[[{"@context":"http:\/\/schema.org","@type":"Answer","name":"Benefits of CDP","text":"<p>The benefits of CDP, to name just a few, are:<\/p> <ol> <li>Real-time analysis<\/li> <li>Technology Stack<\/li> <li>Single Customer View<\/li> <li>Customer Experience<\/li> <li>Data security and compliance<\/li> <\/ol>","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/16\/types-of-cdp-customer-data-platform\/#Answer"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"What are the types of CDP?","text":"<p>Gartner has stated there are four types CDP:<\/p> <ul> <li>Marketing cloud CDP<\/li> <li>Smart hub CDP<\/li> <li>Marketing data and integration CDP<\/li> <li>Engines and toolkit CDP<\/li> <\/ul>","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/16\/types-of-cdp-customer-data-platform\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"FAQPage","datePublished":"2021-07-16","description":"There are different types of CDPs: Marketing Cloud, Smart Hub, Marketing Data Integration, and CDP Engines and Toolkits.","dateCreated":"2021-07-16","name":"Types of CDP: Which customer data platform is right for you?","mainEntity":[{"@type":"Question","name":"Benefits of a CDP","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/16\/types-of-cdp-customer-data-platform\/#Answer"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/16\/types-of-cdp-customer-data-platform\/#Question"},{"@type":"Question","name":"What are the types of CDP?","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/16\/types-of-cdp-customer-data-platform\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/16\/types-of-cdp-customer-data-platform\/#Question1"}],"abstract":"Interest in customer data platforms (CDPs) has been on the rise since 2018, and yet, the ins and outs of what they are, what they do, and how they can benefit a business remain cloudy for many technology buyers. According to Gartner, there are four types of CDP: Marketing Cloud, Smart Hub, Marketing Data Integration, and CDP Engines and Toolkits.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/16\/types-of-cdp-customer-data-platform\/#FAQPage"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"07","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/07\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"16","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/07\/\/16\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Types of CDP: Which customer data platform is right for you?","item":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/16\/types-of-cdp-customer-data-platform\/#breadcrumbitem"}]}]