[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/10\/11\/disney-tests-online-retail-and-prototype-stores\/#Article","articleBody":"\u201cWhenever I go on a ride, I\u2019m always thinking of what\u2019s wrong with the thing and how it can be improved.\u201d\n\u2013 Walt Disney\nLong before customer experience became the rage, Walt Disney espoused the importance of it in everything that he created.\nHis successors are following his lead, announcing this week that they are adding a new and improved online shopping experience and interactive, personalized experiences in redesigned stores. The multi-pronged effort was launched to boost the profits of their retail consumer product division, which have fallen, as have the bottom lines of so many other brick and mortar retailers.\n \nThe problem is the solution: WandaVision quotes and lessons\n   The world, whether it's Marvel Comic Universe or our own, has infinite characters with storylines that overlap, contradict, and evolve.  \nLet it go: Stand-alone retail is over\nWhile online retail seems like a given in the digital age, Disney has long resisted the trend of e-commerce, instead offering a only a small selection of items online. The strategy was to drive consumers to the parks or retail outlets. For a very long time, this model worked, but as consumers have become more sophisticated, so have their expectations\u2014including their ability to access whatever they\u2019d like, whenever they\u2019d like.\nCoupled with a remodeling of their physicals stores, the online makeover means a myriad of new products will now be available to the at-home Disney fanatic.\nCarefully curated collections by Coach, David Lerner, and Ethan Allen furniture now grace their e-commerce catalog, and those products will also be sold in the stores, making a complete omnichannel experience for the consumer.\n \nThe Disney formula for success: How to keep your brand magic\n   Disney is ranked among the best, most powerful, and most recognizable brands in the world. Discover the Disney formula for success to help your brand do the same.  \nReimagining the magic of the customer experience\nTrue to Disney fashion, no detail has been overlooked. The revamping of their brick and mortar stores includes melding the interactive experiences of their parks with their physical locations. In-store shoppers can battle Darth Vader on a big screen and even purchase cotton candy and the iconic mouse ears from carts that are the same as those found in Disneyland and Disney World.\nGuests visiting Disney stores will see live streams of the multiple theme parks, fireworks displays on giant screens, and get personalized experiences for children, including birthday parties and other milestone celebrations. Even the\u00a0coveted apparel\u00a0at The Dress Shop has become available for online purchases.\n\u201cMany analysts predict that 2017 will be the year of the customer as consumers continue to call the shots,\u00a0said Shane Finaly\u00a0of SAP, \u201cThat requires retailers to follow their lead \u2013 and keep pace with customers through personalized engagement.\u201d\nAll that\u2019s left is to pipe in the (truly delightful) scent you can only breathe in while gawking at Cinderella\u2019s Castle on the Magic Kingdom\u2019s Main Street, USA.\nBy creating seamless transitions between their parks, stores, and online offerings, Disney is acknowledging the desires of a 24\/7\/365 economy. And, if the brand can marry the physical retail experience with their online efforts in the same way they have approached customer engagement on the ground in the parks, they cannot lose.\nThe era of multichannel is here to stay. Disney has been considered the standard-bearer when it comes to customer experience. Once upon a time, it was enough to offer their unique experiences only in-person, but not anymore. No amount of magic can transform a bottom line that doesn\u2019t recognize the power of digital.\nShifting retail landscapes. Varying buying behavior. What makes people click \u201cbuy\u201d? We\u2019ve got the answers HERE.","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/10\/11\/disney-tests-online-retail-and-prototype-stores\/#Article_Person","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/10\/11\/disney-tests-online-retail-and-prototype-stores\/#Article_Person_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/10\/headshot.a.hatch_-150x150.jpg"},"name":"Amy Hatch","sameAs":["https:\/\/twitter.com\/amylynhatch","https:\/\/www.linkedin.com\/in\/amylhatch"],"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/amy\/"},"dateModified":"2021-07-30T15:08:56+00:00","datePublished":"2017-10-11T11:00:00+00:00","description":"Once upon a time, Disney could offer unique experiences only in-person. Today, no amount of magic can save a company that isn't omnichannel.","headline":"It's a small world after all: Disney revamping online and in-store retail to boost CX","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/10\/11\/disney-tests-online-retail-and-prototype-stores\/#Article_ImageObject","height":"630","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/10\/thumbnail-0358aa1b3aa37881642c8a0585b43309-1200x630.jpeg","width":"1200"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2017\/10\/11\/disney-tests-online-retail-and-prototype-stores\/","name":"It's a small world after all: Disney revamping online and in-store retail to boost CX","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","logo":{"@type":"ImageObject","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","width":"500"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"url":"https:\/\/www.the-future-of-commerce.com\/"},"url":"https:\/\/www.the-future-of-commerce.com\/2017\/10\/11\/disney-tests-online-retail-and-prototype-stores\/#Article"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2017","item":"https:\/\/www.the-future-of-commerce.com\/2017\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"10","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"11","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/10\/\/11\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"It’s a small world after all: Disney revamping online and in-store retail to boost CX","item":"https:\/\/www.the-future-of-commerce.com\/2017\/10\/11\/disney-tests-online-retail-and-prototype-stores\/#breadcrumbitem"}]}]