAnswer_Answer","text":"Too often,&nbsp;B2B companies&nbsp;complicate the purchasing journey. Make investments that simplify the buying process for&nbsp;your&nbsp;customers&nbsp;by removing or improving areas that can cause friction.Following are three ways you can improve B2B e-commerce:\n<li>Make it easy for customers to research products online and understand the differences between similar items.<\/li>\n<li>Provide self-serve options.<\/li>\n<li>Elements such as simple or automatic reordering of common items can save customers an enormous amount of time.<\/li>\nB2B users are doing their job by coming to your site. You need to make it simple for them to work with you, with limited disruptions."}],"name":"Improve B2B e-commerce by making it easy for your customers "},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/#subjectOf_FAQPage_mainEntity1","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/#subjectOf_FAQPage_mainEntity1_acceptedAnswer_Answer","text":"Having an IT infrastructure that will allow you as&nbsp;an organization to make changes quickly&nbsp;is key.&nbsp;Agility needs to be a mindset&nbsp;that is backed up with&nbsp;tools to help you run the best you can.<span style=\"color: #fe6600;\"><strong><span class=\"h2\">Brands need to deliver on their promises, with the confidence that the <a href=\"https:\/\/www.the-future-of-commerce.com\/supply-chain\/\">supply chain<\/a> is going to follow.<\/span><\/strong><\/span>They need agility to be able to enter into new models of engagement&nbsp;and business models.<iframe src=\"https:\/\/player.simplecast.com\/d2ca4669-ce6b-4d6b-8eb9-e531ac801c04?dark=false\" width=\"100%\" height=\"200px\" frameborder=\"no\" scrolling=\"no\" seamless=\"\"><\/iframe>Investing in&nbsp;<a href=\"https:\/\/www.the-future-of-commerce.com\/2021\/01\/15\/benefits-of-microservices\/\" target=\"_blank\" rel=\"noopener\">microservices<\/a>&nbsp;and&nbsp;deploying&nbsp;<a href=\"https:\/\/www.the-future-of-commerce.com\/2020\/06\/04\/what-is-headless-commerce-definition-examples\/\" target=\"_blank\" rel=\"noopener\">headless commerce<\/a> scenarios&nbsp;will keep their brand at the forefront of technology and the forefront of their customers\u2019 minds."}],"name":"Adopt agility as a mindset to improve B2B e-commerce"},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/#subjectOf_FAQPage_mainEntity2","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/#subjectOf_FAQPage_mainEntity2_acceptedAnswer_Answer","text":"Offering customers a personalized experience is key to improving <a href=\"https:\/\/www.the-future-of-commerce.com\/2018\/07\/26\/the-four-drivers-of-b2b-e-commerce-roi\/\">B2B e-commerc<\/a>e. Customers today expect an individualized experience tailored to their preferences and purchasing history.<span style=\"color: #fe6600;\"><strong><span class=\"h2\">Having one view of the customer for transactions, orders, deliveries, payments, and services across channels and devices will allow you to optimize the relationship you have with them.<\/span><\/strong><\/span>In turn, when you know who your customers are and how they like to engage with you, you\u2019re&nbsp;better&nbsp;able to personalize their experiences and reward them for their loyalty,&nbsp;which increases customer lifetime value.For some B2B companies, shifting away from a transactional mindset to an experiential one may require a big leap. But the payoff is immense. Happy, loyal customers will fuel the results you need for competitive edge."}],"name":"Know your\u00a0customers"}]}],"name":"3 ways to improve B2B e-commerce: It\u2019s all about CX","dateModified":"2021-09-24T19:30:26+00:00","articleBody":"\n        B2B companies are facing more pressure than ever\u00a0to consider the customer experience and\u00a0make their\u00a0operations\u00a0consumer centric.\u00a0In order improve B2B e-commerce, they must shake off old ways and take a cue from the B2C world.\nBusiness cases for B2B traditionally centered on cost reduction rather than the customer experience. But with the growing role of e-commerce in B2B, they need to shift away from a transactional mindset to an experiential mindset.\nToday, call centers and emails are overshadowed and replaced by user first, rich, interactive experiences. This is especially important as we consider the buying behaviors of Gen Z in the workforce.