[[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/01\/18\/trends-retail-commerce-2016\/#Article","articleBody":"The way we shop has changed enormously over the past 15 years, and trends in retail commerce aren\u2019t slowing down anytime soon.\nGlobally, we now spend vast amounts of money on internet retail sites (estimated to top$2 Trillionin 2016). E-Commerce has become part of our cultural fabric. Events like Black Friday in the U.S., Cyber Monday in Europe and Singles Day in China have become major social talking points and drive millions of people to spend like crazy on their phones, tablets and PCs.\nSearch engines like Google and Baidu have become the go-to place for people to start their shopping journeys.\nAnd the growing availability of same-day delivery means that shoppers can get near-instant gratification with just one click.\nNo doubt about it: the era of internet-enabled shopping has well and truly arrived. And with the benefit of hindsight, we can see that the real driving force behind this transformation was not so much the internet itself, but the ways in which internet technologies have been used by smart retailers to tap into one of the things that shoppers really crave: Convenience.\n \nHere we are now, entertain us: The future of shopping\n The future of shopping is entertainment. It's not enough to just have an online storefront. Brands have to do more. Consumers today are looking for novel, immersive, and entertaining shopping experiences. \nTrends in retail commerce: Convenience will reign, online and off (welcome, omnichannel)\nConvenient shopping (or c-commerce as I call it) is built on three foundations: the holy trinity of F-B-G (Find it, Buy it, Get it). And consumers who love convenience (i.e. most of us) and who just want to F-B-G as quickly and intuitively as possible have been well-rewarded in the digital commerce era.\n \nWhat is digital commerce | A guide to modern e-commerce\n Digital commerce encompasses all of the touchpoints and processes in the consumer journey.\u00a0This means that all of the tools, processes, and technologies used to create the online offer are critical to the overall definition. \nConsumer emotions and desires are the primary factors when it comes to driving trends in retail commerce:\nFinding things has been transformed by search engines, recommendation algorithms, and the opening-up of niche long-tail inventory to mass-availability. Shoppers now have an unparalleled assortment of products to browse, and increasingly sophisticated ways to find the stuff thats actually relevant to them. And if you can\u2019t find the thing you want, you can probably make it or customize with a configurator tool.\nBuying things remotely, and without physical cash, has now become perfectly normal thanks to advances in cyber-security and the proliferation of electronic payment options to suit all demographics. Buying something online can now be done safely, simply, and smoothly with one swipe of a touch screen.\nGetting things delivered quickly, reliably, and cost-effectively has been revolutionized by innovations in logistics and distribution technology. As shoppers we don\u2019t tend to notice this stuff (it happens out of site in dark, cavernous warehouses and loading-bays) but no one should doubt just how much smart web and data technologies have transformed the world of logistics and distribution.\nThe list of retailers hitting those F-B-G buttons, and who can count themselves as true creators of convenience would include:\nAmazon, whose overall convenience is currently unbeatable and who continue to innovate to keep themselves ahead of the pack\nDominos, with their world-(b)eating pizza configurator app and super-quick delivery service\nArgos (in the UK), who are successfully transforming from an old school catalogue player into an impressive m-commerce and click & collect market-leader\n \nGenerational payment methods: How Gen Z, millennials, and boomers compare\n How do Gen Zers, millennials, and boomers compare when it comes to generational payment methods? New data reveals intriguing insights that can help you provide smarter payment experiences. \nCX, entertainment, and personalization: Trends in retail commerce have the customer at the heart\nOf course, shopping isn\u2019t just about convenience. Like it or not, we live in a consumption-driven society (I shop therefore I am), where the act of browsing and buying is a keen source of pleasure and a leading leisure activity. Indeed, the increased amounts of convenience we now find on one side of our shopping lives has probably given us more time and space to enjoy the other side the pleasurable side of shopping.\n \nAmazon and convenience: Their hottest grocery item is your time\n Amazon and convenience go hand-in-hand, and consumers are flocking to the brands offering simplicity, relevance, and omnichannel. \nOver the last 15 years, some retailers have understood this better than others and have worked hard to up the entertainment-quotient of their shopping experience. And by entertainment, I don\u2019t just mean showbiz and razzmatazz. Look around, and you\u2019ll see that shoppers get their kicks in the strangest ways.