[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2013\/05\/29\/b2b-buyer-marketing\/#Article","articleBody":"Today\u2019s customer behaviors are like the weather\u2014wait five minutes and they\u2019ll change\nThat\u2019s what Tony Zambito writes about in an op-ed on iMedia Connection this week, and keeping track of the whims of the consumer are especially crucial for manufacturers and distributors.\n \nHow B2B industries tackled COVID challenges and won\n   Find out how B2B industries like manufacturing and high tech transformed amid during the pandemic. Manufacturers had an important realization: Your buying experience should be simple, even if your products aren\u2019t. This is a valuable takeaway for every industry.  \nFive things B2B customers want: From their B2B marketplace\nZambito says there are 5 things B2B buyers want:\nCollaboration: The era of collaborative buyer networks has arrived.\nCo-creation: Collaborative networks mean buyers want to play an active role in co-creation. B2B organizations need flexible products and services to help make that happen.\nLess content:\u00a0Content is a magic word\u00a0in marketing, but customers are overwhelmed with the volume. In this case, less is more\u2014create less content and make it smarter.\nA one-to-one relationship: Evolving marketing tools can mean the loss of customization. Make sure your messages have meaning for the individual you target.\nReal insight: Not every message is insightful. If it isn\u2019t insightful, don\u2019t tell the customer it is. They can see through it.\u00a0\nMeeting these demands requires an agile marketing department that looks forward, using not only Big Data but also the ability to anticipate what customers want before they want it. Manufacturers and distributors need to stay one step ahead in order to meet the next wave of consumer behaviors influenced by\u00a0the B2C e-commerce experience.\nDiscover the agile future for your organization. Check out this video.","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2013\/05\/29\/b2b-buyer-marketing\/#Article_Person","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2013\/05\/29\/b2b-buyer-marketing\/#Article_Person_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/08\/Marcia_Yusavage-150x150.jpg"},"name":"Marcia Savage","sameAs":["https:\/\/twitter.com\/marciasavage?lang=en","https:\/\/www.linkedin.com\/in\/marcia-savage-9489411\/"],"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/"},"dateModified":"2021-12-23T12:56:30+00:00","datePublished":"2013-05-29T17:02:44+00:00","description":"Keeping track of the whims of the B2B consumer are especially crucial for manufacturers, industries, and distributors.","headline":"5 buyer behaviors changing the B2B marketplace","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2013\/05\/29\/b2b-buyer-marketing\/#Article_ImageObject","height":"630","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2013\/05\/iStock_000022605694XSmall-1200x630.jpg","width":"1200"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2013\/05\/29\/b2b-buyer-marketing\/","name":"5 buyer behaviors changing the B2B marketplace","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","logo":{"@type":"ImageObject","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","width":"500"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"url":"https:\/\/www.the-future-of-commerce.com\/"},"url":"https:\/\/www.the-future-of-commerce.com\/2013\/05\/29\/b2b-buyer-marketing\/#Article"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2013","item":"https:\/\/www.the-future-of-commerce.com\/2013\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"05","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"29","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/05\/\/29\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"5 buyer behaviors changing the B2B marketplace","item":"https:\/\/www.the-future-of-commerce.com\/2013\/05\/29\/b2b-buyer-marketing\/#breadcrumbitem"}]}]