[[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#Article","articleBody":"E-commerce has become the backbone of the B2B buying experience. For B2B industries, COVID-19 \u2013 and all the disruption it brought \u2013 saw to that.\nThe past 18 months of challenges resulted in an era of innovation for B2B companies, which transformed their businesses with e-commerce, bringing them success today and into the uncertain future.\nAcross industries, countless businesses are in the midst of their own B2B e-commerce transformation journeys. This is how they\u2019re making it work.\n \nBest examples of B2B e-commerce: Companies winning the game\n B2B buyers have changed. How are companies keeping up? Here are five brands that provide shining examples of B2B e-commerce. \nB2B industries: Manufacturers regain control\u00a0\nDespite the disruption caused by COVID-19 in 2020 \u2013 and despite the ongoing challenges in 2021 as businesses struggle to handle the new normal \u2013 manufacturing companies using the right technology came out on top and are enjoying continued success. They were able to address supply chain disruptions through innovations that gave them control.\nSpecifically, a modern commerce platform helped companies generate massive increases in gross merchandise volume. This empowered these B2B industries meet demand when order volumes increased.\nManufacturers had another important realization: Your buying experience should be simple, even if your products aren\u2019t. This is a valuable takeaway for every industry.\nBuyers won\u2019t excuse a cumbersome and inconvenient experience just because they know your products themselves are complex. They\u2019re used to streamlined and personalized experiences in their everyday lives. Today\u2019s B2B consumer brings B2C expectations to your B2B experience, so product configuration, bundling, and pricing should be simple for you and your buyers.\nWhether you call it guided selling or configure, price, and quote (CPQ), the end user wants a streamlined way to assemble their services and equipment for purchase. CPQ solutions help protect margins and maximize revenue at a granular level so you can avoid over-discounting on every detail and reveal new upsell and cross-sell opportunities.\n \nThe customer experience in manufacturing: Taking cues from utilities\n Manufacturers can improve CX taking lessons from utility companies, which have leveraged innovative technologies to meet customer needs. \nHigh-tech companies conquer disruption\nThe sudden switch to a work-from-home employee base and online sales at the start of the pandemic may have been inconvenient at first, but many buyers and workers now say this is their preferred method of doing business.\nIn the world of B2B industries, high tech has readily adapted to this change in behavior. Digital purchasing experiences save buyers time and effort, and they have done the same for high-tech businesses with the introduction of intelligent chatbots and video chat technologies that reduce the burden on their sales teams.\nThe pandemic not only changed how these companies interact with customers, but also how their employees collaborate with each other and with partners. The same technologies that helped create better engagements with customers lent themselves to better virtual work environments for employees, too.\nThese companies are now reinventing themselves, transforming into \u201cvirtual-first\u201d employers prepared for whatever disruption may come next.\nEmployees at these companies are better able to work with colleagues worldwide. Today, successful high-tech companies are investing in supporting a global workforce, because they know employees need to be available to support customers around the world.\nWholesale distributors double down on e-commerce\nLike manufacturers, wholesale distributors using advanced commerce platforms also saw higher order volumes. Disruption to distributors\u2019 business meant new challenges, but also new opportunities to optimize or create new business models that allowed them to differentiate their business and meet the demands of the new post-pandemic buyer.\nDuring the pandemic, distributors were (and continue to be) forced to monitor and react quickly to sourcing risks and shifts in demand to maintain a semblance of business continuity. By extending their business with additional products and services that provide new sources of revenue and increase customer loyalty, distributors transformed from reactive suppliers into proactive innovators.\n \nThe secret sauce for the best B2B CX: Psst, it\u2019s in the data\n Today's B2B customers want B2C experiences. By leveraging customer data, manufacturers can transform their CX and win over buyers. \nB2C models pave the way for B2B resilience\nAt the heart of all these strategies is\u00a0 integrated, intelligent technology. Today, B2B companies can chart a path to success by not only learning from the examples of successful B2C businesses, but also by examining the new technologies and solutions these businesses are adopting. Consumer-facing brands are setting the standard for profitable new business models that better connect them to their customers throughout the customer journey. There\u2019s no reason for B2B companies to sit in the backseat as B2C companies innovate and profit.\nStay up to date with new trends in B2C and think strategically about what they could mean for your business. Subscription selling models, which have grown significantly in popularity over the past year, are a compelling example that can be easily lifted and shifted from B2C to B2B.\nFor example, B2C businesses are using virtual and augmented reality technologies to enable new, highly tactile customer engagement methods. Wearable tech and IoT-enabled devices create new touch points for customer interaction (and valuable data collection).\n \nMarketing tech stack: The unicorn of personalization + great CX\n Personalization and engagement are key to business today. By consolidating your marketing tech stack, you create better customer experiences. \nRising above\nNew technology solutions can help you overcome three of the largest challenges today\u2019s B2B industries must solve.