[[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/#Article","articleBody":"When we think of salespeople, it\u2019s easy to get caught up in the mythology of the rainmaker: The individual seller who\u2019s constantly closing deals based on a combination of charisma, doggedness, and a modicum of dumb luck.\nBut just as a successful basketball team relies on players with diverse skills executing in concert, so too a sales team can only excel when it works effectively together. The need for teamwork and online collaboration has become even more critical, given the pandemic-induced advent of the virtual sales team.\nIn an era when most sales teams are working remotely, helping them succeed depends on fostering collaboration.\n \nHow to train a remote sales team for success in the next normal\n   Sellers need more than the traditional annual sales training bootcamp. Ongoing, on-demand training gives them the skills they need to succeed in today's virtual environment.  \nThe power of teamwork, online collaboration\nThere are multiple reasons why a smoothly functioning sales team is more effective than a loose grouping of talented individual sellers. For example, one seller may have insight into the very person or company that another is seeking to cultivate. Or perhaps they have encountered, and figured out how to overcome, a comparable set of customer objections.\nThese are learnings that could only come from a colleague who has been in a similar situation. But if they\u2019re not collaborating effectively, the value of such insights is lost \u2013 as are opportunities for sales engagements.\nBefore COVID, sales reps could share knowledge and exchange insight at the office. But today, this teamwork must come in the form of online collaboration.\nAnother consideration is that salespeople, like people in any other profession, want to share in the success of their colleagues \u2013 and to have colleagues celebrate their own. The same way that baseball players come out of the dugout to congratulate a teammate who hits a home run, sellers like to feel appreciated by their colleagues.\nEven without the pandemic, the nature of selling is that it\u2019s often very much an individual pursuit. The more that salespeople can feel like they are part of an actual team, one that shares in individuals\u2019 success while helping them overcome challenges, the happier and more motivated the salespeople are likely to be.\nCollaboration platforms streamline sales\nFinding ways to keep sales teams fully engaged with their colleagues \u2013 and highly effective in their pitches \u2013 is greatly simplified with the advent of collaborative social platforms. Okay, let\u2019s rephrase that: The proliferation of such platforms has the potential to help solve the problems of increasingly virtual sales teams.\nIn fact, a recent article indicates that 80% of businesses \u2013 the actual number is likely much higher \u2013 are using online collaboration tools to help improve business processes such as selling.\nHowever, these tools can only be truly effective if they provide for:\nKnowledge sharing \u2013 the ability for salespeople to learn from each other\u2019s successful approaches, whether pitches or demos or any other innovative ideas.\nTeaming across functions \u2013 advancing deals by working with cross-functional teams, e.g., agreeing on next best steps based on the most recent customer interactions.\nVisibility \u2013 ensure that multiple sales resources aren\u2019t stacked on the same contacts, or pursuing the same opportunities.\nAbility to solicit help \u2013 the flipside of the above point is that sellers need to be able to tap into available resources when they\u2019re involved in a complex pursuit.\nCollaboration between sales and marketing \u2013 sharing of reliable information between these two teams is critical, particularly as sales depends so strongly on the quality of leads provided by marketing.\nShared celebration \u2013 sales team morale is greatly enhanced when individual and collective successes are celebrated.\n \nShow me the way: How guided selling helps seal more deals\n   The modern B2B sales process is dynamic and fast-paced. Through guided selling, businesses can empower their sellers to engage more effectively with customers and win more deals.  \nBuilding a culture of collaboration\nOf course, it should almost go without saying that implementing a new technology platform and getting the full benefits of it are two vastly different things. The cultural make-up of the sales team is the foundation for effective collaboration.\nTechnology can facilitate culture change, but by no means can it stand alone in such efforts. The need for broader team development and management approaches still remains, much of which relies on open sharing and communication between and among individual salespeople and their management chain.