[{"@context":"http:\/\/schema.org","@type":"BlogPosting","description":"A customer data platform (CDP) is a prebuilt software system that collects, organizes, and centralizes customer data to build comprehensive customer profiles.","dateModified":"2021-03-02","datePublished":"2021-03-02","name":"What is CDP? | Customer Data Platform, defined","headline":"What is CDP? | Customer Data Platform, defined","hasPart":{"@type":"FAQPage","url":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/","name":"Hype vs. reality: What\u2019s a CDP? Is it really as great as it sounds?","dateCreated":"2021-03-02","description":"A customer data platform (CDP) is a prebuilt software system that collects, organizes, and centralizes customer data to build comprehensive customer profiles.","about":"http:\/\/www.wikidata.org\/entity\/Q48997925","mainEntity":[{"@type":"Question","name":"What is a CDP?","acceptedAnswer":{"@type":"Answer","name":"What\u2019s a CDP?","url":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/","text":"What is a CDP? CDP stands for \u201ccustomer data platform.\u201d Simply speaking, a CDP is a prebuilt software system that collects, organizes, and centralizes customer data to build comprehensive customer profiles. 360-degree customer profiles have long been coveted by marketers wanting to create hyper-personalized customer experiences. CDPs are the latest solution promising to unlock that ability.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/#Answer1"},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/#Question1"},{"@type":"Question","name":"Is a CDP meant to replace your existing data management systems?","acceptedAnswer":{"@type":"Answer","url":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/","name":"Is a CDP meant to replace your existing data management systems?","text":"The CDP will pull the data from your CRM, DMP, etc., and use it to build a more complete customer profile. And your other systems will be able to access the real-time customer insights provided by the CDP.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/#Answer2"},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/#Question2"},{"@type":"Question","name":"What does a CDP do? Capabilities and Benefits","acceptedAnswer":{"@type":"Answer","url":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/","text":"<p>A customer data platform has three big benefits:<\/p> <ol> <li>Creating a complete customer profile<\/li> <li>Unifying data silos<\/li> <li>Building customer trust<\/li> <\/ol>","name":"What does a CDP do? Capabilities and benefits","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/#Answer3"},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/#Question3"},{"@type":"Question","name":"How a CDP can help build complete customer profiles?","acceptedAnswer":{"@type":"Answer","name":"How a CDP can help build complete customer profiles","url":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/","text":"A CDP\u2019s primary purpose is to build a dynamic, comprehensive profile of all your customers. It does this by pulling data from all your various systems and touchpoints (transactional history, customer service interactions, IoT data from their smart devices), cleaning and organizing that data, and then combining it into a single view. ","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/#Answer4"},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/#Question4"},{"@type":"Question","name":"Build customer trust and loyalty by respecting the wishes of consumers when it comes to their data!","acceptedAnswer":{"@type":"Answer","url":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/","text":"In our data-driven world, companies must ensure they respect their customers\u2019 data if they want to earn and keep their trust. That means adhering to strict data privacy regulations and honoring customers\u2019 data privacy preferences.","name":"Build customer trust and loyalty by respecting the wishes of consumers when it comes to their data","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/#Answer5"},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/#Question5"}],"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/#FAQPage"},"mainEntityOfPage":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/"},"author":{"@type":"Person","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/","name":"Ratul Shah","sameAs":["https:\/\/twitter.com\/Ratul","https:\/\/www.linkedin.com\/in\/ratulshah\/"],"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/#Person"},"publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","width":"500","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1"},"url":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","name":"The Future of Customer Engagement and Experience","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"@id":"https:\/\/www.the-future-of-commerce.com\/"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"03","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"02","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/03\/\/02\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"What is CDP? | Customer Data Platform, defined","item":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/#breadcrumbitem"}]}]