\n Driving business agility and resilience. Many \u201cunanticipated\u201d outcomes are, in fact, predictable. Investing in analytics software can help your business create real plans for pandemics, market crashes, climate events, societal changes, and more.\n Delivering outstanding B2B customer experience. Experiences don\u2019t begin and end in your digital channels. More often than not, the customer experience will extend across traditional channels, such as in-person interactions or phone calls. Make sure your employees have the data and insights they need to serve customers, no matter where they are in the customer journey.\n Building trust with customers: Managing customer data may seem like a thankless burden, but it\u2019s key for\u00a0 customer trust. Data management software built specifically for customer data management can help you overcome this challenge and discover a new strategic differentiator.\nFrom manufacturers to high tech, innovation is key to B2B success. Regain control of your business. Start HERE.","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#Article_Person","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#Article_Person_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/10\/john-fisher-150x150.jpg"},"name":"John Fisher","sameAs":"https:\/\/www.linkedin.com\/in\/fisherj","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/john-fisher\/"},"dateModified":"2021-11-08T18:25:56+00:00","datePublished":"2021-09-02T05:02:25+00:00","description":"Find out how B2B industries like manufacturing and high tech transformed themselves during the pandemic through e-commerce innovation.","headline":"How B2B industries tackled COVID challenges and won","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#Article_ImageObject","height":"630","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/08\/Business-to-business-COVID_1200x375-1200x630.jpg","width":"1200"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/","name":"How B2B industries tackled COVID challenges and won","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","logo":{"@type":"ImageObject","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","width":"500"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"url":"https:\/\/www.the-future-of-commerce.com\/"},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#Article"},{"@type":["Article"],"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#Article","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/","publisher":[{"@id":"https:\/\/www.the-future-of-commerce.com\/"}],"author":[{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#Article_author_Person","image":[{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#Article_author_Person_image_ImageObject","url":"https:\/\/cdn-bijap.nitrocdn.com\/AuMaQmessFRMSicXmZsEecJFLEquAyoT\/assets\/static\/optimized\/rev-b3d386d\/wp-content\/uploads\/2014\/10\/john-fisher-150x150.jpg"}],"sameAs":"https:\/\/www.linkedin.com\/in\/fisherj","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/john-fisher\/\nhttps:\/\/www.the-future-of-commerce.com\/contributor\/john-fisher\/","name":"https:\/\/www.the-future-of-commerce.com\/contributor\/john-fisher\/\nhttps:\/\/www.the-future-of-commerce.com\/contributor\/john-fisher\/"}],"subjectOf":[{"@type":"FAQPage","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#Article_subjectOf_FAQPage","mainEntity":[{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#subjectOf_FAQPage_mainEntity0","name":"B2B industries: Manufacturers regain control ","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#subjectOf_FAQPage_mainEntity0_acceptedAnswer_Answer","text":"Despite the disruption caused by COVID-19 in 2020 \u2013 and despite the ongoing challenges in 2021 as businesses struggle to handle the new normal \u2013 manufacturing companies<\/a> using the right technology came out on top and are enjoying continued success. They were able to address supply chain disruptions<\/a> through innovations that gave them control.Specifically, a modern commerce platform helped companies generate massive increases in gross merchandise volume. This empowered these B2B industries meet demand when order volumes increased.Manufacturers had another important realization: Your buying experience should be simple, even if your products aren\u2019t. This is a valuable takeaway for every industry.<\/span><\/span>Buyers won\u2019t excuse a cumbersome and inconvenient experience just because they know your products themselves are complex. They\u2019re used to streamlined and personalized experiences in their everyday lives. Today\u2019s B2B consumer brings B2C expectations<\/a> to your B2B experience, so product configuration, bundling, and pricing should be simple for you and your buyers.Whether you call it guided selling or configure, price, and quote (CPQ), the end user wants a streamlined way to assemble their services and equipment for purchase. CPQ solutions<\/a> help protect margins and maximize revenue at a granular level so you can avoid over-discounting on every detail and reveal new upsell and cross-sell opportunities."}]},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#subjectOf_FAQPage_mainEntity1","name":"High-tech companies conquer disruption","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#subjectOf_FAQPage_mainEntity1_acceptedAnswer_Answer","text":"The sudden switch to a work-from-home employee base and online sales at the start of the pandemic may have been inconvenient at first, but many buyers and workers now say this is their preferred method of doing business.In the world of B2B industries, high tech has readily adapted to this change in behavior. Digital purchasing experiences save buyers time and effort, and they have done the same for high-tech businesses with the introduction of intelligent chatbots and video chat technologies that reduce the burden on their sales teams.The pandemic not only changed how these companies interact with customers, but also how their employees collaborate with each other and with partners. The same technologies that helped create better engagements with customers lent themselves to better virtual work environments for employees, too.These companies are now reinventing themselves, transforming into \u201cvirtual-first\u201d employers prepared for whatever disruption may come next<\/span>.