[{"@context":"http:\/\/schema.org","@type":"BlogPosting","name":"What is social commerce? Everything you need to know","headline":"What is social commerce? Everything you need to know","about":["http:\/\/www.wikidata.org\/entity\/Q202833","http:\/\/www.wikidata.org\/entity\/Q484847"],"dateModified":"2021-04-12T16:52:00Z","datePublished":"2021-01-12T17:19:00Z","description":"Social commerce is the use of a social platform for e-commerce sales, and it's huge: By 2027, it's projected to drive $604 billion in sales.","author":{"@type":"Person","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/joanne-laing\/","name":"Joanne Laing","description":"Joanne Laing is a Senior Product Owner, for SAP Upscale Commerce. With a background in digital commerce, Joanne is passionate about product innovation and collaborating across teams, to help deliver a customer centric product strategy.","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/joanne-laing\/"},"image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/01\/FCEE099_SocialCommerce_HB-1200x630.jpg","height":"630","width":"1200","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/01\/FCEE099_SocialCommerce_HB-1200x630.jpg"},"hasPart":{"@type":"FAQPage","url":"https:\/\/www.the-future-of-commerce.com\/2021\/01\/12\/what-is-social-commerce\/","name":"What is social commerce? Everything you need to know","publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","width":"500","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1"},"url":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","name":"The Future of Customer Engagement and Experience","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"@id":"https:\/\/www.the-future-of-commerce.com\/"},"datePublished":"2021-01-12","about":["http:\/\/www.wikidata.org\/entity\/Q202833","https:\/\/en.wikipedia.org\/wiki\/E-commerce"],"mainEntity":[{"@type":"Question","name":"What is social commerce?","acceptedAnswer":{"@type":"Answer","name":"What is social commerce? Answer","text":"
Social commerce is the use of a social network community to drive e-commerce sales, and it\u2019s a massive market: By 2027, it\u2019s projected<\/a> that social commerce will drive $604 billion in sales. Apps like Facebook, Instagram, and Pinterest have both dedicated \u201cbuy now\u201d indicators on ads, as well as live streams run by influencers that are resulting in e-commerce goods being sold out on the regular.<\/p> Social commerce has been a game-changer for smaller brands, allowing them to easily compete in crowded marketplaces. However, now big retailers are hopping on board. For example, Walmart plans to start selling their products via influencers directly on TikTok in 2021<\/a>.<\/p>