[{"@context":"http:\/\/schema.org","@type":"BlogPosting","name":"Omnichannel vs. multichannel: What\u2019s the difference and who is doing it?","headline":"Omnichannel vs. multichannel: What\u2019s the difference and who is doing it?","dateModified":"2017-09-13","datePublished":"2017-09-13","description":"Most retailers are now multichannel, where they sell their products across more than one channel. Very few, however, are truly omnichannel.","hasPart":{"@type":"FAQPage","name":"Omnichannel vs. multichannel: What\u2019s the difference and who is doing it?","dateCreated":"2017-09-13","description":"Most retailers are now multichannel, where they sell their products across more than one channel. Very few, however, are truly omnichannel.","about":"http:\/\/www.wikidata.org\/entity\/Q16999365","mainEntity":[{"@type":"Question","name":"Omnichannel vs. multichannel: What\u2019s the difference and who is doing it?","acceptedAnswer":{"@type":"Answer","about":"http:\/\/www.wikidata.org\/entity\/Q16999365","url":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/","text":"Omnichannel is a buzz word that has been around for over five years, but is still often confused with multi-channel when it comes to retail. Most retailers are now multichannel, where they sell their products across more than one channel. Very few, however, are truly omnichannel.","name":"Omnichannel vs. multichannel: What\u2019s the difference and who is doing it?","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/#Answer1"},"url":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/2017\/09\/13\/omnichannel-vs-multichannel\/2017\/09\/13\/omnichannel-vs-multichannel\/","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/#Question1"},{"@type":"Question","name":"Omnichannel vs multichannel","acceptedAnswer":{"@type":"Answer","about":"http:\/\/www.wikidata.org\/entity\/Q16999365","url":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/","name":"Omnichannel vs multichannel","text":"Although both multi and omnichannel involve selling across multiple physical and digital channels, the key difference is how the customer experience is joined up across those channels.","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/#Answer2"},"url":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/2017\/09\/13\/omnichannel-vs-multichannel\/2017\/09\/13\/omnichannel-vs-multichannel\/","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/#Question2"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","about":"http:\/\/www.wikidata.org\/entity\/Q16999365","url":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/","name":"If it\u2019s that obvious, why isn\u2019t everyone doing it?","text":"Omnichannel is a buzz word that has been around for over five years, but is still often confused with multi-channel when it comes to retail.","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/#Answer3"},"url":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/2017\/09\/13\/omnichannel-vs-multichannel\/2017\/09\/13\/omnichannel-vs-multichannel\/","name":"If it\u2019s that obvious, why isn\u2019t everyone doing it?","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/#Question3"},{"@type":"Question","name":"Examples of omnichannel: Retail done right","acceptedAnswer":{"@type":"Answer","about":"http:\/\/www.wikidata.org\/entity\/Q16999365","url":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/","name":"Examples of omnichannel: Retail done right","text":"
  1. Nike fantastic example of using omnichannel to drive more sales and improve CX.<\/li>
  2. Disney began their epic journey by first building a community and content, then using that loyal community, they launched products appealing to the community while also selling via wholesale partnerships. <\/li>
  3. Starbucks Starbucks uses an omnichannel funnel to drive in net-new and increase loyalty over time. <\/li> <\/ol>","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/#Answer4"},"url":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/2017\/09\/13\/omnichannel-vs-multichannel\/2017\/09\/13\/omnichannel-vs-multichannel\/","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/#Question4"},{"@type":"Question","name":"Cost and ROI: Barrier and benefits of omnichannel","acceptedAnswer":{"@type":"Answer","about":"http:\/\/www.wikidata.org\/entity\/Q16999365","url":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/","name":"Cost and ROI: Barrier and benefits of omnichannel","text":"The implementation of omnichannel across a business is likely to require significant investment in technology and business change. This technology will need to integrate right across the business and even replace some legacy systems.","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/#Answer5"},"url":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/#Question5"},{"@type":"Question","name":"Availability of suitable technology","acceptedAnswer":{"@type":"Answer","about":"http:\/\/www.wikidata.org\/entity\/Q16999365","url":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/","name":"Availability of suitable technology","text":"Whilst there are a number of companies offering solutions that can help a retailer move towards omnichannel, there are very few technology solutions available that cover multiple significant areas of an omnichannel business.","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/#Answer6"},"url":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/2017\/09\/13\/omnichannel-vs-multichannel\/","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/#Question6"},{"@type":"Question","name":"The future of omnichannel and multichannel","acceptedAnswer":{"@type":"Answer","about":"http:\/\/www.wikidata.org\/entity\/Q16999365","url":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/","name":"The future of omnichannel and multichannel","text":"Whilst there are very few retailers who have yet to fully embrace omnichannel, the expectations and behavior of consumers should start to drive brands to invest in the technology and cultural change that is required to make it happen. ","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/#Answer7"},"url":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/2017\/09\/13\/omnichannel-vs-multichannel\/2017\/09\/13\/omnichannel-vs-multichannel\/","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/#Question7"}],"@id":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/#FAQPage"},"author":{"@type":"Person","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/branwell-moffat\/","name":"Branwell Moffat","sameAs":["http:\/\/branwellm\/","https:\/\/www.linkedin.com\/in\/branwellmoffat\/"],"@id":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/#Person"},"mainEntityOfPage":{"@id":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/"},"publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","width":"500","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1"},"url":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","name":"The Future of Customer Engagement and Experience","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"@id":"https:\/\/www.the-future-of-commerce.com\/"},"@id":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2017","item":"https:\/\/www.the-future-of-commerce.com\/2017\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"09","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/09\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"13","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/09\/\/13\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Omnichannel vs. multichannel: What’s the difference and who is doing it?","item":"https:\/\/www.the-future-of-commerce.com\/2017\/09\/13\/omnichannel-vs-multichannel\/#breadcrumbitem"}]}]