\nIt might be hunting for 50%-off bargains with sharpened elbows in the end of season sale at a high street fashion chain, it might be savoring the elegant decor, snobbish staff, and exquisitely-arranged merchandise in a luxury department store.\nIt might be marveling at the low prices, no-frills service, and take-it-or-leave-it assortment at a discount supermarket, it might be simply marinating in the sheer breadth of choice in an out-of-town hypermarket (35 varieties of toilet paper, anyone?). It might be saving up coupons, or searching out discount codes, to shop both in-store and online.\n \nCustomer service trends: Explore the future of service\n Service is changing faster than ever. Learn the 2020 customer service trends that can help you keep up with customer expectations in the wake of social media, AI, and IoT. \nBasically, any shopping experience that has a unique, engaging core promise (be it cheap or expensive, commonplace or refined, rough or smooth), that\u2019s delivered with passion and focus in a way that keeps consumers coming back for more is a winner in the entertainment stakes.\nI call this E! commerce (the E! is for Entertainment\u2026)\nA list of E!-Commerce masters would include:\nIKEA, whether love them or hate them, you know exactly what you\u2019re in for when you visit one of their stores, and you\u2019ll most likely end up spending more than expected.\nZara, which combines high-end fashion with amazing bargains without ever seeming cheap, and who always has something new and interesting to look at.\nLIDL, the German discount supermarket taking the UK by storm, with pared-back and occasionally esoteric assortments, and incredible value for money.\nApple, with their pristine retail cathedrals, where the crowds flock to worship the shiny gadgets and commune with the blue-shirted geek-gods behind the Genius Bar. That\u2019s entertainment.\n \nFace the music: Apple privacy changes hit e-commerce marketing\n Apple privacy changes are right around the corner, and marketers who rely on Facebook ads are bracing for major impact. Here's what you need to know. \nWhich retailer are you?\nAs we turn the page for the new year, retailers of all types should be asking themselves: which retailer are we? Are we masters of entertainment, or experts at convenience? If you occupy one of those categories, that\u2019s good. And, if you fall into both, then great, your future is bright.\nBut if your business is neither not particularly convenient, nor particularly entertaining, then watch out. The coming years will not be kind to you unless you boost your E! and\/or your C levels.\nShopping. Love or loathe it, everyone does it. Are you ready, or falling behind? Find out HERE.","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/01\/18\/trends-retail-commerce-2016\/#Article_Person","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/01\/18\/trends-retail-commerce-2016\/#Article_Person_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/12\/Joe_Ballard_hybris_col_1-150x150.jpg"},"name":"Joseph Ballard","sameAs":["https:\/\/twitter.com\/jballard_tweets","https:\/\/www.linkedin.com\/in\/ballardjoe"],"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/joe-ballard\/"},"dateModified":"2021-12-06T17:35:33+00:00","datePublished":"2016-01-18T21:54:19+00:00","description":"Customer convenience, from an omnichannel experience, simple check out, and great post-sale service are driving trends in retail commerce.","headline":"Trends in retail: If e-commerce is the new normal, what's next?","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/01\/18\/trends-retail-commerce-2016\/#Article_ImageObject","height":"630","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/01\/trends-in-retail-commerce-1200x630.jpeg","width":"1200"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2016\/01\/18\/trends-retail-commerce-2016\/","name":"Trends in retail: If e-commerce is the new normal, what's next?","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and 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Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","url":"https:\/\/www.the-future-of-commerce.com\/","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","@id":"https:\/\/www.the-future-of-commerce.com\/"},{"@type":["Article"],"@id":"https:\/\/www.the-future-of-commerce.com\/2016\/01\/18\/trends-retail-commerce-2016\/#Article","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.the-future-of-commerce.com\/2016\/01\/18\/trends-retail-commerce-2016\/","publisher":[{"@id":"https:\/\/www.the-future-of-commerce.com\/"}],"author":[{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/01\/18\/trends-retail-commerce-2016\/#Article_author_Person","image":[{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