[{"@context":"http:\/\/schema.org","@type":"BlogPosting","url":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/18\/best-loyalty-programs-examples\/","headline":"Brand devotion: 10 best customer loyalty programs","datePublished":"2021-08-18T05:15:00Z","name":"10 best customer loyalty programs examples: Driving brand devotion","description":"Customer loyalty programs are essential for staying ahead of the competition. Here, we look at some of the best loyalty programs around.","image":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/05\/LoyaltyPlatform_1200x371-1200x630.jpg","dateModified":"2022-01-31T20:42:00Z","author":{"@type":"Person","image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/4f47e624eedc690ced9d0f8b84cf5149?s=96&d=mm&r=g","height":"96","width":"96","@id":"https:\/\/secure.gravatar.com\/avatar\/4f47e624eedc690ced9d0f8b84cf5149?s=96&d=mm&r=g"},"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","name":"Marcia Savage","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/02\/what-is-customer-service-definition-examples\/#Person"},"mainEntityOfPage":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/18\/best-loyalty-programs-examples\/"},"publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","width":"500","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1"},"url":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","name":"The Future of Customer Engagement and Experience","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"@id":"https:\/\/www.the-future-of-commerce.com\/"},"subjectOf":{"@type":"HowTo","name":"What does it take to make a loyalty program work","description":"Done right, a rewards program pays enormous dividends. Loyal customers will keep coming back to buy more, driving up customer lifetime value. They typically spend more \u2014 an oft-cited statistic is 67% more than new customers.","step":[{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/18\/best-loyalty-programs-examples\/#HowToStep1"},{"@type":"HowToStep","text":"<li><strong>Emotional connection<\/strong>. Customers want to feel like a brand understands them and their values. A <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2017\/11\/dti_loyalty-deciphered_29nov17_final.pdf\" target=\"_blank\" rel=\"noopener\">Capgemini study<\/a> found that emotions are the biggest driver of customer loyalty and that emotionally engaged customers spend more.<\/li>","name":"Emotional connection","video":"Personalization","previousItem":{"@type":"HowToStep","text":"<li><strong>Personalization<\/strong>. Miles and points have been traditional rewards, but consumers today expect experiences, perks and promotions tailored for them. This requires careful, strategic use of customer data.<\/li>","name":"Personalization","nextItem":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/18\/best-loyalty-programs-examples\/#HowToStep2"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/18\/best-loyalty-programs-examples\/#HowToStep1"},"nextItem":{"@type":"HowToStep","text":"<li><strong>Customer service.<\/strong> One of the best ways to make customers feel special is by giving them<a href=\"https:\/\/www.the-future-of-commerce.com\/2021\/08\/02\/what-is-customer-service-definition-examples\/\"> excellent service.<\/a> Providing members with priority access to quick help is a sure-fire way to win them over.<\/li>","name":"Customer service","video":"Personalization","previousItem":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/18\/best-loyalty-programs-examples\/#HowToStep2"},"nextItem":{"@type":"HowToStep","text":"<li><strong>Transparency<\/strong>. Make ease-of-use with a priority with mobile access plus complete clarity on what customers get in return for their participation.<\/li>","name":"Transparency","video":"Personalization","previousItem":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/18\/best-loyalty-programs-examples\/#HowToStep3"},"nextItem":{"@type":"HowToStep","text":"<li><strong>Revisit, revamp<\/strong>. The most effective programs evolve over time as brands adjust to changing consumer preferences.<\/li>","name":"Revisit, revamp","video":"Personalization","previousItem":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/18\/best-loyalty-programs-examples\/#HowToStep4"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/18\/best-loyalty-programs-examples\/#HowToStep5"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/18\/best-loyalty-programs-examples\/#HowToStep4"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/18\/best-loyalty-programs-examples\/#HowToStep3"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/18\/best-loyalty-programs-examples\/#HowToStep2"},{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/18\/best-loyalty-programs-examples\/#HowToStep3"},{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/18\/best-loyalty-programs-examples\/#HowToStep4"},{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/18\/best-loyalty-programs-examples\/#HowToStep5"}],"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/18\/best-loyalty-programs-examples\/#HowTo"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/18\/best-loyalty-programs-examples\/"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"08","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"18","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/08\/\/18\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Brand devotion: 10 best customer loyalty programs","item":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/18\/best-loyalty-programs-examples\/#breadcrumbitem"}]}]