[[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/12\/shopping-under-the-influence-stats\/#Article","articleBody":"My first drunk shopping article was published on January 21, 2020 \u2013 so, in The Before Times. If, like me, you might be the sort who uses dark humor as a coping mechanism, then you can appreciate what a bright spot the thought of writing the 2020 statistics regarding shopping under the influence was.\n$45 BILLION for e-commerce in 2019? I could only imagine what the 2020 data would show \u2013 was there even a word for that sort of massive growth?\nIt went something like this in my head:\n2019: $45 BILLION for e-commerce. I am all powerful, omnipotent, unconquerable.\n2020: Hold my beer.\nExcept, it seems, y\u2019all are reticent to tell the darn truth.\n\u00a0\ud83c\udfbc Truth hurts\u00a0\ud83c\udfbc: Which is probably why folks are clearly lying about purchases made while shopping under the influence\nFinder, the amazing people who thought up this excellent survey in the first place, said the following in their article with the long-awaited 2020 drunk shopping stats: \u201cThe percentage of Americans that admitted to buying under the influence has slowly decreased each year from 26.4% in 2019 to 21.4% in our most recent survey.\u201d\nThe woozy shopper spent an average of $423.73 on drunk purchases in 2020, compared to $768.58 in 2019. Supposedly, Americans spent $21.6 billion while shopping under the influence in 2020, down 51.80% from 2019\u2019s $44.9 billion.\nWe\u2019ve all been on enough Zooms, Teams, Skypes, Google Hangouts, all-hands, and email threads to know that day drinking was all the rage for at least some months during 2020.\nSo, in the name of science and journalism, I decided to conduct my own poll on LinkedIn:\nMore than 10 people messaged me to say they were worried about voting on it, but had stories to tell.\nSince I believe that taking your whole self to work requires authenticity and honesty, I\u2019m sharing a couple of purchases that were made while shopping under the influence in our household last year.\nFirst, while researching for my initial drunk shopping article, a childhood dream came true: They really do sell *just* the marshmallows from Lucky Charms.\nThe 2020 post went live January 21, 2020 \u2013 please note the purchase date of possibly the most shameful item I\u2019ve ever paid for:\nMy husband and I made a pact that we\u2019d forget this existed \u2013 a pandemic with two adults working from home, two teens going to school from home, and a bag of sugar doesn\u2019t equate to being the best of humans; rather it equates to the opposite.\nThe Lucky Charms Purchase-That-Must-Not-Be-Named was nothing compared to the day my hubby asked me if I was on mute while on a call\u2026 so I could explain the \u201cforest from the internet\u201d that appeared to be on our porch. In my defense, our Internet Forest \u2122 looks amazing:\n \nClick, click, buy: 2021 e-commerce trends driven by DTC, mobile, social\n 2021 e-commerce trends reflect a society that's forever changed. Brands must focus on DTC, mobile, social as a search tool, and data. \nWith the lights out, it\u2019s more dangerous: On average, Gen X was the generation that spent the most while drunk shopping\nThe generation that\u2019s always forgotten quietly spent the most while shopping under the influence: Generation X spent an average of $521.57 versus $797.49 in 2019. Millennials spent an average of $475.75, and Boomers lollygagged into last place, spending $274.62 while drunk shopping.\nRetailers: Want in on some of those wonderful, woozy sprees?\nDespite the total dollars spent while drunk shopping (supposedly) declining year over year, tipsy consumers are still throwing around big bucks after kicking back a few of their alcoholic faves.\nIt\u2019s typically with Amazon, and it\u2019s no wonder why: the e-commerce giant serves up a potent cocktail of convenience, making purchases easy to accomplish.\nSimplicity makes it easier for the sotted to buy while under the influence, so retailers must be mindful of the journey consumers are taking while on their site \u2013 and how they get there.\nSocial commerce is becoming a big player in the retail game, and feeds are wonderful places for ads compelling drunken dynamos to click and make purchases they otherwise might not \u2013 but only if your site keeps things simple.\n \nLike and buy: How to strike gold with social commerce\n Social platforms provide brands with a unique window to meet shoppers where they are most engaged. Find out how brands can build a profitable social commerce strategy. \nTop elements of user-friendly e-commerce sites:\nMobile-friendly is a must\nConsider direct to consumer channels\nAllow one-click payments like Apple Pay, Amazon, PayPal, Venmo\nDon\u2019t force people to sign up to purchase, and be sure to allow guest checkouts\nMake it easy to save items to come back to (i.e. items you might not purchase while sober)\nSimple UX\nCompelling content descriptions\nStellar images that make folks want to click\nShow customer reviews\nDrunk purchases for the win: Raise our glasses to these heroic people among us\nThis Reddit thread offers side-splitting recounts of the best drunk shopping purchases. Here\u2019s a few:\nBut really: must they?\nThe drunk purchases must stop pic.twitter.com\/MPIn2iPt1X\n\u2014 marissa dallow (@marissadallow) July 4, 2021\nBless this couple doing their best to support the economy:\nAccording to @Finder, drunk shoppers are spending an average of $423.73 on drunk purchases a year.\nRecently, my wife and I unknowingly both drunk shopped. One of us is well under the national average and one of us has obliterated it\u2026 pic.twitter.com\/XTiEA7GaUn\n\u2014 Brian Murphy (@Brian_Murphy_) July 6, 2021\nAmazon + flying kittens FTW!