<\/span>Employees at these companies are better able to work with colleagues worldwide. Today, successful high-tech companies are investing in supporting a global workforce, because they know employees need to be available to support customers around the world."}]},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#subjectOf_FAQPage_mainEntity2","name":"Wholesale distributors double down on e-commerce","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#subjectOf_FAQPage_mainEntity2_acceptedAnswer_Answer","text":"Like manufacturers, wholesale distributors using advanced commerce platforms also saw higher order volumes. Disruption to distributors\u2019 business meant new challenges, but also new opportunities to optimize or create new business models that allowed them to differentiate their business and meet the demands of the new post-pandemic buyer.During the pandemic, distributors were (and continue to be) forced to monitor and react quickly to sourcing risks and shifts in demand to maintain a semblance of business continuity."}]},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#subjectOf_FAQPage_mainEntity3","name":"B2C models pave the way for B2B resilience","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#subjectOf_FAQPage_mainEntity3_acceptedAnswer_Answer","text":"At the heart of all these strategies is integrated, intelligent technology. Today, B2B companies can chart a path to success by not only learning from the examples of successful B2C businesses, but also by examining the new technologies and solutions these businesses are adopting.Stay up to date with new trends in B2C and think strategically about what they could mean for your business. Subscription selling models<\/a>, which have grown significantly in popularity over the past year, are a compelling example that can be easily lifted and shifted from B2C to B2B.For example, B2C businesses are using virtual and augmented reality technologies to enable new, highly tactile customer engagement methods. Wearable tech and IoT-enabled devices create new touch points for customer interaction (and valuable data collection)."}]},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#subjectOf_FAQPage_mainEntity4","name":"Rising above","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#subjectOf_FAQPage_mainEntity4_acceptedAnswer_Answer","text":"New technology solutions can help you overcome three of the largest challenges today\u2019s B2B industries must solve. Driving business agility and resilience. <\/strong>Many \u201cunanticipated\u201d outcomes are, in fact, predictable. Investing in analytics software can help your business create real plans for pandemics, market crashes, climate events, societal changes, and more.<\/li> Delivering outstanding B2B customer experience. <\/strong>Experiences don\u2019t begin and end in your digital channels. More often than not, the customer experience will extend across traditional channels, such as in-person interactions or phone calls. Make sure your employees have the data and insights they need to serve customers, no matter where they are in the customer journey.<\/li> Building trust with customers: <\/strong>Managing customer data may seem like a thankless burden, but it\u2019s key for customer trust. Data management software built specifically for customer data management can help you overcome this challenge and discover a new strategic differentiator.<\/li> "}]}]}],"image":[{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#Article_image_ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/08\/Business-to-business-COVID_1200x375-1200x630.jpg","width":"1200","height":"630"}],"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/","articleBody":" E-commerce has become the backbone of the B2B buying experience. For B2B industries, COVID-19 \u2013 and all the disruption it brought \u2013 saw to that. The past 18 months of challenges resulted in an era of innovation for B2B companies, which transformed their businesses with e-commerce, bringing them success today and into the uncertain future. Across industries, countless businesses are in the midst of their own B2B e-commerce transformation journeys. This is how they\u2019re making it work. Best examples of B2B e-commerce: Companies winning the game B2B buyers have changed. How are companies keeping up? Here are five brands that provide shining examples of B2B e-commerce. B2B industries: Manufacturers regain control Despite the disruption caused by COVID-19 in 2020 \u2013 and despite the ongoing challenges in 2021 as businesses struggle to handle the new normal \u2013 manufacturing companies using the right technology came out on top and are enjoying continued success. They were able to address supply chain disruptions through innovations that gave them control. Specifically, a modern commerce platform helped companies generate massive increases in gross merchandise volume. This empowered these B2B industries meet demand when order volumes increased. Manufacturers had another important realization: Your buying experience should be simple, even if your products aren\u2019t. This is a valuable takeaway for every industry. Buyers won\u2019t excuse a cumbersome and inconvenient experience just because they know your products themselves are complex. They\u2019re used to streamlined and personalized experiences in their everyday lives. Today\u2019s B2B consumer brings B2C expectations to your B2B experience, so product configuration, bundling, and pricing should be simple for you and your buyers. Whether you call it guided selling or configure, price, and quote (CPQ), the end user wants a streamlined way to assemble their services and equipment for purchase. CPQ solutions help protect margins and maximize revenue at a granular level so you can avoid over-discounting on every detail and