\nGartner forecasts that B2B organizations with digital commerce offerings will see 30% more revenue and a 20% reduction in costs this year, compared to competitors without B2B digital commerce sites. As B2B brands step up their digital operations, measuring the customer experience has become a key driver and differentiator.\nLet\u2019s take a look at three ways brands can improve B2B e-commerce operations and focus on the customer experience.\n\n  \n    B2B personalization: A three-step guide to getting started\n    \n      \n      Digital personalization has a single, simple goal: Get the right content to the buyer at the right time to influence buying decisions. But B2B personalization is trickier than B2C. Find out how to do it right.\n    \n  \n\nImprove B2B e-commerce by making it easy for your customers \nToo often,\u00a0B2B companies\u00a0complicate the purchasing journey. Make investments that simplify the buying process for\u00a0your\u00a0customers\u00a0by removing or improving areas that can cause friction.\nFollowing are three ways you can improve B2B e-commerce:\n\nMake it easy for customers to research products online and understand the differences between similar items.\nProvide self-serve options.\nElements such as simple or automatic reordering of common items can save customers an enormous amount of time.\n\nB2B users are doing their job by coming to your site. You need to make it simple for them to work with you, with limited disruptions.\n\n  \n    B2B sales strategy for business success in the Year of the Ox\n    \n      \n      As we celebrate the Year of the Ox, we can use the Yu Sheng tradition as a metaphor for how to achieve business success in today's \nglobal environment.\n    \n  \n\nAdopt agility as a mindset to improve B2B e-commerce\nHaving an IT infrastructure that will allow you as\u00a0an organization to make changes quickly\u00a0is key.\u00a0Agility needs to be a mindset\u00a0that is backed up with\u00a0tools to help you run the best you can.\nBrands need to deliver on their promises, with the confidence that the supply chain is going to follow.\nThey need agility to be able to enter into new models of engagement\u00a0and business models.\n\nInvesting in\u00a0microservices\u00a0and\u00a0deploying\u00a0headless commerce scenarios\u00a0will keep their brand at the forefront of technology and the forefront of their customers\u2019 minds.\nKnow your\u00a0customers\nOffering customers a personalized experience is key to improving B2B e-commerce. Customers today expect an individualized experience tailored to their preferences and purchasing history.\nHaving one view of the customer for transactions, orders, deliveries, payments, and services across channels and devices will allow you to optimize the relationship you have with them.\nIn turn, when you know who your customers are and how they like to engage with you, you\u2019re\u00a0better\u00a0able to personalize their experiences and reward them for their loyalty,\u00a0which increases customer lifetime value.\nFor some B2B companies, shifting away from a transactional mindset to an experiential one may require a big leap. But the payoff is immense. Happy, loyal customers will fuel the results you need for competitive edge.\n  Kick-a$$ commerce.\n\ud83d\udcf2 Innovation.\ud83d\udcf2\n\ud83c\udf43Sustainability.\ud83c\udf43\n\u23f1 Service + support.\u23f1\nCustomers expect a lot from brands.\nHear the best in the biz\ntalk how to deliver.\n\n\n\n\n\t\n      ","datePublished":"2021-01-21T09:01:02+00:00","description":"Improve B2B e-commerce by focusing on the customer experience and making it easier for your customers to do business with you.","headline":"3 ways to improve B2B e-commerce: It\u2019s all about CX"},{"@context":"http:\/\/schema.org","@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","width":"500","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","url":"https:\/\/www.the-future-of-commerce.com\/","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","@id":"https:\/\/www.the-future-of-commerce.com\/"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"01","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/01\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"21","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/01\/\/21\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"3 ways to improve B2B e-commerce: It\u2019s all about CX","item":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/21\/3-ways-to-improve-b2b-e-commerce\/#breadcrumbitem"}]}]