[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/26\/tech-trends-2021\/#Article","articleBody":"Digital fatigue (and search fatigue) is real, so we\u2019re combining all of the 2022 tech trends into one spot. Bookmark, scan, or deep dive into the topics that most interest you.\n2022 e-commerce and commerce trends: Massive shifts in consumer behavior give rise to digital platforms, omnichannel, mobile, social, DTC\n2022 e-commerce trends:\nThe e-commerce trends of 2022 are reflective of the societal changes from the ongoing pandemic, and they indicate that rather than being trends, indeed e-commerce is forever changed. From B2C and B2B, brands must focus on DTC, mobile, social as a search and selling tool, and data.\nTop 2022 e-commerce trends:\nPersonalization: Real-time engagement + understanding preferences are a requirement\nService: The full spectrum of service is crucial, from pre-sale to taking care of customers after the sale, customer service is now an integral part of e-commerce\nOmnichannel: Always-on, data-driven efforts will boost engagement, sales, and loyalty across all sectors and industries\nPurpose: Sustainability, equality, environmental, and political stances are all now part of what makes a brand appealing \u2013 or not\nCX: The entire customer experience must be seamless, from search to handing off between screens, to customer service\nPayment and delivery options: Click and collect, curbside pickup, simple payment will all matter more\nDirect to consumer: More and more brands are extending their go-to-market with DTC businesses\nSocial commerce: By 2027, it\u2019s projected that social commerce will drive $604 billion in sales\nGo deeper into 2022 e-commerce trends \u2b07:\n \nClick, click, buy: 2021 e-commerce trends driven by DTC, mobile, social\n   2021 e-commerce trends reflect a society that's forever changed. Brands must focus on DTC, mobile, social as a search tool, and data.  \nSearch, scroll, click, buy: Mobile commerce is not a phase, mom\nBy the end of 2022, it\u2019s predicted that mobile devices will make up almost 73% of total e-commerce sales globally.\nMobile commerce trends in 2022 drive a massive share of all commerce revenue, including in B2B, B2C, DTC, and industries.\nCall me maybe? Just kidding \u2013 no talking involved. Read up on 2022 mobile commerce trends \u2b07:\n \nMobile commerce trends: Mobile sales will dominate B2B, B2C, DTC\n   Mobile commerce trends in 2021 will drive a lion's share of all commerce revenue, including in B2B, B2C, DTC, and industries.  \nSeeing the future: e-commerce product visuals aren\u2019t just a trend; they\u2019re foundational to future growth\nE-commerce product visuals became differentiators for brands that stood out among online retailers during COVID-19. Expect to see more AR, 3D, and configurators across all elements of e-commerce.\nThe top e-commerce product visual trends:\nAugmented reality: AR and AI will be crucial to e-commerce sales\n3D product visuals will become more popular as retailers attempt to stand out\nB2B sales will begin incorporating visual product configurators\nOnline ads will feature AR, 3D, product configurators\nSee the bigger picture with the full article on product visuals \u2b07:\n \nE-commerce product visuals: 4 trends for beautiful CX in 2021\n   Online retailers leaned more heavily on e-commerce product visuals to engage customers during COVID-19. In 2021, expect to see even more AR, 3D, and product configurators as retailers navigate a dramatically different e-commerce landscape.  \nCPG retail 2022: Disruption is the name of the game for consumer packaged goods\nChanging consumer behaviors and vastly-accelerated use of shopping options including BOPIS (buy online, pick up in store), curbside delivery, and mobile e-commerce altered the CPG retail industry.\nPreviously, brick-and-mortar retailers struggled to adapt in an era of online shopping, omnichannel, and direct-to-consumer brands. Amid growing awareness of climate change \u2013 and the horrible consequences of it \u2013 consumers of all ages are demanding eco-friendly products and practices.\nThese are some of the top CPG retail trends we\u2019re likely to see rise in importance:\nThe digital shelf will become a battleground of epic proportions\nSustainability will rise, thanks to consumer demands\nCPG retail will model DTC (or D2C; whichever you choose) practices\nThe customer experience will become more important\nDelivery methods (including at-home, BOPIS and curbside delivery) and supply chain distribution will become focus of transformation for CPG\nRead more about CPG retail trends \u2b07:\n \n5 CPG retail trends that will define the industry in 2021\n   Here are five CPG retail trends to watch in 2021. The COVID-19 pandemic will continue to impact the way CPG companies do business.  \nWholesale trends 2022: Supply chain, tech, staffing come into focus\n2022 wholesale distribution trends:\nWholesale distribution trends to watch include increased competition, continued supply chain disruption, and a talent shortage.