[{"@context":"http:\/\/schema.org","@type":"BlogPosting","name":"What does customer aftercare mean | Definition, examples, benefits","headline":"What does customer aftercare mean | Definition, examples, benefits","dateModified":"2021-04-16T16:47:00Z","datePublished":"2021-04-16","description":"Customer aftercare refers to post-sale customer service. It includes all of the steps, actions, communications, and processes that take place after a sale to keep customers satisfied, engaged, and loyal.","mainEntityOfPage":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/16\/what-does-customer-aftercare-mean\/"},"author":{"@type":"Person","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/","name":"Amanda Magee","description":"Amanda is a writer and strategist. Her agency has been developing creative solutions and enduring engagement for clients in both the for-profit and non-profit space for 18 years. 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It includes all of the steps, actions, communications, and processes that take place after a sale to keep customers satisfied, engaged, and loyal.","mainEntity":[{"@type":"Question","name":"What is customer aftercare?","acceptedAnswer":{"@type":"Answer","url":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/16\/what-does-customer-aftercare-mean\/","name":"What is customer aftercare?","text":"Customer aftercare refers to post-sale customer service. Today, achieving a sale often requires having great online reviews. In the digital era, there are no products, goods, or services that can be considered as a one-time-only sale.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/16\/what-does-customer-aftercare-mean\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/16\/what-does-customer-aftercare-mean\/#Question1"},{"@type":"Question","name":"Don\u2019t let aftercare be an afterthought","acceptedAnswer":{"@type":"Answer","url":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/16\/what-does-customer-aftercare-mean\/","text":"If you were to ask five people to create a diagram of a sales cycle, you\u2019d get five different sketches, though there would likely be recurring themes. It\u2019s unlikely that they\u2019d include aftercare or mention customer trust if we only asked for a diagram of the sales cycle.","name":"Don\u2019t let aftercare be an afterthought","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/16\/what-does-customer-aftercare-mean\/#Answer2"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/16\/what-does-customer-aftercare-mean\/#Question2"},{"@type":"Question","name":"Examples of customer aftercare in action","acceptedAnswer":{"@type":"Answer","url":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/16\/what-does-customer-aftercare-mean\/","text":"<ul> <li>Humanizing the connection<\/li> <li>Confirming that the goal is resolution<\/li> <li>Acknowledging an issue as soon as you become aware of it<\/li> <li>Making the customer experience to attain resolution easy<\/li> <\/ul>","name":"Examples of customer aftercare in action","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/16\/what-does-customer-aftercare-mean\/#Answer3"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/16\/what-does-customer-aftercare-mean\/#Question3"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","url":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/16\/what-does-customer-aftercare-mean\/","text":"Combining intuition for engagement with technology is the secret to life-long retention. 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