[{"@context":"http:\/\/schema.org","@type":"BlogPosting","dateModified":"2020-07-08","datePublished":"2020-07-08","name":"CIAM: What is customer identity and access management?","headline":"CIAM: What is customer identity and access management?","description":"What is Customer Identity and Access Management (CIAM)? 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We've got the answers in this primer on CIAM.","mainEntity":[{"@type":"Question","name":"CIAM: What is customer identity and access management?","acceptedAnswer":{"@type":"Answer","text":"Customer identity and access management (CIAM) is the key for brands to provide a unified customer login experience while reducing the risk of a data breach. CIAM systems work with a brand\u2019s front-end architecture and tech stack (website, checkout, etc.) to collect customer information from a variety of sources and store it in a centralized location. ","url":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/","name":"CIAM: What is customer identity and access management?","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/#Answer1"},"url":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/#Question1"},{"@type":"Question","name":"CIAM vs. IAM","acceptedAnswer":{"@type":"Answer","name":"CIAM vs. IAM","url":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/","text":"Identity and access management (IAM) handles authentication and access within an organization. For example, IAM is used when employees join, leave or change roles within a company and need updates to their user account privileges and access. ","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/#Answer2"},"url":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/#Question2"},{"@type":"Question","name":"The benefits of CIAM","acceptedAnswer":{"@type":"Answer","url":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/","text":"CIAM gives customers the power of preference management. Customers can easily login, see what data has been collected, and edit and manage which nurture streams they are a part of, update their data (new emails perhaps, a new phone number or address, etc.), and control their own experience with your organization. ","name":"The benefits of CIAM","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/#Answer3"},"url":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/#Question3"},{"@type":"Question","name":"Data protection is a business requirement","url":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/","acceptedAnswer":{"@type":"Answer","url":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/","name":"Data protection is a business requirement","text":"CIAM gives customers the power of preference management. 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