[{"@context":"http:\/\/schema.org","@type":"BlogPosting","name":"What is brand experience management? Definition, meaning, insights","headline":"What is brand experience management? Definition, meaning, insights","description":"What does brand experience management mean? What's the difference compared to brand management? What tools help and how can you measure it? Find out here.","about":["http:\/\/www.wikidata.org\/entity\/Q39809","http:\/\/www.wikidata.org\/entity\/Q5196451"],"url":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/05\/brand-experience-management-definition\/","datePublished":"2021-08-05T00:00:00Z","dateModified":"2021-08-04T00:00:00Z","hasPart":{"@type":"FAQPage","name":"What is brand experience management? Definition, meaning, insights","mainEntity":[{"@type":"Question","name":"Brand experience management vs. brand management","acceptedAnswer":{"@type":"Answer","text":"

For many organizations, facing these challenges means prioritizing brand management and brand experience management<\/a>. What\u2019s the difference?<\/p>

Brand management focuses on managing your brand identity and working to improve your audience\u2019s perception of your brand to build awareness, equity, and loyalty.<\/p>","name":"Brand experience management vs. brand management Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/05\/brand-experience-management-definition\/#Answer"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/05\/brand-experience-management-definition\/#Question"},{"@type":"Question","name":"How to measure brand experience?","acceptedAnswer":{"@type":"Answer","name":"How to measure brand experience? Answer","text":"

World-class brands use similar tools to grow and embed themselves into the culture. For a modern brand to have insight, a mission, authenticity, visibility and consistency, it needs to manage and measure brand experience with digital tools.<\/p>

These brands have access to insights that are actionable and engrained throughout the organization. They\u2019re empowered to deliver experiences that resonate with both customers and employees. They build their reputation with on-target messaging and delivering on every brand promise at every touchpoint.<\/p>

Leading brands also have the knowledge to build emotional connections, understand market conditions and competitors, and know how they stack up at every stage in the brand funnel<\/a>. They can predict how marketing will impact their brand and respond quickly to new opportunities by activating the entire organization on the fly.<\/p>","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/05\/brand-experience-management-definition\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/05\/brand-experience-management-definition\/#Question1"},{"@type":"Question","name":"What tools measure brand experience?","acceptedAnswer":{"@type":"Answer","name":"What tools measure brand experience? Answer","text":"

A holistic brand experience program can bring together all of the tools and intelligence needed to measure brand identity and the experiences it inspires. These include tools that enable the following:<\/p>