{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/social-media\/#CollectionPage","headline":"Social Media Category","description":"

Social media has become a key marketing channel for brands as more and more consumers rely on social media platforms like Twitter, TikTok, Facebook, and Instagram.<\/p>\n

Bookmark this page to keep up with the latest trends and tips for effective social media marketing. Topics include:<\/p>\n

    \n
  1. Social commerce<\/li>\n
  2. Social customer experience management<\/li>\n
  3. UCG marketing on TikTok<\/li>\n
  4. Influencer marketing<\/li>\n
  5. Using social media for customer service<\/li>\n<\/ol>\n","url":"https:\/\/www.the-future-of-commerce.com\/marketing\/social-media\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/20\/shoppable-instagram-dtc\/","headline":"Picture this: Shoppable Instagram boosts DTC engagement and sales","url":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/20\/shoppable-instagram-dtc\/","datePublished":"2022-07-20","dateModified":"2022-07-19","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/20\/shoppable-instagram-dtc\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/shubham-saxena\/#Person","name":"Shubham Saxena","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/shubham-saxena\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/844113dd804c9727afef7caf6e0193f5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/844113dd804c9727afef7caf6e0193f5?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Shoppable-instagram_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Shoppable-instagram_FTR.jpg","height":375,"width":1200},"keywords":["D2C","Digital Natives","Direct to Consumer","Instagram","Social Commerce"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/18\/instagram-chronological-feed\/","headline":"Return of the timeline: Instagram chronological feed is back","url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/18\/instagram-chronological-feed\/","datePublished":"2022-05-18","dateModified":"2022-05-17","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/18\/instagram-chronological-feed\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/#Person","name":"Josh Maday","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bd7e8b81e77548806af83e58df7c2e59?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bd7e8b81e77548806af83e58df7c2e59?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/Instagram-chronological_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/Instagram-chronological_1200x375.jpg","height":375,"width":1200},"keywords":["Brand Marketing","Instagram","Social Commerce","Social Media"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/17\/dtc-customer-service-strategies\/","headline":"Customer service strategies to drive your DTC business","url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/17\/dtc-customer-service-strategies\/","datePublished":"2022-05-17","dateModified":"2022-05-19","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/17\/dtc-customer-service-strategies\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/matthew-kresch\/#Person","name":"Matthew Kresch","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/matthew-kresch\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bf1928433ebd777450c64267ba1b3364?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bf1928433ebd777450c64267ba1b3364?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/Consumer_zx_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/Consumer_zx_1200x375.jpg","height":375,"width":1200},"keywords":["Chatbots","Customer Loyalty","Customer Service Trends","Direct to Consumer","DTC","Online Returns"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/16\/ugc-marketing-tiktok-examples\/","headline":"Click into the power of UGC marketing on TikTok","url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/16\/ugc-marketing-tiktok-examples\/","datePublished":"2022-05-16","dateModified":"2022-05-19","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/16\/ugc-marketing-tiktok-examples\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/#Person","name":"Emily Morrow","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/UGC-marketing-TikTok-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/UGC-marketing-TikTok-FTR.jpeg","height":375,"width":1200},"keywords":["Digital Marketing","Generation Z","Influencer Marketing","Retail Trends","Social Media"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/27\/the-future-of-commerce-trends\/","headline":"The future of commerce: 3 trends shaping how we buy and sell","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/27\/the-future-of-commerce-trends\/","datePublished":"2022-04-27","dateModified":"2022-06-21","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/27\/the-future-of-commerce-trends\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/#Person","name":"Emily Morrow","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/Future-of-Commerce_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/Future-of-Commerce_1200x375.jpg","height":375,"width":1200},"keywords":["CPG | Consumer Packaged Goods","CPG Trends","Customer Engagement","Future of Commerce","Future of E-commerce","Future of Retail","Generation Z","Millennials","Social Commerce"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/15\/micro-influencers-role-benefits\/","headline":"Small but mighty: Micro influencers pack a marketing punch","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/15\/micro-influencers-role-benefits\/","datePublished":"2022-04-15","dateModified":"2022-04-14","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/15\/micro-influencers-role-benefits\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/efrat-vulfsons\/#Person","name":"Efrat Vulfsons","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/efrat-vulfsons\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8e5a8084f1e64ca1a99d69cb37334331?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8e5a8084f1e64ca1a99d69cb37334331?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/FCEE_Role_of_Microinfluencers_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/FCEE_Role_of_Microinfluencers_1200x375.jpg","height":375,"width":1200},"keywords":["B2B Marketing","Influencer Marketing","Social Media"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/15\/influencer-marketing-trends\/","headline":"Influencer marketing: Trends supercharging engagement in 2022","url":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/15\/influencer-marketing-trends\/","datePublished":"2022-03-15","dateModified":"2022-07-18","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/15\/influencer-marketing-trends\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/#Person","name":"Amanda Magee","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d3d69f4ddce68f5d2823f63304be72f8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d3d69f4ddce68f5d2823f63304be72f8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/Influencer-2022_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/Influencer-2022_1200x375.jpg","height":375,"width":1200},"keywords":["Influencer Marketing","Social Commerce","Social Media","Video Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/03\/content-marketing-roi-revenue-growth-requires-content\/","headline":"No content? No sales: Revenue growth requires marketing, full stop","url":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/03\/content-marketing-roi-revenue-growth-requires-content\/","datePublished":"2022-02-03","dateModified":"2022-06-17","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/03\/content-marketing-roi-revenue-growth-requires-content\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/gretchen-nemechek\/#Person","name":"Gretchen Nemechek","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/gretchen-nemechek\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/40c873da91dc280c0d5bf30dbd948088?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/40c873da91dc280c0d5bf30dbd948088?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/02\/ROI-Marketing_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/02\/ROI-Marketing_1200x375.jpg","height":375,"width":1200},"keywords":["Content Marketing","Marketing ROI","Sales and Marketing","Sales Success"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/31\/social-commerce-a-matter-of-trust\/","headline":"Social commerce growth: A matter of trust","url":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/31\/social-commerce-a-matter-of-trust\/","datePublished":"2022-01-31","dateModified":"2022-06-06","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/31\/social-commerce-a-matter-of-trust\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/sharon-goldman\/#Person","name":"Sharon Goldman","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/sharon-goldman\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/222c67dc3671689373819eb315e4f4b6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/222c67dc3671689373819eb315e4f4b6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/01\/FCEE_Social_Commerce_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/01\/FCEE_Social_Commerce_1200x375.jpg","height":375,"width":1200},"keywords":["B2C E-commerce","Consumer Trust","Customer Trust","Social Commerce"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/24\/cobra-kais-formula-for-success-a-lesson-in-rebranding\/","headline":"Cobra Kai\u2019s formula for success: A lesson in rebranding","url":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/24\/cobra-kais-formula-for-success-a-lesson-in-rebranding\/","datePublished":"2022-01-24","dateModified":"2022-01-24","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/24\/cobra-kais-formula-for-success-a-lesson-in-rebranding\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/lisa-james\/#Person","name":"Lisa James","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/lisa-james\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6c20d83f4bff6d266e837ce3e0262ee5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6c20d83f4bff6d266e837ce3e0262ee5?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/01\/Cobra-kai_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/01\/Cobra-kai_1200x375.jpg","height":375,"width":1200},"keywords":["Brand Advocates","Brand Marketing","Generation X","Generation Z","Personalization"]}],"about":["Customer Engagement","Customer Engagement","Customer Experience","Employee Experience & Engagement","Marketing","Marketing","Real Talk: Mental Health, Well-Being, and Laughter","Social Media"]}