{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/content-marketing\/#CollectionPage","headline":"Content Marketing Category","description":"<p>Content marketing is a type of marketing involving the creation of blogs, videos, white papers, and other types of content to develop brand awareness and potentially sales. Rather than pitching products, content marketing is designed to reach target audiences by being highly relevant and valuable to their business.<\/p>\n<p>Bookmark this page to learn content marketing benefits and tips. Topics include:<\/p>\n<ol>\n<li>Why content is key to driving sales<\/li>\n<li>How content boosts customer loyalty<\/li>\n<li>User-generated content marketing on TikTok<\/li>\n<\/ol>\n","url":"https:\/\/www.the-future-of-commerce.com\/marketing\/content-marketing\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/20\/shoppable-instagram-dtc\/","headline":"Picture this: Shoppable Instagram boosts DTC engagement and sales","url":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/20\/shoppable-instagram-dtc\/","datePublished":"2022-07-20","dateModified":"2022-07-19","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/20\/shoppable-instagram-dtc\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/shubham-saxena\/#Person","name":"Shubham Saxena","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/shubham-saxena\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/844113dd804c9727afef7caf6e0193f5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/844113dd804c9727afef7caf6e0193f5?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Shoppable-instagram_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Shoppable-instagram_FTR.jpg","height":375,"width":1200},"keywords":["D2C","Digital Natives","Direct to Consumer","Instagram","Social Commerce"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/14\/personalized-email-with-context\/","headline":"Personalized email: Relevant messages get real results","url":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/14\/personalized-email-with-context\/","datePublished":"2022-07-14","dateModified":"2022-07-13","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/14\/personalized-email-with-context\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kirk-donlan\/#Person","name":"Kirk Donlan","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kirk-donlan\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0259425b4f685f703abae101d2172d75?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0259425b4f685f703abae101d2172d75?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/personalized-email_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/personalized-email_FTR.jpg","height":375,"width":1200},"keywords":["Content Marketing","Email","Email Marketing","Personalization"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/23\/consumer-behavior-2022\/","headline":"Adapting to adapting: Consumer behavior in 2022","url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/23\/consumer-behavior-2022\/","datePublished":"2022-05-23","dateModified":"2022-07-05","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/23\/consumer-behavior-2022\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jen-bailin\/#Person","name":"Jen Bailin","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jen-bailin\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ce718ba1c671c9ed1256feafd68d9198?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ce718ba1c671c9ed1256feafd68d9198?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/covid-customer-behavior-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/covid-customer-behavior-FTR.jpeg","height":375,"width":1200},"keywords":["Analytics","Brand Engagement","Business Data Analytics","Buying Behavior after COVID-19","Consumer Behavior","COVID-19 | Coronavirus","Customer Engagement","Employee Engagement","Employee Experience","Leadership","Netflix","Personalization","Predictive Analytics","Visual Content"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/16\/ugc-marketing-tiktok-examples\/","headline":"Click into the power of UGC marketing on TikTok","url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/16\/ugc-marketing-tiktok-examples\/","datePublished":"2022-05-16","dateModified":"2022-05-19","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/16\/ugc-marketing-tiktok-examples\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/#Person","name":"Emily Morrow","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/UGC-marketing-TikTok-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/UGC-marketing-TikTok-FTR.jpeg","height":375,"width":1200},"keywords":["Digital Marketing","Generation Z","Influencer Marketing","Retail Trends","Social Media"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/15\/influencer-marketing-trends\/","headline":"Influencer marketing: Trends supercharging engagement in 2022","url":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/15\/influencer-marketing-trends\/","datePublished":"2022-03-15","dateModified":"2022-07-18","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/15\/influencer-marketing-trends\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/#Person","name":"Amanda Magee","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d3d69f4ddce68f5d2823f63304be72f8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d3d69f4ddce68f5d2823f63304be72f8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/Influencer-2022_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/Influencer-2022_1200x375.jpg","height":375,"width":1200},"keywords":["Influencer Marketing","Social Commerce","Social Media","Video Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/01\/sustainable-websites\/","headline":"The digital butterfly effect: Sustainable websites and SEO","url":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/01\/sustainable-websites\/","datePublished":"2022-03-01","dateModified":"2022-03-01","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/01\/sustainable-websites\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/#Person","name":"Josh Maday","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bd7e8b81e77548806af83e58df7c2e59?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bd7e8b81e77548806af83e58df7c2e59?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/02\/sustainable-web-design-ftr.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/02\/sustainable-web-design-ftr.png","height":375,"width":1200},"keywords":["SEO","Sustainability","Website Design"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/03\/content-marketing-roi-revenue-growth-requires-content\/","headline":"No content? No sales: Revenue growth requires marketing, full stop","url":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/03\/content-marketing-roi-revenue-growth-requires-content\/","datePublished":"2022-02-03","dateModified":"2022-06-17","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/03\/content-marketing-roi-revenue-growth-requires-content\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/gretchen-nemechek\/#Person","name":"Gretchen Nemechek","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/gretchen-nemechek\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/40c873da91dc280c0d5bf30dbd948088?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/40c873da91dc280c0d5bf30dbd948088?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/02\/ROI-Marketing_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/02\/ROI-Marketing_1200x375.jpg","height":375,"width":1200},"keywords":["Content Marketing","Marketing ROI","Sales and Marketing","Sales Success"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/19\/modern-business-marketing\/","headline":"Modern business marketing: I need a hero!","url":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/19\/modern-business-marketing\/","datePublished":"2022-01-19","dateModified":"2022-01-24","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/19\/modern-business-marketing\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/nicholas-wood\/#Person","name":"Nicholas Wood","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/nicholas-wood\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d75fbff1d00646678038d3d3e17ca425?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d75fbff1d00646678038d3d3e17ca425?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/01\/CX-heroes_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/01\/CX-heroes_1200x375.jpg","height":375,"width":1200},"keywords":["Digital Marketing","Marketing","Video Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/23\/editors-picks-the-best-of-what-made-us-think-laugh-and-cry-in-2021\/","headline":"Editor&#8217;s picks: The best of what made us think, laugh, and cry in 2021","url":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/23\/editors-picks-the-best-of-what-made-us-think-laugh-and-cry-in-2021\/","datePublished":"2021-12-23","dateModified":"2022-01-04","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/23\/editors-picks-the-best-of-what-made-us-think-laugh-and-cry-in-2021\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/#Person","name":"Marcia Savage","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4f47e624eedc690ced9d0f8b84cf5149?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4f47e624eedc690ced9d0f8b84cf5149?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/12\/Editor-picks_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/12\/Editor-picks_1200x375.jpg","height":375,"width":1200},"keywords":["Corporate Life","E-commerce","Gender Equality","Purpose In Business","Thought Leadership"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/01\/first-party-data-collection-examples-benefits-and-best-practices\/","headline":"First-party data collection: Examples, benefits, and best practices","url":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/01\/first-party-data-collection-examples-benefits-and-best-practices\/","datePublished":"2021-11-01","dateModified":"2022-02-17","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/01\/first-party-data-collection-examples-benefits-and-best-practices\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/michael-becker\/#Person","name":"Michael Becker","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/michael-becker\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d90846e43dc9b9f35d343c7610efaee6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d90846e43dc9b9f35d343c7610efaee6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/10\/First-Party-Data_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/10\/First-Party-Data_1200x375.jpg","height":375,"width":1200},"keywords":["First Party Data Strategy","First-party Data"]}],"about":["Consent data management","Content Marketing","Customer Data","Customer Engagement","Customer Experience","Data Privacy: Laws, Consumer Expectations","Marketing","Marketing","Retail Trends, Data, News"]}