reveal new upsell and cross-sell opportunities. The customer experience in manufacturing: Taking cues from utilities Manufacturers can improve CX taking lessons from utility companies, which have leveraged innovative technologies to meet customer needs. High-tech companies conquer disruption The sudden switch to a work-from-home employee base and online sales at the start of the pandemic may have been inconvenient at first, but many buyers and workers now say this is their preferred method of doing business. In the world of B2B industries, high tech has readily adapted to this change in behavior. Digital purchasing experiences save buyers time and effort, and they have done the same for high-tech businesses with the introduction of intelligent chatbots and video chat technologies that reduce the burden on their sales teams. The pandemic not only changed how these companies interact with customers, but also how their employees collaborate with each other and with partners. The same technologies that helped create better engagements with customers lent themselves to better virtual work environments for employees, too. These companies are now reinventing themselves, transforming into \u201cvirtual-first\u201d employers prepared for whatever disruption may come next. Employees at these companies are better able to work with colleagues worldwide. Today, successful high-tech companies are investing in supporting a global workforce, because they know employees need to be available to support customers around the world. Wholesale distributors double down on e-commerce Like manufacturers, wholesale distributors using advanced commerce platforms also saw higher order volumes. Disruption to distributors\u2019 business meant new challenges, but also new opportunities to optimize or create new business models that allowed them to differentiate their business and meet the demands of the new post-pandemic buyer. During the pandemic, distributors were (and continue to be) forced to monitor and react quickly to sourcing risks and shifts in demand to maintain a semblance of business continuity. By extending their business with additional products and services that provide new sources of revenue and increase customer loyalty, distributors transformed from reactive suppliers into proactive innovators. The secret sauce for the best B2B CX: Psst, it\u2019s in the data Today's B2B customers want B2C experiences. By leveraging customer data, manufacturers can transform their CX and win over buyers. B2C models pave the way for B2B resilience At the heart of all these strategies is integrated, intelligent technology. Today, B2B companies can chart a path to success by not only learning from the examples of successful B2C businesses, but also by examining the new technologies and solutions these businesses are adopting. Consumer-facing brands are setting the standard for profitable new business models that better connect them to their customers throughout the customer journey. There\u2019s no reason for B2B companies to sit in the backseat as B2C companies innovate and profit. Stay up to date with new trends in B2C and think strategically about what they could mean for your business. Subscription selling models, which have grown significantly in popularity over the past year, are a compelling example that can be easily lifted and shifted from B2C to B2B. For example, B2C businesses are using virtual and augmented reality technologies to enable new, highly tactile customer engagement methods. Wearable tech and IoT-enabled devices create new touch points for customer interaction (and valuable data collection). Marketing tech stack: The unicorn of personalization + great CX Personalization and engagement are key to business today. By consolidating your marketing tech stack, you create better customer experiences. Rising above New technology solutions can help you overcome three of the largest challenges today\u2019s B2B industries must solve. Driving business agility and resilience. Many \u201cunanticipated\u201d outcomes are, in fact, predictable. Investing in analytics software can help your business create real plans for pandemics, market crashes, climate events, societal changes, and more. Delivering outstanding B2B customer experience. Experiences don\u2019t begin and end in your digital channels. More often than not, the customer experience will extend across traditional channels, such as in-person interactions or phone calls. Make sure your employees have the data and insights they need to serve customers, no matter where they are in the customer journey. Building trust with customers: Managing customer data may seem like a thankless burden, but it\u2019s key for customer trust. Data management software built specifically for customer data management can help you overcome this challenge and discover a new strategic differentiator. From manufacturers to high tech, innovation is key to B2B success. Regain control of your business. Start HERE. ","name":"How B2B industries tackled COVID challenges and won","dateModified":"2022-03-23T02:33:27+00:00","datePublished":"2021-09-02T05:02:25+00:00","headline":"How B2B industries tackled COVID challenges and won","description":"Find out how B2B industries like manufacturing and high tech transformed themselves during the pandemic through e-commerce innovation."},{"@context":"http:\/\/schema.org","@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","width":"500","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","url":"https:\/\/www.the-future-of-commerce.com\/","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","@id":"https:\/\/www.the-future-of-commerce.com\/"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"09","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/09\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"02","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/09\/\/02\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"How B2B industries tackled COVID challenges and won","item":"https:\/\/www.the-future-of-commerce.com\/2021\/09\/02\/how-b2b-industries-tackled-covid-challenges\/#breadcrumbitem"}]}]