\nBut for organizations that are willing to undertake this type of change \u2013 as so many clearly are \u2013 online collaboration platforms are an invaluable element of the broader program.\nWhat\u2019s your CRM done for you lately? Explore the powerful punch of Sales + Service Cloud via this interactive masterpiece.","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/#Article_Person","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/#Article_Person_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/Isabel-Pic-150x150.jpeg"},"name":"Isabel Mora","sameAs":["https:\/\/twitter.com\/Icmora","https:\/\/www.linkedin.com\/in\/icmora\/"],"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/isabel-mora\/"},"dateModified":"2021-12-28T00:07:43+00:00","datePublished":"2021-10-21T05:01:48+00:00","description":"Online collaboration is more critical than ever in the era of remote sales. Teamwork and online collaboration boost sales success.","headline":"Online collaboration: How sellers become rainmakers","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/#Article_ImageObject","height":"630","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/10\/sales-online-collaboration-ftr-1200x630.png","width":"1200"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/","name":"Online collaboration: How sellers become rainmakers","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","logo":{"@type":"ImageObject","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","width":"500"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"url":"https:\/\/www.the-future-of-commerce.com\/"},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/#Article"},{"@context":"http:\/\/schema.org","@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","width":"500","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","url":"https:\/\/www.the-future-of-commerce.com\/","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","@id":"https:\/\/www.the-future-of-commerce.com\/"},{"@type":["Article"],"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/#Article","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/","publisher":[{"@id":"https:\/\/www.the-future-of-commerce.com\/"}],"author":[{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/#Article_author_Person","image":[{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/#Article_author_Person_image_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/Isabel-Pic-150x150.jpeg"}],"sameAs":["https:\/\/twitter.com\/Icmora","https:\/\/www.linkedin.com\/in\/icmora\/\nhttps:\/\/twitter.com\/Icmora"],"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/isabel-mora\/","name":"https:\/\/www.the-future-of-commerce.com\/contributor\/isabel-mora\/"}],"subjectOf":[{"@type":"FAQPage","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/#Article_subjectOf_FAQPage","mainEntity":[{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/#subjectOf_FAQPage_mainEntity0","name":"The power of teamwork, online collaboration","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/#subjectOf_FAQPage_mainEntity0_acceptedAnswer_Answer","text":"These are learnings that could only come from a colleague who has been in a similar situation. But if they\u2019re not collaborating effectively, the value of such insights is lost \u2013 as are <a href=\"https:\/\/www.the-future-of-commerce.com\/2021\/12\/27\/sales-engagement-strategy\/\">opportunities for sales engagements.<\/a>Before COVID, sales reps could share knowledge and exchange insight at the office. But today, this teamwork must come in the form of online collaboration.Another consideration is that salespeople, like people in any other profession, want to share in the success of their colleagues \u2013 and to have colleagues celebrate their own. The same way that baseball players come out of the dugout to congratulate a teammate who hits a home run, sellers like to feel appreciated by their colleagues.Even without the pandemic, the nature of selling is that it\u2019s often very much an individual pursuit. The more that salespeople <a href=\"https:\/\/www.the-future-of-commerce.com\/2016\/08\/24\/virtual-collaboration-the-new-open-door-policy\/\">can feel like they are part of an actual team<\/a>, one that shares in individuals\u2019 success while helping them overcome challenges, the happier and more motivated the salespeople are likely to be.<iframe src=\"https:\/\/player.simplecast.com\/3162e2e4-c0c1-4020-a6da-e0d405cfbd06?dark=false\" width=\"100%\" height=\"200px\" frameborder=\"no\" scrolling=\"no\" seamless=\"\"><\/iframe>"}]},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/#subjectOf_FAQPage_mainEntity1","name":"Collaboration platforms streamline sales","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/#subjectOf_FAQPage_mainEntity1_acceptedAnswer_Answer","text":"Finding ways to keep sales teams fully engaged with their colleagues \u2013 and highly effective in their pitches \u2013 is greatly simplified with the advent of collaborative social platforms. Okay, let\u2019s rephrase that: The proliferation of such platforms has the <em>potential<\/em> to help solve the problems of increasingly virtual sales teams.