\nLet's all take a minute to appreciate this drunk Amazon purchase \ud83d\ude4c\ud83c\udffd pic.twitter.com\/N8L09HKD7e\n\u2014 Morgan Stamper (@MorganLStamper) July 24, 2016\nHonestly, who among us hasn\u2019t purchased 100 hats for their\u2026 toad?\n \nI think they meant \u201cmajestic\u201d pug.\n \nDon\u2019t just believe in the exceptional \u2013 create the exceptional. Fast, flexible, mobile-first e-commerce is just a few clicks away.","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/12\/shopping-under-the-influence-stats\/#Article_Person","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/12\/shopping-under-the-influence-stats\/#Article_Person_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/01\/JennVandeZande_Profile_Pic_2018-1-150x150.jpg"},"name":"Jenn Vande Zande","sameAs":["https:\/\/twitter.com\/jennvzande","https:\/\/www.linkedin.com\/in\/jennvandezande"],"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/"},"dateModified":"2021-08-27T23:14:04+00:00","datePublished":"2021-07-12T05:02:05+00:00","description":"Shopping under the influence drives billions in revenue, with Americans spending more than $420 on average for drunk shopping purchases.","headline":"Shopping under the influence: Woozy shoppers spend billions via e-commerce","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/12\/shopping-under-the-influence-stats\/#Article_ImageObject","height":"630","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/05\/DrunkShop_1200x375_still-1200x630.jpg","width":"1200"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/12\/shopping-under-the-influence-stats\/","name":"Shopping under the influence: Woozy shoppers spend billions via e-commerce","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","logo":{"@type":"ImageObject","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","width":"500"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"url":"https:\/\/www.the-future-of-commerce.com\/"},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/12\/shopping-under-the-influence-stats\/#Article"},{"@type":["Article"],"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/12\/shopping-under-the-influence-stats\/#Article","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/12\/shopping-under-the-influence-stats\/","publisher":[{"@id":"https:\/\/www.the-future-of-commerce.com\/"}],"author":[{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/12\/shopping-under-the-influence-stats\/#Article_author_Person","image":[{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/12\/shopping-under-the-influence-stats\/#Article_author_Person_image_ImageObject","url":"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 1 1'%3E%3C\/svg%3E"}],"sameAs":["https:\/\/twitter.com\/jennvzande","https:\/\/www.linkedin.com\/in\/jennvandezande\nhttps:\/\/twitter.com\/jennvzande"],"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","name":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/"}],"subjectOf":[{"@type":"FAQPage","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/12\/shopping-under-the-influence-stats\/#Article_subjectOf_FAQPage","mainEntity":[{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/12\/shopping-under-the-influence-stats\/#subjectOf_FAQPage_mainEntity0","name":" \ud83c\udfbc Truth hurts \ud83c\udfbc: Which is probably why folks are clearly lying about purchases made while shopping under the influence","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/12\/shopping-under-the-influence-stats\/#subjectOf_FAQPage_mainEntity0_acceptedAnswer_Answer","text":"Finder<\/a>, the amazing people who thought up this excellent survey in the first place, said the following in their article with the long-awaited 2020 drunk shopping stats: \u201cThe percentage of Americans that admitted to buying under the influence has slowly decreased each year from 26.4% in 2019 to 21.4% in our most recent survey.\u201dThe woozy shopper spent an average of $423.73 on drunk purchases in 2020, compared to $768.58 in 2019. Supposedly, Americans spent $21.6 billion while shopping under the influence in 2020, down 51.80% from 2019\u2019s $44.9 billion.<\/span><\/strong><\/span>We\u2019ve all been on enough Zooms, Teams, Skypes, Google Hangouts, all-hands, and email threads<\/a> to know that day drinking was all the rage for at least some months during 2020.\"\"More than 10 people<\/strong><\/em> messaged me to say they were worried about voting on it, but had stories to tell.First, while researching for my initial drunk shopping article, a childhood dream came true: They really do sell *just* the marshmallows from Lucky Charms<\/a>.The 2020 post went live January 21, 2020 \u2013 please note the purchase date of possibly the most shameful item I\u2019ve ever paid for:<\/strong>\"\"My husband and I made a pact that we\u2019d forget this existed \u2013 a pandemic with two adults working from home, two teens going to school from home, and a bag of sugar doesn\u2019t equate to being the best of humans; rather it equates to the opposite.The Lucky Charms<\/s> Purchase-That-Must-Not-Be-Named was nothing compared to the day my hubby asked me if I was on mute while on a call\u2026 so I could explain the \u201cforest from the internet\u201d that appeared to be on our porch. In my defense, our Internet Forest \u2122 looks amazing:\"\""}]},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/12\/shopping-under-the-influence-stats\/#subjectOf_FAQPage_mainEntity1","name":"With the lights out, it\u2019s more dangerous: On average, Gen X was the generation that spent the most while drunk shopping","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/12\/shopping-under-the-influence-stats\/#subjectOf_FAQPage_mainEntity1_acceptedAnswer_Answer","text":"The generation that\u2019s always forgotten quietly spent the most while shopping under the influence: Generation X spent an average of $521.57 versus $797.49 in 2019. Millennials spent an average of $475.75, and Boomers lollygagged into last place, spending $274.62 while drunk shopping.