/01\/18\/trends-retail-commerce-2016\/#Article_author_Person_image_ImageObject","url":"https:\/\/cdn-bijap.nitrocdn.com\/AuMaQmessFRMSicXmZsEecJFLEquAyoT\/assets\/static\/optimized\/rev-b3d386d\/wp-content\/uploads\/2014\/12\/Joe_Ballard_hybris_col_1-150x150.jpg"}],"sameAs":["https:\/\/twitter.com\/jballard_tweets","https:\/\/www.linkedin.com\/in\/ballardjoe\nhttps:\/\/twitter.com\/jballard_tweets"],"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/joe-ballard\/\nhttps:\/\/www.the-future-of-commerce.com\/contributor\/joe-ballard\/","name":"https:\/\/www.the-future-of-commerce.com\/contributor\/joe-ballard\/\nhttps:\/\/www.the-future-of-commerce.com\/contributor\/joe-ballard\/"}],"subjectOf":[{"@type":"FAQPage","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/01\/18\/trends-retail-commerce-2016\/#Article_subjectOf_FAQPage","mainEntity":[{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/01\/18\/trends-retail-commerce-2016\/#subjectOf_FAQPage_mainEntity0","name":"Trends in retail commerce: Convenience will reign, online and off (welcome, omnichannel)","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/01\/18\/trends-retail-commerce-2016\/#subjectOf_FAQPage_mainEntity0_acceptedAnswer_Answer","text":"Convenient shopping (or c-commerce as I call it) is built on three foundations: the holy trinity of F-B-G (Find it, Buy it, Get it). And consumers who love convenience (i.e. most of us) and who just want to F-B-G as quickly and intuitively as possible have been well-rewarded in the digital commerce<\/a> era.Consumer emotions and desires are the primary factors when it comes to driving trends in retail commerce:<\/strong>
  • Finding <\/strong>things has been transformed by search engines, recommendation algorithms, and the opening-up of niche long-tail inventory to mass-availability. Shoppers now have an unparalleled assortment of products to browse, and increasingly sophisticated ways to find the stuff thats actually relevant to them. And if you can\u2019t find the thing you want<\/a>, you can probably make it or customize with a configurator tool.<\/li>
  • Buying <\/strong>things remotely, and without physical cash, has now become perfectly normal thanks to advances in cyber-security and the proliferation of electronic payment options to suit all demographics. Buying something online can now be done safely, simply, and smoothly<\/a> with one swipe of a touch screen.<\/li>
  • Getting <\/strong>things delivered quickly, reliably, and cost-effectively has been revolutionized by innovations in logistics and distribution technology. As shoppers we don\u2019t tend to notice this stuff (it happens out of site in dark, cavernous warehouses and loading-bays) but no one should doubt just how much smart web and data technologies have transformed the world of logistics and distribution<\/a>.<\/li> The list of retailers hitting those F-B-G buttons, and who can count themselves as true creators of convenience would include:
  • Amazon<\/strong>, whose overall convenience is currently unbeatable and who continue to innovate to keep themselves ahead of the pack<\/li>
  • Dominos<\/a><\/strong>, with their world-(b)eating pizza configurator app and super-quick delivery service<\/li>
  • Argos <\/strong><\/a>(in the UK), who are successfully transforming<\/a> from an old school catalogue player into an impressive m-commerce and click & collect market-leader<\/li> "}]},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/01\/18\/trends-retail-commerce-2016\/#subjectOf_FAQPage_mainEntity1","name":"CX, entertainment, and personalization: Trends in retail commerce have the customer at the heart","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/01\/18\/trends-retail-commerce-2016\/#subjectOf_FAQPage_mainEntity1_acceptedAnswer_Answer","text":"Of course, shopping isn\u2019t just about convenience. Like it or not, we live in a consumption-driven society (I shop therefore I am<\/em>), where the act of browsing and buying is a keen source of pleasure and a leading leisure activity. Indeed, the increased amounts of convenience we now find on one side of our shopping lives has probably given us more time and space to enjoy the other side the pleasurable side of shopping.Over the last 15 years, some retailers have understood this better than others and have worked hard to up the entertainment-quotient<\/a> of their shopping experience. And by entertainment, I don\u2019t just mean showbiz and razzmatazz. Look around, and you\u2019ll see that shoppers get their kicks in the strangest ways.It might be hunting for 50%-off bargains with sharpened elbows in the end of season sale at a high street fashion chain, it might be savoring the elegant decor, snobbish staff, and exquisitely-arranged merchandise in a luxury department store.It might be marveling at the low prices, no-frills service, and take-it-or-leave-it assortment at a discount supermarket<\/a>, it might be simply marinating in the sheer breadth of choice in an out-of-town hypermarket (35 varieties of toilet paper, anyone?). It might be saving up coupons, or searching out discount codes, to shop both in-store and online.I call this E! commerce (the E! is for Entertainment\u2026)A list of E!-Commerce masters would include:
  • IKEA<\/strong>, whether love them or hate them, you know exactly what you\u2019re in for when you visit one of their stores, and you\u2019ll most likely end up spending more than expected.<\/li>
  • Zara<\/strong>, which combines high-end fashion with amazing bargains without ever seeming cheap, and who always has something new and interesting to look at.<\/li>
  • LIDL<\/strong>, the German discount supermarket taking the UK by storm, with pared-back and occasionally esoteric assortments, and incredible value for money.<\/li>
  • Apple<\/strong>, with their pristine retail cathedrals, where the crowds flock to worship the shiny gadgets and commune with the blue-shirted geek-gods behind the Genius Bar. That\u2019s entertainment.<\/li> "}]},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/01\/18\/trends-retail-commerce-2016\/#subjectOf_FAQPage_mainEntity2","name":"Which retailer are you?","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/01\/18\/trends-retail-commerce-2016\/#subjectOf_FAQPage_mainEntity2_acceptedAnswer_Answer","text":"As we turn the page for the new year<\/a>, retailers of all types should be asking themselves: which retailer are we? Are we masters of entertainment, or experts at convenience? If you occupy one of those categories, that\u2019s good. And, if you fall into both, then great, your future is bright.But if your business is neither not particularly convenient, nor particularly entertaining, then watch out. The coming years will not be kind to you unless you boost your E! and\/or your C levels."}]}]}],"image":[{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/01\/18\/trends-retail-commerce-2016\/#Article_image_ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/01\/trends-in-retail-commerce-1200x630.jpeg","width":"1200","height":"630"}],"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2016\/01\/18\/trends-retail-commerce-2016\/","articleBody":" The way we shop has changed enormously over the past 15 years, and trends in retail commerce aren\u2019t slowing down anytime soon. Globally, we now spend vast amounts of money on internet retail sites (estimated to top$2 Trillionin 2016). E-Commerce has become part of our cultural fabric. Events like Black Friday in the U.S., Cyber Monday in Europe and Singles Day in China have become major social talking points and drive millions of people to spend like crazy on their phones, tablets and PCs. Search engines like Google and Baidu have become the go-to place for people to start their shopping journeys. And the growing availability of same-day delivery means that shoppers can get near-instant gratification with just one click. No doubt about it: the era of internet-enabled shopping has well and truly arrived. And with the benefit of hindsight, we can see that the real driving force behind this transformation was not so much the internet itself, but the ways in which internet technologies have been used by smart retailers to tap into one of the things that shoppers really crave: Convenience. Here we are now, entertain us: The future of shopping The future of shopping is entertainment. It's not enough to just have an online storefront. Brands have to do more. Consumers today are looking for novel, immersive, and entertaining shopping experiences. Trends in retail commerce: Convenience will reign, online and off (welcome, omnichannel) Convenient shopping (or c-commerce as I call it) is built on three foundations: the holy trinity of F-B-G (Find it, Buy it, Get it). And consumers who love convenience (i.e. most of us) and who just want to F-B-G as quickly and intuitively as possible have been well-rewarded in the digital commerce era. What is digital commerce | A guide to modern e-commerce Digital commerce encompasses all of the touchpoints and processes in the consumer journey. This means that all of the tools, processes, and technologies used to create the online offer are critical to the overall definition. Consumer emotions and desires are the primary factors when it comes to driving trends in retail commerce: Finding things has been transformed by search engines, recommendation algorithms, and the opening-up of niche long-tail inventory to mass-availability. Shoppers now have an unparalleled assortment of products to browse, and increasingly sophisticated ways to find the stuff thats actually relevant to them. And if you can\u2019t find the thing you want, you can probably make it or customize with a configurator tool. Buying things remotely, and without physical cash, has now become perfectly normal thanks to advances in cyber-security and the proliferation of electronic payment options to suit all demographics. Buying something online can now be done