<span style=\"color: #fe6600;\"><span class=\"h2\">In fact, a <a style=\"color: #fe6600;\" href=\"https:\/\/www.demandgenreport.com\/features\/demanding-views\/how-to-improve-marketing-team-collaboration-to-easily-streamline-projects\/\" target=\"_blank\" rel=\"noopener\">recent article<\/a> indicates that 80% of businesses \u2013 the actual number is likely much higher \u2013 are using online collaboration tools to help improve business processes such as selling.<\/span><\/span>However, these tools can only be truly effective if they provide for:\n<li><strong>Knowledge sharing<\/strong> \u2013 the ability for salespeople to learn from each other\u2019s successful approaches, whether pitches or demos or any other innovative ideas.<\/li>\n<li><strong>Teaming across functions<\/strong> \u2013 advancing deals by working with cross-functional teams, e.g., agreeing on next best steps based on the most recent customer interactions.<\/li>\n<li><strong>Visibility<\/strong> \u2013 ensure that multiple sales resources aren\u2019t stacked on the same contacts, or pursuing the same opportunities.<\/li>\n<li><strong>Ability to solicit help<\/strong> \u2013 the flipside of the above point is that sellers need to be able to tap into available resources when they\u2019re involved in a complex pursuit.<\/li>\n<li><strong>Collaboration between <a href=\"https:\/\/www.the-future-of-commerce.com\/2017\/05\/19\/make-sales-not-war-3-ways-sales-and-marketing-can-increase-revenue-and-customer-loyalty-gmc-3\/\">sales and marketing<\/a><\/strong> \u2013 sharing of reliable information between these two teams is critical, particularly as sales depends so strongly on the quality of leads provided by marketing.<\/li>\n<li><strong>Shared celebration<\/strong> \u2013 sales team morale is greatly enhanced when individual and collective successes are celebrated.<\/li>\n"}]},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/#subjectOf_FAQPage_mainEntity2","name":"Building a culture of collaboration","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/#subjectOf_FAQPage_mainEntity2_acceptedAnswer_Answer","text":"Of course, it should almost go without saying that implementing a new technology platform and getting the full benefits of it are two vastly different things. The cultural make-up of the sales team is the foundation for effective collaboration.Technology can facilitate culture change, but by no means can it stand alone in such efforts. The need for broader team development and management approaches still remains, much of which relies on <a href=\"https:\/\/www.the-future-of-commerce.com\/2016\/02\/05\/sales-collaboration-customer-insight-success-for-industrial-manufacturers-2\/\">open sharing and communication<\/a> between and among individual salespeople and their management chain.But for organizations that are willing to undertake this type of change \u2013 as so many clearly are \u2013 online <a href=\"https:\/\/news.sap.com\/2021\/10\/sap-sales-cloud-and-microsoft-teams-remote-selling\" target=\"_blank\" rel=\"noopener\">collaboration platforms<\/a> are an invaluable element of the broader program."}]}]}],"image":[{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/#Article_image_ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/10\/sales-online-collaboration-ftr-1200x630.png","width":"1200","height":"630"}],"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/","articleBody":"\n        When we think of salespeople, it\u2019s easy to get caught up in the mythology of the rainmaker: The individual seller who\u2019s constantly closing deals based on a combination of charisma, doggedness, and a modicum of dumb luck.\nBut just as a successful basketball team relies on players with diverse skills executing in concert, so too a sales team can only excel when it works effectively together. The need for teamwork and online collaboration has become even more critical, given the pandemic-induced advent of the virtual sales team.\nIn an era when most sales teams are working remotely, helping them succeed depends on fostering collaboration.\n\n  \n    How to train a remote sales team for success in the next normal\n    \n      \n      Sellers need more than the traditional annual sales training bootcamp. Ongoing, on-demand training gives them the skills they need to succeed in today's virtual environment.