[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/16\/m-commerce-examples\/#Article","articleBody":"Do you regularly pay for purchases on a smartphone or tablet? You\u2019re far from alone: Mobile commerce is rising fast, and brands are looking for m-commerce examples that are working well because they know their customers expect to be able to click and go no matter where they are.\nMore and more shoppers are shopping, paying, and banking on their small screens, with growing expectations for the same seamless, friction-free experiences on-the-go that they have come to expect when shopping on their laptops and desktops.\nAccording to recent Ipsos\/PayPal research, 78% of consumers have used a smartphone to make a purchase or payment online. The numbers are highest among young shoppers: Almost nine in 10 (87%) Gen Z and millennial consumers have made a smartphone purchase or payment. But there is still a healthy majority of Gen X (80%) and Baby Boomers (65%) who have as well.\nWhether it is in-app purchasing, mobile banking, or using a digital wallet such as Apple Pay, Samsung Pay, PayPal or Venmo, there is no doubt that m-commerce will continue to grow as a portion of total e-commerce (right now it comprises over a quarter, more than doubling since 2015), especially as e-commerce becomes a larger piece of the total U.S. retail pie (in 2019 e-commerce made up 16% of total retail sales).\nIn fact, BI Intelligence forecasts that m-commerce will reach $284 billion, or 45% of the total U.S. e-commerce market, by 2020.\n \nMobile commerce IS commerce: Smartphones drive 50% of e-commerce sales\n   Actually talking on the phone...not so much. But consumers are making smartphones the method for HALF of all e-commerce purchases today - and that number only looks to get bigger. Learn the trends behind the rise of mobile commerce.  \nM-commerce examples: Brands running away with the lead\nHowever, that doesn\u2019t mean the road to m-commerce growth won\u2019t continue to face bumps along the way. Mobile commerce options are still often cast aside due to slow page loading, difficult-to-type-in forms, payment problems and security\/trust issues.\nBut these are three recent m-commerce examples that are clear success stories, proving the power of m-commerce to meet today\u2019s shopper expectations: \u00a0\n1. One-Tap Gifts from 1-800-Flowers\nThe flower delivery leader is investing big in its mobile app efforts, recently launching one-tap buying in its new \u201cTrending Gifts\u201d section, so that shoppers can enjoy a speedy checkout. The retailer offers a variety of ways for customers to communicate about their order on the mobile app using TrackMyOrder, or interacting through Apple Business Chat or iMessage. Finally, all mobile web transactions accept Venmo payment, while Venmo and other digital wallets can be used in its programs such as Bloom of the Month Club.\n2. Skip-the-Line from Dominos\nThe leading pizza chain has been ahead of the m-commerce curve for years, launching its AI-enabled chatbot, Dom, in 2014, which has now driven more than a half-million orders. Most recently, Domino\u2019s introduced a new Pie Pass technology to streamline pizza pick-ups for takeaway customers, which allows customers that order online or on the mobile app to skip the usual line when they collect their order.\n3. 7-Eleven Cashierless Pilot \nAfter launching a mobile-checkout feature that allows customers to skip the line and pay using their smartphone in pilot stores, 7-Eleven is now trying to take quick convenience to the next level \u2014 a la Amazon Go \u2014 by testing a cashierless store with a pilot at its corporate headquarters in Irving, Texas. During the pilot, the 700-square-foot non-traditional store will be available to 7-Eleven employees.\nMore m-commerce innovation to come as consumers increase demands\nRecent statistics send mixed messages about the current state of m-commerce. For example, one survey found that three out of five U.S. smartphone users have a mobile wallet. But, as of October 2018, only half of retailers accepted mobile payments.\nThe survey found that 60% of shoppers would like to pay for products in-store through their smartphone by using loyalty points they\u2019ve earned and almost half would join a loyalty program if they could use points to purchase products.\nA full two-thirds said they would shop at the store more often if they could use a digital wallet.\nClearly, consumers are increasing their demands for m-commerce and a seamless checkout process. Improving capabilities throughout the m-commerce landscape, from mobile apps to digital wallets, will certainly be important for businesses competing for customer loyalty.\nShine in the moments that matter. Real-time customer engagement starts HERE.","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/16\/m-commerce-examples\/#Article_Person","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/16\/m-commerce-examples\/#Article_Person_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/08\/Sharon-Goldman-150x150.jpg"},"name":"Sharon Goldman","sameAs":["https:\/\/twitter.com\/sharongoldman","https:\/\/www.linkedin.com\/in\/sharongoldman\/"],"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/sharon-goldman\/"},"dateModified":"2021-08-31T17:56:35+00:00","datePublished":"2020-03-16T10:00:00+00:00","description":"M-commerce examples abound as consumers are shopping, paying, and banking on their small screens, while expecting big screen seamlesness.","headline":"M-commerce examples: 3 brands that are absolutely crushing it","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/16\/m-commerce-examples\/#Article_ImageObject","height":"630","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/thumbnail-1dea94cc751b6d6dba9a4ff4a1e4528a-1200x630.jpeg","width":"1200"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/16\/m-commerce-examples\/","name":"M-commerce examples: 3 brands that are absolutely crushing it","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","logo":{"@type":"ImageObject","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","width":"500"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"url":"https:\/\/www.the-future-of-commerce.com\/"},"url":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/16\/m-commerce-examples\/#Article"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2020","item":"https:\/\/www.the-future-of-commerce.com\/2020\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"03","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"16","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/03\/\/16\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"M-commerce examples: 3 brands that are absolutely crushing it","item":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/16\/m-commerce-examples\/#breadcrumbitem"}]}]