[[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/02\/how-to-earn-customer-trust\/#Article","articleBody":"In many ways, 2020 catapulted brands into the 21st century, forcing businesses to reflect on each aspect of their organization, from supply chain struggles to learning how to earn customer trust, no questions were off the table.\nCompanies that never thought they\u2019d need a digital strategy were forced to pivot quickly and adapt to the changing environment that the pandemic brought forth, as well as the somewhat erratic change in consumer behavior.\nBrands were forced to rethink their models of engagement and how they interact with their customers to ensure they maintain (or earn) their customers\u2019 trust.\n \nThe future of SEO: Search, trends, content, Google algorithm update\n Understanding and learning SEO methodologies that'll help your site rank for relevant terms isn't a job for the faint of heart - and those who can do this are in high demand today. Learn all about the future of SEO and the Google Page Experience update. \nHow to earn customer trust, despite a wary world\nSome questions brought forth from the trials of 2020:\nHow to conduct business online when your target customer base and the basis of your industry never prioritized online engagements?\nHow do you ensure a consistent and safe experience that\u2019s comparable to a physical storefront and face to face interactions?\nHow do you make the experience better across both worlds, physical and digital, and every interaction in between?\nWe see the role of e-commerce for brands expanding \u2013 from search to sale \u2013 trust must be at the heart of each engagement.\nCompanies are adopting new channels to ensure that e-commerce is available everywhere the customer is interacting, giving customers more freedom to choose.\nMany companies invested in creating experiences that were tailored and personalized in order to only give their customers relevant recommendations to meet their needs \u2013 and a strong customer data strategy is key to earning that trust.\nCustomers are more willing to jump ship on brands and pivot to companies that have the agility to meet their changing (and somewhat erratic) preferences day to day.\n \nCustomer data management strategy: 7 keys to growth, CX, loyalty\n Brands need to adopt these 7 key principles around customer data management to help define their overall data strategy and goals. \nNot so fast: Customers aren\u2019t willing to hand over data just because brands ask\nThe days of consumers happily handing over an email or phone number just because it\u2019s requested are over. Today consumers are much smarter about how their data is used, and actively work to protect that information, however, they will share their information, for a couple of reasons:\nThey see value in what they\u2019re getting in return\nThey trust that you\u2019re going to protect their data\nInstead of working to fight new privacy regulations and laws, rather providing transparency and using consent-driven data management earns customer trust and loyalty.\n \nWhat is CPRA? California Privacy Rights Act: Basics and Overview\n As CPRA and the privacy-first web continue to gain traction, organizations need to adapt. Customers demand transparency about the collection and use of their personal information. Planning now saves you fines and headaches in the future. \nCustomer identity and access management software: A single cloud platform to earn trust + drive growth\nCustomer identity and access management (CIAM) software can do wonders for your business, including:\n1. Capture and manage customer identities to remove friction at registration and log-in 2. Build robust customer profiles based on first-party, permission-based data 3. Orchestrate and govern customer profiles in near real-time to other customer engagement solutions to deliver personalized experiences\nThese capabilities have become more critical in the wake of the global pandemic, which has forced brands to go digital in a hurry.\nAs we move forward, brands need to invest in building customer trust across e-commerce.\nThey need to consider how to make every experience better for their customers in both the digital and physical world, and every channel and point of interaction in between.\n\u2714\ufe0f Holistic digital strategy \u2714\ufe0f\u00a0Address data privacy regulations \u2714\ufe0f Build trust with customers We\u2019ve got it all HERE.","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/02\/how-to-earn-customer-trust\/#Article_Person","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/02\/how-to-earn-customer-trust\/#Article_Person_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2016\/08\/lisa-m-james-150x150.jpg"},"name":"Lisa James","sameAs":["https:\/\/twitter.com\/thebookoflisa","https:\/\/www.linkedin.com\/in\/thebookoflisa"],"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/lisa-james\/"},"dateModified":"2021-08-03T16:18:37+00:00","datePublished":"2020-12-02T06:02:03+00:00","description":"Wondering how to earn customer trust in a wary world? From search optimization to seamless engagements to great service, we've got answers.","headline":"How to earn customer trust: The steps from search to sale","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/02\/how-to-earn-customer-trust\/#Article_ImageObject","height":"630","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/12\/How-to-earn-customer-trust-1200x630.jpg","width":"1200"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/02\/how-to-earn-customer-trust\/","name":"How to earn customer trust: The steps from search to sale","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","logo":{"@type":"ImageObject","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","width":"500"},"name":"The Future of Customer Engagement and 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to earn customer trust, despite a wary world","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/02\/how-to-earn-customer-trust\/#subjectOf_FAQPage_mainEntity0_acceptedAnswer_Answer","text":"Some questions brought forth from the trials of 2020: How to conduct business online when your target customer base and the basis of your industry never prioritized online engagements?<\/li> How do you ensure a consistent and safe experience that\u2019s comparable to a physical storefront and face to face interactions?<\/li> How do you make the experience better across both worlds, physical and digital, and every interaction in between?<\/li> We see the role of e-commerce for brands expanding \u2013 from search to sale \u2013 trust must be at the heart of each engagement.<\/span><\/strong><\/span>Companies are adopting new channels to ensure that e-commerce is available everywhere the customer is interacting, giving customers more freedom to choose.Many companies invested in creating experiences that were tailored and personalized in order to only give their customers relevant recommendations to meet their needs \u2013 and a strong customer data strategy<\/a> is key to earning that trust."