safely, simply, and smoothly with one swipe of a touch screen. Getting things delivered quickly, reliably, and cost-effectively has been revolutionized by innovations in logistics and distribution technology. As shoppers we don\u2019t tend to notice this stuff (it happens out of site in dark, cavernous warehouses and loading-bays) but no one should doubt just how much smart web and data technologies have transformed the world of logistics and distribution. The list of retailers hitting those F-B-G buttons, and who can count themselves as true creators of convenience would include: Amazon, whose overall convenience is currently unbeatable and who continue to innovate to keep themselves ahead of the pack Dominos, with their world-(b)eating pizza configurator app and super-quick delivery service Argos (in the UK), who are successfully transforming from an old school catalogue player into an impressive m-commerce and click & collect market-leader Generational payment methods: How Gen Z, millennials, and boomers compare How do Gen Zers, millennials, and boomers compare when it comes to generational payment methods? New data reveals intriguing insights that can help you provide smarter payment experiences. CX, entertainment, and personalization: Trends in retail commerce have the customer at the heart Of course, shopping isn\u2019t just about convenience. Like it or not, we live in a consumption-driven society (I shop therefore I am), where the act of browsing and buying is a keen source of pleasure and a leading leisure activity. Indeed, the increased amounts of convenience we now find on one side of our shopping lives has probably given us more time and space to enjoy the other side the pleasurable side of shopping. Amazon and convenience: Their hottest grocery item is your time Amazon and convenience go hand-in-hand, and consumers are flocking to the brands offering simplicity, relevance, and omnichannel. Over the last 15 years, some retailers have understood this better than others and have worked hard to up the entertainment-quotient of their shopping experience. And by entertainment, I don\u2019t just mean showbiz and razzmatazz. Look around, and you\u2019ll see that shoppers get their kicks in the strangest ways. It might be hunting for 50%-off bargains with sharpened elbows in the end of season sale at a high street fashion chain, it might be savoring the elegant decor, snobbish staff, and exquisitely-arranged merchandise in a luxury department store. It might be marveling at the low prices, no-frills service, and take-it-or-leave-it assortment at a discount supermarket, it might be simply marinating in the sheer breadth of choice in an out-of-town hypermarket (35 varieties of toilet paper, anyone?). It might be saving up coupons, or searching out discount codes, to shop both in-store and online. Customer service trends: Explore the future of service Service is changing faster than ever. Learn the 2020 customer service trends that can help you keep up with customer expectations in the wake of social media, AI, and IoT. Basically, any shopping experience that has a unique, engaging core promise (be it cheap or expensive, commonplace or refined, rough or smooth), that\u2019s delivered with passion and focus in a way that keeps consumers coming back for more is a winner in the entertainment stakes. I call this E! commerce (the E! is for Entertainment\u2026) A list of E!-Commerce masters would include: IKEA, whether love them or hate them, you know exactly what you\u2019re in for when you visit one of their stores, and you\u2019ll most likely end up spending more than expected. Zara, which combines high-end fashion with amazing bargains without ever seeming cheap, and who always has something new and interesting to look at. LIDL, the German discount supermarket taking the UK by storm, with pared-back and occasionally esoteric assortments, and incredible value for money. Apple, with their pristine retail cathedrals, where the crowds flock to worship the shiny gadgets and commune with the blue-shirted geek-gods behind the Genius Bar. That\u2019s entertainment. Face the music: Apple privacy changes hit e-commerce marketing Apple privacy changes are right around the corner, and marketers who rely on Facebook ads are bracing for major impact. Here's what you need to know. Which retailer are you? As we turn the page for the new year, retailers of all types should be asking themselves: which retailer are we? Are we masters of entertainment, or experts at convenience? If you occupy one of those categories, that\u2019s good. And, if you fall into both, then great, your future is bright. But if your business is neither not particularly convenient, nor particularly entertaining, then watch out. The coming years will not be kind to you unless you boost your E! and\/or your C levels. Shopping. Love or loathe it, everyone does it. Are you ready, or falling behind? Find out HERE. 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