[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2014\/12\/03\/overcoming-organizational-challenges-and-embracing-failure\/#Article","articleBody":"Time and time again, I hear from B2B managers and executives that overcoming organizational challenges and long-held (and, to be fair, validated) attitudes about \u201cdoing things the way we\u2019ve always done them\u201d are among the biggest barriers when it comes to adopting e-commerce.\nCreating a culture of innovation and breaking down the silos that may prevent real, necessary progress is no easy feat, especially when the \u201cold ways\u201d are still working. However, at the recent Game Plan 2014 event in Chicago, we heard from experts like Dr. James Canton and\u00a0Erik\u00a0Brynjolfsson that change is coming whether your C-suite, IT department or marketing team knows it. And, those who don\u2019t adapt will go the way of the dinosaurs.\n\u201cManagers need to understand the nature and scope of these changes and that they are very disruptive,\u201d says Brynjolfsson. \u201cBusiness as usual is not going to work at with this rapid rate of digital and combinatorial change.\u201d\nWhen it comes to managing change, one of the key factors in a corporate culture is embracing the notion that innovation is not simply a matter of having a \u201ceureka moment,\u201d as we hear from author Steven Johnson in the video below.\nInstead, it is a slow adoption of an overall atmosphere in which failure is not to be feared, but, rather, rewarded.\nThat\u2019s right\u2014B2B brands need not only to embrace the concept of failure, they also need to see it as a necessary step on the journey to transformation. The word \u201cfailure\u201d in this case needs to be defined. We\u2019re not talking about huge, catastrophic failures in which companies are lost. Instead, consider a series of rapid, small failures and the adjustments that come directly from or following those failures as a series of success. Well-considered, incremental risks will pay off even if the immediate results are not what were originally hoped for.\nThe B2B e-commerce market is predicted to be as large as $6.7 billion by 2020. That is a lot of opportunity up for grabs. If you\u2019re hemmed in by organizational barriers, now is the time to start busting them down.\nStart-ups, mid-market, enterprise: Today, every B2B business needs e-commerce to grow. We can help. Learn more NOW.","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2014\/12\/03\/overcoming-organizational-challenges-and-embracing-failure\/#Article_Person","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2014\/12\/03\/overcoming-organizational-challenges-and-embracing-failure\/#Article_Person_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2014\/10\/headshot.a.hatch_-150x150.jpg"},"name":"Amy Hatch","sameAs":["https:\/\/twitter.com\/amylynhatch","https:\/\/www.linkedin.com\/in\/amylhatch"],"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/amy\/"},"dateModified":"2021-08-09T23:55:01+00:00","datePublished":"2014-12-03T17:55:32+00:00","headline":"Overcoming organizational challenges and embracing failure","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2014\/12\/03\/overcoming-organizational-challenges-and-embracing-failure\/#Article_ImageObject","height":"630","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2014\/12\/woman-with-head-in-hands-image-1200x630.jpg","width":"1200"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2014\/12\/03\/overcoming-organizational-challenges-and-embracing-failure\/","name":"Overcoming organizational challenges and embracing failure","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","logo":{"@type":"ImageObject","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","width":"500"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"url":"https:\/\/www.the-future-of-commerce.com\/"},"url":"https:\/\/www.the-future-of-commerce.com\/2014\/12\/03\/overcoming-organizational-challenges-and-embracing-failure\/#Article"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2014","item":"https:\/\/www.the-future-of-commerce.com\/2014\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"12","item":"https:\/\/www.the-future-of-commerce.com\/2014\/\/12\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"03","item":"https:\/\/www.the-future-of-commerce.com\/2014\/\/12\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Overcoming organizational challenges and embracing failure","item":"https:\/\/www.the-future-of-commerce.com\/2014\/12\/03\/overcoming-organizational-challenges-and-embracing-failure\/#breadcrumbitem"}]}]