[[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/03\/30\/infographic-conversational-commerce\/#Article","articleBody":"Digital assistants have thrust conversational commerce into the spotlight as retailers and brands seek to take advantage of voice-driven shopping via the likes of Amazon Alexa, Siri, and Google Assistant.\n\u201cConversational commerce has the potential to reshape the customer experience for every brand in the world,\u201d states Jack Dyson. If brands and retailers haven\u2019t already devised a strategy for voice-driven conversational commerce, they\u2019d be remiss to wait any longer.\nInfographic: Conversational commerce explained in four stages\nAs marketing experts and retailers know, today the key to engaging and retaining customers is offering a personalized customer experience. Voice assistants allow brands to become integrated in the personal spaces of consumers, including their homes, vehicles, and businesses.\nOnce they become a trusted member of the household, retailers can respond immediately when consumers indicate that they need a particular item. As digital assistants become more and more commonplace, so does the opportunity to engage consumers in meaningful ways via relevant offers and content.\n\u201cWhen Siri was first released a few years ago, it seemed that her main function was to have people shout unspeakable sentences to her to test her array of smarty, generic retorts. Now that voice and\u00a0conversational commerce\u00a0are getting a foothold in our everyday lives, the time has come to move on from voice assistants with a mono-cultural background expressed with all-purpose phrases. The way we relate to shopkeepers and salespeople may greatly vary based on geography and culture,\u201d pointed out Erica Vialardi.\nSyncing tailored customer experiences with e-commerce and retail messaging allows your customers to engage with your brand whenever they\u2019d like. Conversational commerce is the voice of the future, and the future is now.\nCreate online shopping experiences that keep customers coming back for more. Learn more HERE.","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/03\/30\/infographic-conversational-commerce\/#Article_Person","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/03\/30\/infographic-conversational-commerce\/#Article_Person_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/01\/JennVandeZande_Profile_Pic_2018-1-150x150.jpg"},"name":"Jenn Vande Zande","sameAs":["https:\/\/twitter.com\/jennvzande","https:\/\/www.linkedin.com\/in\/jennvandezande"],"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/"},"dateModified":"2021-06-04T16:01:07+00:00","datePublished":"2018-03-30T10:00:00+00:00","description":"Voice-driven shopping via digital assistant is booming, offering brands unparalleled opportunities. Infographic: Conversational commerce in four stages.","headline":"Infographic: Conversational commerce explained","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/03\/30\/infographic-conversational-commerce\/#Article_ImageObject","height":"630","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/03\/thumbnail-f269d29b85114f64c08b32555936e117-1200x630.jpeg","width":"1200"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2018\/03\/30\/infographic-conversational-commerce\/","name":"Infographic: Conversational commerce explained","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","logo":{"@type":"ImageObject","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","width":"500"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"url":"https:\/\/www.the-future-of-commerce.com\/"},"url":"https:\/\/www.the-future-of-commerce.com\/2018\/03\/30\/infographic-conversational-commerce\/#Article"},{"@type":["Article"],"@id":"https:\/\/www.the-future-of-commerce.com\/2018\/03\/30\/infographic-conversational-commerce\/#Article","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.the-future-of-commerce.com\/2018\/03\/30\/infographic-conversational-commerce\/","publisher":[{"@id":"https:\/\/www.the-future-of-commerce.com\/"}],"author":[{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/03\/30\/infographic-conversational-commerce\/#Article_author_Person","image":[{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/03\/30\/infographic-conversational-commerce\/#Article_author_Person_image_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/01\/JennVandeZande_Profile_Pic_2018-1-150x150.jpg"}],"sameAs":["https:\/\/twitter.com\/jennvzande","https:\/\/www.linkedin.com\/in\/jennvandezande\nhttps:\/\/twitter.com\/jennvzande"],"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","name":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/"}],"subjectOf":[{"@type":"FAQPage","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/03\/30\/infographic-conversational-commerce\/#Article_subjectOf_FAQPage","mainEntity":[{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/03\/30\/infographic-conversational-commerce\/#subjectOf_FAQPage_mainEntity0","name":"Infographic: Conversational commerce explained in four stages","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/03\/30\/infographic-conversational-commerce\/#subjectOf_FAQPage_mainEntity0_acceptedAnswer_Answer","text":"\"conversational<\/a>As marketing experts and retailers know, today the key to engaging and retaining customers is offering a personalized customer experience. Voice assistants allow brands to become integrated in the personal spaces of consumers, including their homes, vehicles, and businesses.Once they become a trusted member of the household, retailers can respond immediately when consumers indicate that they need a particular item. As digital assistants become more and more commonplace, so does the opportunity to engage consumers in meaningful ways via relevant offers and content.\u201cWhen Siri was first released a few years ago, it seemed that her main function was to have people shout unspeakable sentences to her to test her array of smarty, generic retorts. Now that voice and conversational commerce are getting a foothold in our everyday lives, the time has come to move on from voice assistants with a mono-cultural background expressed with all-purpose phrases. The way we relate to shopkeepers and salespeople<\/a> may greatly vary based on geography and culture,\u201d pointed out Erica Vialardi.Syncing tailored customer experiences with e-commerce and retail messaging allows your customers to engage with your brand whenever they\u2019d like. Conversational commerce is the voice of the future, and the future is now."}]}]}],"image":[{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/03\/30\/infographic-conversational-commerce\/#Article_image_ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/03\/thumbnail-f269d29b85114f64c08b32555936e117-1200x630.jpeg","width":"1200","height":"630"}],"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2018\/03\/30\/infographic-conversational-commerce\/","articleBody":"\n Digital assistants have thrust conversational commerce into the spotlight as retailers and brands seek to take advantage of voice-driven shopping via the likes of Amazon Alexa, Siri, and Google Assistant.\n\u201cConversational commerce has the potential to reshape the customer experience for every brand in the world,\u201d states Jack Dyson. If brands and retailers haven\u2019t already devised a strategy for voice-driven conversational commerce, they\u2019d be remiss to wait any longer.\nInfographic: Conversational commerce explained in four stages\n\nAs marketing experts and retailers know, today the key to engaging and retaining customers is offering a personalized customer experience. Voice assistants allow brands to become integrated in the personal spaces of consumers, including their homes, vehicles, and businesses.\nOnce they become a trusted member of the household, retailers can respond immediately when consumers indicate that they need a particular item. As digital assistants become more and more commonplace, so does the opportunity to engage consumers in meaningful ways via relevant offers and content.\n\u201cWhen Siri was first released a few years ago, it seemed that her main function was to have people shout unspeakable sentences to her to test her array of smarty, generic retorts. Now that voice and\u00a0conversational commerce\u00a0are getting a foothold in our everyday lives, the time has come to move on from voice assistants with a mono-cultural background expressed with all-purpose phrases. The way we relate to shopkeepers and salespeople may greatly vary based on geography and culture,\u201d pointed out Erica Vialardi.\nSyncing tailored customer experiences with e-commerce and retail messaging allows your customers to engage with your brand whenever they\u2019d like. Conversational commerce is the voice of the future, and the future is now.\n Create online shopping experiences that keep customers coming back for more. Learn more HERE.\n\n\n\n\t\n ","name":"Infographic: Conversational commerce explained","dateModified":"2021-06-04T16:01:07+00:00","datePublished":"2018-03-30T10:00:00+00:00","headline":"Infographic: Conversational commerce explained","description":"Voice-driven shopping via digital assistant is booming, offering brands unparalleled opportunities. 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