}]},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/02\/how-to-earn-customer-trust\/#subjectOf_FAQPage_mainEntity1","name":"Not so fast: Customers aren\u2019t willing to hand over data just because brands ask","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/02\/how-to-earn-customer-trust\/#subjectOf_FAQPage_mainEntity1_acceptedAnswer_Answer","text":"The days of consumers happily handing over an email or phone number just because it\u2019s requested are over. Today consumers are much smarter about how their data is used, and actively work to protect that information, however, they will share their information, for a couple of reasons: They see value in what they\u2019re getting in return<\/li> They trust that you\u2019re going to protect their data<\/li> Instead of working to fight new privacy regulations and laws, rather providing transparency and using consent-driven data management earns customer trust and loyalty."}]},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/02\/how-to-earn-customer-trust\/#subjectOf_FAQPage_mainEntity2","name":"Customer identity and access management software: A single cloud platform to earn trust + drive growth","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/02\/how-to-earn-customer-trust\/#subjectOf_FAQPage_mainEntity2_acceptedAnswer_Answer","text":"Customer identity and access management (CIAM)<\/a> software can do wonders for your business, including:1. Capture and manage customer identities to remove friction at registration and log-in
2. Build robust customer profiles based on first-party, permission-based data
3. Orchestrate and govern customer profiles in near real-time to other customer engagement solutions to deliver personalized experiencesThese capabilities have become more critical<\/a> in the wake of the global pandemic, which has forced brands to go digital in a hurry.As we move forward, brands need to invest in building customer trust across e-commerce.<\/span><\/strong><\/span>They need to consider how to make every experience better for their customers in both the digital and physical world, and every channel and point of interaction in between."}]}]}],"image":[{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/02\/how-to-earn-customer-trust\/#Article_image_ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/12\/How-to-earn-customer-trust-1200x630.jpg","width":"1200","height":"630"}],"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/12\/02\/how-to-earn-customer-trust\/","articleBody":" In many ways, 2020 catapulted brands into the 21st century, forcing businesses to reflect on each aspect of their organization, from supply chain struggles to learning how to earn customer trust, no questions were off the table. Companies that never thought they\u2019d need a digital strategy were forced to pivot quickly and adapt to the changing environment that the pandemic brought forth, as well as the somewhat erratic change in consumer behavior. Brands were forced to rethink their models of engagement and how they interact with their customers to ensure they maintain (or earn) their customers\u2019 trust. The future of SEO: Search, trends, content, Google algorithm update Understanding and learning SEO methodologies that'll help your site rank for relevant terms isn't a job for the faint of heart - and those who can do this are in high demand today. Learn all about the future of SEO and the Google Page Experience update. How to earn customer trust, despite a wary world Some questions brought forth from the trials of 2020: How to conduct business online when your target customer base and the basis of your industry never prioritized online engagements? How do you ensure a consistent and safe experience that\u2019s comparable to a physical storefront and face to face interactions? How do you make the experience better across both worlds, physical and digital, and every interaction in between? We see the role of e-commerce for brands expanding \u2013 from search to sale \u2013 trust must be at the heart of each engagement. Companies are adopting new channels to ensure that e-commerce is available everywhere the customer is interacting, giving customers more freedom to choose. Many companies invested in creating experiences that were tailored and personalized in order to only give their customers relevant recommendations to meet their needs \u2013 and a strong customer data strategy is key to earning that trust. Customers are more willing to jump ship on brands and pivot to companies that have the agility to meet their changing (and somewhat erratic) preferences day to day. Customer data management strategy: 7 keys to growth, CX, loyalty Brands need to adopt these 7 key principles around customer data management to help define their overall data strategy and goals. Not so fast: Customers aren\u2019t willing to hand over data just because brands ask The days of consumers happily handing over an email or phone number just because it\u2019s requested are over. Today consumers are much smarter about how their data is used, and actively work to protect that information, however, they will share their information, for a couple of reasons: They see value in what they\u2019re getting in return They trust that you\u2019re going to protect their data Instead of working to fight new privacy regulations and laws, rather providing transparency and using consent-driven data management earns customer trust and loyalty. What is CPRA? California Privacy Rights Act: Basics and Overview As CPRA and the privacy-first web continue to gain traction, organizations need to adapt. Customers demand transparency about the collection and use of their personal information. Planning now saves you fines and headaches in the future. Customer identity and access management software: A single cloud platform to earn trust + drive growth Customer identity and access management (CIAM) software can do wonders for your business, including: 1. Capture and manage customer identities to remove friction at registration and log-in 2. Build robust customer profiles based on first-party, permission-based data 3. Orchestrate and govern customer profiles in near real-time to other customer engagement solutions to deliver personalized experiences These capabilities have become more critical in the wake of the global pandemic, which has forced brands to go digital in a hurry. As we move forward, brands need to invest in building customer trust across e-commerce. They need to consider how to make every experience better for their customers in both the digital and physical world, and every channel and point of interaction in between. \u2714\ufe0f Holistic digital strategy \u2714\ufe0f Address data privacy regulations \u2714\ufe0f Build trust with customers We\u2019ve got it all HERE. ","name":"How to earn customer trust: The steps from search to sale","dateModified":"2021-08-03T16:18:37+00:00","datePublished":"2020-12-02T06:02:03+00:00","headline":"How to earn customer trust: The steps from search to sale","description":"Wondering how to earn customer trust in a wary world? 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