\nBased upon recent disruption and market dynamics, the wholesale distribution industry will continue to be reshaped by four major trends:\nIncreased competition and new disruptors\nGlobal dynamics impacting supply chains\nSocial changes resulting in a talent crunch\nRegulatory requirements adding complexity\nRead all the details of wholesale distribution trends \u2b07:\n \n2021 Wholesale distribution trends: More competition, supply chain disruption\n   After a tumultuous 2020, what trends can wholesale distributors expect this year? Watch for continued supply chain disruption, increased competition, and a talent shortage.  \n2022 wholesale supply chain trends:\nWholesale supply chain trends reflect lessons learned from COVID-19 as distributors focus on supply chain planning and technologies.\nBefore COVID-19, wholesale distributors were sharply focused on supply chain execution \u2013 efficiently managing goods across warehousing, fulfillment and distribution functions. Now, distributors are looking at the world through a new supply chain lens:\u00a0supply chain planning.\nTake a deep dive into wholesale supply chain trends \u2b07:\n \n2021 wholesale supply chain trends: COVID resets priorities\n   2021 wholesale supply chain trends reflect lessons learned from COVID-19 as distributors focus on supply chain planning.  \nCustomer service trends: Service is a requirement, from pre- to post-sale, and across all channels\nWhat are the customer service trends most important to businesses? Consumers want immediate assistance, and they expect it across all channels and platforms.\nThe top 2022 customer service trends:\nCompanies must adapt to understand how crucial customer service is to the overall health of a business\nCustomer service and e-commerce will become companions\nService will become a sales tool\nOmnichannel customer service will be a requirement\nTech like IoT and chatbots will become essential customer service and customer care elements\nRead the customer service trends driving the future of business\u2b07:\n \nCustomer service trends 2022: Service becomes savior\n   Customer service trends in 2022: More companies will make service a priority to drive growth, customer loyalty, and C-suite strategies.  \nWhat\u2019s poppin\u2019: Retail trends\nCX retail trends: Defying the odds of declining of brick and mortar\nThere are four CX retail trends to watch as brick and mortar sees a revival, but requires that omnichannel becomes a requirement:\nContact centers get a higher profile\nDelivery experiences now 100% part of the customer experience\nOnline reviews will become more important to sales and to customers\nCustomers will continue to be influenced by influencers and social commerce\nRead the CX retail trends\u2b07:\n \nCX retail trends: How to defy the decline of brick-and-mortar\n   Discover four CX retail trends that are crucial to adapting your sales for seamless e-commerce and customer experiences.  \nRetail 2022: Emphasis on providing full customer experience, no matter what\nThe retail landscape looks very different after (and amid) COVID-19. Today, retailers are implementing new strategies to future-proof themselves.\nGet the strategies to help transform your retail efforts \u2b07:\n \nRetail 2021: Strategies for picking up the pieces after COVID\n   What will retail look like in 2021 after COVID-19 upended the industry? For retailers in 2021, COVID will have lasting effects.  \nPandemic retail trends: The world turned upside down\nThere are three key retail trends that all retailers must understand to be resilient in the short, medium, and long-term future:\nOnline shopping shined in 2020 and will continue to grow\nThe rise in non-essential online purchases\nOmnichannel is the new retail reality\nClick your way to smarter retail\u2b07:\n \n2021 Retail trends: From Boomers to Gen Z, the strategies that dominate\n   What key trends should retailers watch this year? Will consumers stick with online shopping or flock back to stores? We've got the answers.  \n\ud83c\udfbc Knock, knock, knockin\u2019 on a digital door \ud83c\udfbc: Food industry trends\nThe food industry saw massive transformation over the last 18 months. Some common trends include:\nCloud \u2013 Food companies accelerated their migration to the cloud in order to be more nimble and responsive to rapidly changing market conditions\nAI \u2013 Artificial intelligence technologies and real-time analytics play key roles in helping food companies respond rapidly to trends in order to fuel growth and avoid food waste\nOmnichannel \u2013 The ability to serve customers directly through online channels became more critical than ever for every industry during the pandemic, and food companies were no exception. Many saw an extreme shift away from restaurants and institutions to retail markets\nSustainability \u2013 A growing number of consumers want to know more about the food they buy, putting pressure on food companies to provide supply chain visibility using advanced technologies like IoT\n \nGet your fill of food industry trends\u2b07:\n \nDigital transformation in the food industry: Trends, examples, and benefits\n   Digital transformation in the food industry accelerated as food companies grappled with fractured supply chains during the pandemic. Here we look at top digital transformation trends in the food industry and companies leading the way.  \nSmall business goes big: Small and midsize business trends extend market reach via digital\nPrior to March 2020, many brick-and-mortar small businesses had little to no online presence, because they didn\u2019t need it: They depended on pedestrian traffic and walk-ins to stay competitive.\nThat changed dramatically, with shutdowns and quarantines forcing stores to close, while social distancing guidelines led consumers to abandon popular shopping areas.\nSmall businesses trends are driving adoption of new technology to help set up elements crucial to survival, like:\nRemote orders\nCurbside pickup\nBuy online, pickup in store (BOPIS)\nVirtual personal shoppers\nDoor-to-door delivery\n \nNo small thing: Learn the tech trends powering small and mid-size businesses\u2b07:\n \nSmall business trends: The big pivot to e-commerce\n   E-commerce is helping small retailers not only survive but thrive during the COVID era and beyond. Here we look at the benefits and challenges of e-commerce for small business.  \nPower to the people: HR trends\nThe profession of human resources and the world of business are adapting to the new future of HR reality: that people-first recruiting and retention will be what makes or breaks a company.\nThe employee experience sits atop HR trends, which also include engagement, productivity, wellness, flexibility, tech, and purpose.\nAccording to Google and HR professionals, these are the top HR trends:\u00a0\nRemote work: Flexibility, independence, and options for online trainings and upskilling are crucial\nImproved employee experiences: From feedback to mentoring, retaining top talent requires adjustments\nDiversity, inclusion, equity: Get ready to walk the talk \u2013 new generations aren\u2019t going to accept a status quo where equality isn\u2019t the foundation.\nTechnology: Machine-learning and conversational AI can guide employees along their days and career paths, while modern HR tools motivate employees and are user-friendly.\nWell-being: Mental and emotional well-being will become central to the employee experience\nPurpose-driven efforts: Employees want jobs that are personally rewarding. They expect their workplaces to define their purpose, then follow through to make them a reality.\nData as a driver: Whether talking results of employee surveys or budget allocations, data should be a trusted source when it comes to decision-making\nThe future of human resources, humanized. Take a deep dive into HR trends\u2b07:\n \n2021 HR trends: The future of human resources, humanized\n   The employee experience sits atop 2021 HR trends, which also include engagement, productivity, wellness, flexibility, tech, and purpose.  \nBuild customer loyalty. Reap real dividends. We can help. Start HERE.","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/26\/tech-trends-2021\/#Article_Person","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/26\/tech-trends-2021\/#Article_Person_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/01\/JennVandeZande_Profile_Pic_2018-1-150x150.jpg"},"name":"Jenn Vande Zande","sameAs":["https:\/\/twitter.com\/jennvzande","https:\/\/www.linkedin.com\/in\/jennvandezande"],"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/"},"dateModified":"2021-12-28T17:17:30+00:00","datePublished":"2021-07-26T05:01:44+00:00","description":"The 2022 tech trends driving the future of customer engagement and business. Retail, e-commerce, CX, HR, supply chain - we've got them all.","headline":"Tech trends 2022: The ultimate business leader roundup","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/26\/tech-trends-2021\/#Article_ImageObject","height":"630","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/02\/FCEE136_2021Trends_HB-1200x630.jpg","width":"1200"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/26\/tech-trends-2021\/","name":"Tech trends 2022: The ultimate business leader roundup","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","logo":{"@type":"ImageObject","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","width":"500"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"url":"https:\/\/www.the-future-of-commerce.com\/"},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/26\/tech-trends-2021\/#Article"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"07","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/07\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"26","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/07\/\/26\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Tech trends 2022: The ultimate business leader roundup","item":"https:\/\/www.the-future-of-commerce.com\/2021\/07\/26\/tech-trends-2021\/#breadcrumbitem"}]}]