[{"@context":"http:\/\/schema.org","@type":"BlogPosting","name":"What is CPRA? California Privacy Rights Act: Basics and Overview","headline":"What is CPRA? California Privacy Rights Act: Basics and Overview","description":"You may need CPRA explained. CPRA enforces a privacy-first web. Investing now pleases customer and saves you from fines in the future.","dateModified":"2021-06-28T22:07:00Z","datePublished":"2021-05-27T05:10:00Z","about":"http:\/\/www.wikidata.org\/entity\/Q60754243","author":{"@type":"Person","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/","name":"Tracey Wallace","sameAs":"https:\/\/twitter.com\/TraceWall","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/#Person"},"hasPart":{"@type":"FAQPage","name":"What is CPRA?","mainEntity":[{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"The purpose of CPRA is to redefine and expand the California Consumer Privacy Act (CCPA) in order to strengthen the rights of residents of California. It provides consumers greater opportunity to opt-out and requires deliberate data privacy management from businesses. With so much on the line, you may be left wondering what has changed and what it means for your business. You aren\u2019t alone. While fine potential has increased 3x, your business has until January 1, 2023, as ramp-up time for compliance. Here\u2019s what companies need to know about CPRA. ","name":"What is CPRA? Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/27\/what-is-cpra-california-privacy-rights-act-basics-overview\/#Answer"},"name":"What is CPRA?","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/27\/what-is-cpra-california-privacy-rights-act-basics-overview\/#Question"},{"@type":"Question","name":"California Privacy Rights Act: What your business needs to know ","acceptedAnswer":{"@type":"Answer","name":"California Privacy Rights Act: What your business needs to know  Answer","text":"The CCPA was already the United State\u2019s most robust consumer-focused privacy law. The CPRA takes everything a step further \u2013 and makes it more challenging for any future leniency unless the entire policy is revoked.   In other words, you want to get your business in CPRA shape. There is no turning the clock back on this privacy policy. Instead, it\u2019s likely more states will begin to adopt similar policies. ","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/27\/what-is-cpra-california-privacy-rights-act-basics-overview\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/27\/what-is-cpra-california-privacy-rights-act-basics-overview\/#Question1"},{"@type":"Question","name":"When do you need to comply with CPRA?","acceptedAnswer":{"@type":"Answer","text":"Most of the California Privacy Rights Act of 2020 provisions will not take effect until January 2, 2023. However, personal information collected on or after January 1, 2022, will be part of the expansion of the \u201cRight to Know\u201d section.   Your business will be required to allow consumers the \u201cRight to Know\u201d what data you\u2019ve collected on them and how it is being used back to any information you collected beginning on January 1, 2022. ","name":"When do you need to comply with CPRA? Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/27\/what-is-cpra-california-privacy-rights-act-basics-overview\/#Answer2"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/27\/what-is-cpra-california-privacy-rights-act-basics-overview\/#Question2"},{"@type":"Question","name":"Who needs to comply with CPRA?","acceptedAnswer":{"@type":"Answer","text":"Not everyone, and in fact, this is one of the areas in which the CPRA is actually more lenient than the original CCPA.   In the CCPA, businesses with a total number of consumers 50,000 or higher needed to comply. In the CPRA, that number is doubled. CPRA applies only to businesses with consumers greater than 100,000.   If you are a company with more than 100,000 customers, the CPRA will apply to you if you generate at least 50% of annual revenue from selling or sharing consumer personal information (PI). This is another update in the CPRA in comparison to the CCPA. In the CCPA, only the selling of consumer personal information was covered. In the CPRA, that has been expanded to \u201csharing,\u201d meaning with third parties. ","name":"Who needs to comply with CPRA? Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/27\/what-is-cpra-california-privacy-rights-act-basics-overview\/#Answer3"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/27\/what-is-cpra-california-privacy-rights-act-basics-overview\/#Question3"},{"@type":"Question","name":"What new regulations does the CPRA introduce?","acceptedAnswer":{"@type":"Answer","text":"A lot of the CPRA is a modification of the CCPA, but one area of introduction is around \u201csensitive personal information.\u201d This will now be a new regulated dataset in the state of California. Sensitive personal information includes:  Government identifiers: Examples include Social Security numbers and driver\u2019s licenses Financial account and login information: Examples include credit or debit card number together with login credentials Precise geolocation Race, ethnicity, religious or philosophical beliefs, or union membership Content of nonpublic communications: Examples include mail, email and text message Genetic data, biometric or health information Sex life or sexual orientation information. Organizations collecting, selling or sharing this information will be required to disclose that they are doing so, and allow consumers to opt-in and opt-out. ","name":"What new regulations does the CPRA introduce? Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/27\/what-is-cpra-california-privacy-rights-act-basics-overview\/#Answer4"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/27\/what-is-cpra-california-privacy-rights-act-basics-overview\/#Question4"},{"@type":"Question","name":"What does CPRA mean for your data privacy program? ","acceptedAnswer":{"@type":"Answer","name":"What does CPRA mean for your data privacy program? Answer","text":"If you\u2019re a business with more than 100,000 customers or with data on more than 100,000 consumers, and you use that data for marketing or advertising, or to generate revenue for your business, then CPRA means several things for your data privacy program. ","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/27\/what-is-cpra-california-privacy-rights-act-basics-overview\/#Answer5"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/27\/what-is-cpra-california-privacy-rights-act-basics-overview\/#Question5"}],"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/27\/what-is-cpra-california-privacy-rights-act-basics-overview\/#FAQPage1"},"image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/05\/CaliforniaPrivacy_1200x375-1200x630.jpg","height":"630","width":"1200","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/05\/CaliforniaPrivacy_1200x375-1200x630.jpg"},"publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","width":"500","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1"},"url":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","name":"The Future of Customer Engagement and Experience","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"@id":"https:\/\/www.the-future-of-commerce.com\/"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/27\/what-is-cpra-california-privacy-rights-act-basics-overview\/"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"05","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"27","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/05\/\/27\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"What is CPRA? 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