[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/18\/saks-ups-the-ante-with-its-project-evolution\/#Article","articleBody":"Saks Fifth Avenue is undergoing a transition that will take it to the next level, and that means the storied retailer is aiming for an omnichannel approach to a consumer who is less able to afford high-end goods. This transition is good for the retailer because it\u2019s good for the shopper.\nSaks CEO Stephen Sadove calls the initiative \u201cProject Evolution\u201d and it includes a new customer loyalty program with a lower entry threshold, a seamless online experience and the second season of the \u201cFashion Star\u201d TV show. Expanding the invitation and removing barriers to entry, means that Saks has more options.\nWhat could be considered by some a more staid, older brand is also looking at a younger demographic by partnering with emerging labels and designers.\nThe retailer is also no longer reporting sales in physicals and e-commerce sales separately. \u201cThere\u2019s so much integration between store and online sales that we can\u2019t report the numbers separately, they just don\u2019t make sense because we are moving inventory from one to another all the time,\u201d says Sadove.\nAs the Saks shopper evolves, along with the ways in Saks reports, the opportunities to identify benefits unfolds in infinite ways.\nRead the full story at Media Post.\nFast. Personalized. Shoppable. Make it, don\u2019t just dream it. Start HERE.","dateModified":"2022-01-01T03:04:13+00:00","datePublished":"2013-03-18T12:49:05+00:00","description":"Saks Fifth Avenue investing in omnichannel infrastructure","headline":"Saks ups the ante with its 'Project Evolution'","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/18\/saks-ups-the-ante-with-its-project-evolution\/#Article_ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2013\/03\/Saks-ups-the-ante-300x200.jpg"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/18\/saks-ups-the-ante-with-its-project-evolution\/","name":"Saks ups the ante with its 'Project Evolution'","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","logo":{"@type":"ImageObject","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","width":"500"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"url":"https:\/\/www.the-future-of-commerce.com\/"},"url":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/18\/saks-ups-the-ante-with-its-project-evolution\/#Article"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2013","item":"https:\/\/www.the-future-of-commerce.com\/2013\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"03","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"18","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/03\/\/18\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Saks ups the ante with its ‘Project Evolution’","item":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/18\/saks-ups-the-ante-with-its-project-evolution\/#breadcrumbitem"}]}]