\n    \n  \n\nThe power of teamwork, online collaboration\nThere are multiple reasons why a smoothly functioning sales team is more effective than a loose grouping of talented individual sellers. For example, one seller may have insight into the very person or company that another is seeking to cultivate. Or perhaps they have encountered, and figured out how to overcome, a comparable set of customer objections.\nThese are learnings that could only come from a colleague who has been in a similar situation. But if they\u2019re not collaborating effectively, the value of such insights is lost \u2013 as are opportunities for sales engagements.\nBefore COVID, sales reps could share knowledge and exchange insight at the office. But today, this teamwork must come in the form of online collaboration.\nAnother consideration is that salespeople, like people in any other profession, want to share in the success of their colleagues \u2013 and to have colleagues celebrate their own. The same way that baseball players come out of the dugout to congratulate a teammate who hits a home run, sellers like to feel appreciated by their colleagues.\nEven without the pandemic, the nature of selling is that it\u2019s often very much an individual pursuit. The more that salespeople can feel like they are part of an actual team, one that shares in individuals\u2019 success while helping them overcome challenges, the happier and more motivated the salespeople are likely to be.\n\nCollaboration platforms streamline sales\nFinding ways to keep sales teams fully engaged with their colleagues \u2013 and highly effective in their pitches \u2013 is greatly simplified with the advent of collaborative social platforms. Okay, let\u2019s rephrase that: The proliferation of such platforms has the potential to help solve the problems of increasingly virtual sales teams.\nIn fact, a recent article indicates that 80% of businesses \u2013 the actual number is likely much higher \u2013 are using online collaboration tools to help improve business processes such as selling.\nHowever, these tools can only be truly effective if they provide for:\n\nKnowledge sharing \u2013 the ability for salespeople to learn from each other\u2019s successful approaches, whether pitches or demos or any other innovative ideas.\nTeaming across functions \u2013 advancing deals by working with cross-functional teams, e.g., agreeing on next best steps based on the most recent customer interactions.\nVisibility \u2013 ensure that multiple sales resources aren\u2019t stacked on the same contacts, or pursuing the same opportunities.\nAbility to solicit help \u2013 the flipside of the above point is that sellers need to be able to tap into available resources when they\u2019re involved in a complex pursuit.\nCollaboration between sales and marketing \u2013 sharing of reliable information between these two teams is critical, particularly as sales depends so strongly on the quality of leads provided by marketing.\nShared celebration \u2013 sales team morale is greatly enhanced when individual and collective successes are celebrated.\n\n\n  \n    Show me the way: How guided selling helps seal more deals\n    \n      \n      The modern B2B sales process is dynamic and fast-paced. Through guided selling, businesses can empower their sellers to engage more effectively with customers and win more deals.\n    \n  \n\nBuilding a culture of collaboration\nOf course, it should almost go without saying that implementing a new technology platform and getting the full benefits of it are two vastly different things. The cultural make-up of the sales team is the foundation for effective collaboration.\nTechnology can facilitate culture change, but by no means can it stand alone in such efforts. The need for broader team development and management approaches still remains, much of which relies on open sharing and communication between and among individual salespeople and their management chain.\nBut for organizations that are willing to undertake this type of change \u2013 as so many clearly are \u2013 online collaboration platforms are an invaluable element of the broader program.\n  What\u2019s your CRM done for you lately?\nExplore the powerful punch of Sales + Service Cloud via this interactive masterpiece.\n\n\n\n\t\n      ","name":"Online collaboration: How sellers become rainmakers","dateModified":"2022-04-12T23:46:32+00:00","datePublished":"2021-10-21T05:01:48+00:00","headline":"Online collaboration: How sellers become rainmakers","description":"Online collaboration is more critical than ever in the era of remote sales. Teamwork and online collaboration boost sales success."}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"10","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"21","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/10\/\/21\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Online collaboration: How sellers become rainmakers","item":"https:\/\/www.the-future-of-commerce.com\/2021\/10\/21\/online-collaboration-virtual-sales\/#breadcrumbitem"}]}]