[{"@context":"http:\/\/schema.org","@type":"BlogPosting","name":"What is customer identity and access management? Why does it matter?","headline":"What is customer identity and access management? Why does it matter?","description":"Customer identity and access management is becoming a must-have for brands in the digital era. Get up to speed on this emerging technology.","datePublished":"2020-10-08T14:53:00Z","about":"http:\/\/www.wikidata.org\/entity\/Q55608710","dateModified":"2021-05-04T15:20:00Z","image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/10\/customer-identity-and-access-management-1200x630.png","height":"630","width":"1200","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/10\/customer-identity-and-access-management-1200x630.png"},"author":{"@type":"Person","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/","name":"Ratul Shah","sameAs":["https:\/\/twitter.com\/Ratul","https:\/\/www.linkedin.com\/in\/ratulshah\/"],"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/02\/what-is-a-cdp\/#Person"},"publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","width":"500","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1"},"url":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","name":"The Future of Customer Engagement and Experience","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"@id":"https:\/\/www.the-future-of-commerce.com\/"},"hasPart":{"@type":"FAQPage","url":"https:\/\/www.the-future-of-commerce.com\/2020\/10\/08\/what-is-customer-identity-and-access-management\/","name":"What is customer identity and access management? Why does it matter?","dateCreated":"2020-10-08","description":"Customer identity and access management is becoming a must-have for brands in the digital era. Get up to speed on this emerging technology. ","mainEntity":[{"@type":"Question","name":"Customer identity and access management: 3 core functions","acceptedAnswer":{"@type":"Answer","name":"Customer identity and access management: 3 core functions","url":"https:\/\/www.the-future-of-commerce.com\/2020\/10\/08\/what-is-customer-identity-and-access-management\/","text":"<p>Customer identity and access management software creates a single cloud platform that enables brands to do three things:<\/p> <ol> <li>Capture and manage customer identities to remove friction at registration and log-in<\/li> <li>Build robust customer profiles based on first-party, permission-based data<\/li> <li>Orchestrate and govern customer profiles in near real-time to other customer engagement solutions to deliver personalized experiences<\/li> <\/ol>","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/10\/08\/what-is-customer-identity-and-access-management\/#Answer1"},"url":"https:\/\/www.the-future-of-commerce.com\/2020\/10\/08\/what-is-customer-identity-and-access-management\/","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/10\/08\/what-is-customer-identity-and-access-management\/#Question1"},{"@type":"Question","name":"Customer identity and access management benefits","acceptedAnswer":{"@type":"Answer","name":"Customer identity and access management benefits","text":"<p>Customer identity and access management provides brands with three core benefits.<\/p> <ul> <li>Seamless experiences<\/li> <li>Building customer trust<\/li> <li>Customer insights<\/li> <\/ul>","url":"https:\/\/www.the-future-of-commerce.com\/2020\/10\/08\/what-is-customer-identity-and-access-management\/","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/10\/08\/what-is-customer-identity-and-access-management\/#Answer2"},"url":"https:\/\/www.the-future-of-commerce.com\/2020\/10\/08\/what-is-customer-identity-and-access-management\/","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/10\/08\/what-is-customer-identity-and-access-management\/#Question2"},{"@type":"Question","name":"Know who your customers are and how they want to be treated","acceptedAnswer":{"@type":"Answer","name":"Know who your customers are and how they want to be treated","text":"Consumers around the globe are making buying decisions based on their digital experience. With customer identity and access management, brands can provide a seamless, trusted digital experience that has customers coming back for more.","url":"https:\/\/www.the-future-of-commerce.com\/2020\/10\/08\/what-is-customer-identity-and-access-management\/","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/10\/08\/what-is-customer-identity-and-access-management\/#Answer3"},"url":"https:\/\/www.the-future-of-commerce.com\/2020\/10\/08\/what-is-customer-identity-and-access-management\/","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/10\/08\/what-is-customer-identity-and-access-management\/#Question3"}],"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/10\/08\/what-is-customer-identity-and-access-management\/#FAQPage"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/10\/08\/what-is-customer-identity-and-access-management\/"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2020","item":"https:\/\/www.the-future-of-commerce.com\/2020\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"10","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"08","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/10\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"What is customer identity and access management? Why does it matter?","item":"https:\/\/www.the-future-of-commerce.com\/2020\/10\/08\/what-is-customer-identity-and-access-management\/#breadcrumbitem"}]}]