[[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/#Article","articleBody":"Last October, SAP announced the release of the SAP Customer Data Platform, an enterprise solution for managing customer data and delivering personalized customer experiences.\nAs people discover the benefits of CDPs, they have been gaining popularity. Over the past several years, with the proliferation of data bringing unprecedented opportunities for businesses the concept of CDPs are alluring \u2026 if only they can find a way to leverage it at scale.\nSo what is the SAP Customer Data Platform, and what makes it different?\nMind the experience gap: The challenges of personalization\nAs access to all sorts of data exploded in the age of digital transformation, companies recognized the value of that data and started collecting it. But different departments, responsible for different parts of the customer journey, collected and stored different data. Sales teams logged customer data in their CRM systems. Customer service teams kept track of service interactions. Account data, privacy data, and transactional data would be stored in separate systems altogether.\u00a0Everyone was working hard, but the mix was still not quite right.\nAs companies sought out 360-degree customer profiles to elevate their CX, engineers were tasked with connecting these disparate systems and somehow making sense of the data with custom integrations.\nCDPs seek to address the gap in that experience\u2014serving as the hub for all customer data, a single access point that talks to those systems, and translating that data into actionable insights.\n \nBetter marketing intelligence, better decisions\n Today, there's so much data that it can be overwhelming. How do you get the insights you need to help your business succeed? \n3 Pillars of the SAP Customer Data Platform\nThe SAP Customer Data Platform was purpose-built around three core pillars:\u00a0\n \u00a0UNIFY FRAGMENTED DATA The SAP Customer Data Platform collects data from all interactions, engagements, transactions, and systems and brings it together to build rich customer profiles. It promises to leave no stone unturned, designed to take in massive amounts of data, whether first, second or third party, structured or unstructured, known or anonymous. And that includes back-office, operational data. This not only gives you deeper insight into each customer but CDP also makes it easier to see behavioral patterns and tap into new opportunities. \n RESPECT YOUR CUSTOMER\u2019S PRIVACY Trust is at the heart of any good customer experience. Customers are happy to share their data in exchange for personalized interactions but break their trust and they won\u2019t think twice before breaking ties with you. SAP\u2019s CDP is built on a foundation of data privacy and data governance, designed to reduce compliance risk and make it easier to honor your customers\u2019 privacy preferences at every touchpoint. \n ACTIVATE HYPER-PERSONALIZATION Personalization is more than just addressing someone by name. It\u2019s taking the time to understand who they are, and where they\u2019re coming from. It\u2019s all about context and intent. This approach to CX has reciprocity and, by leading with transparency about consent, customers trust you more as you get to know them. SAP Customer Data Platform seeks to uncover that context across the entire customer journey \u2013 not just through marketing engagements but in sales, commerce, and service interactions too. It offers two unique views of the customer: one designed for operational systems like CRM and ERP, and one designed for marketing and advertising engagements. This allows you to personalize every time interaction, and make the cross-channel experience consistent and seamless. \n \nPrivacy, please! 3 ways to protect your personal data\n Heard of \"Off-Facebook Activity\" settings? Learn how companies are tracking your data, and how to protect your personal data. \nBuilt for the enterprise\nSAP\u2019s expertise in back-office data management and enterprise experience is embedded in its CDP solution. It is designed to elevate the entire customer experience by making sense of the massive amounts of data collected by large organizations and making it work for the business.\nThis goes beyond personalized marketing campaigns. It brings high-quality data and real-time insights into every part of the business, unlocking responsiveness, innovation, and effective communication at every level.\u00a0\nCustomers first. Engagement, loyalty, and long-term trust follows. Watch our interactive CDP demo\ud83d\udc40","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/#Article_Person","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/#Article_Person_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/09\/Ratul_Tie-150x150.jpg"},"name":"Ratul Shah","sameAs":["https:\/\/twitter.com\/Ratul","https:\/\/www.linkedin.com\/in\/ratulshah\/"],"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/"},"dateModified":"2021-09-24T19:09:42+00:00","datePublished":"2021-03-18T10:01:03+00:00","description":"The SAP Customer Data Platform is purpose-built around 3 core pillars:\u00a0unifying data, respecting privacy, & personalization. CX connectivity.","headline":"SAP Customer Data Platform: Discover the benefits of CDP","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/#Article_ImageObject","height":"630","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/03\/FCEE0012_SAPCDP_HB-1200x630.jpg","width":"1200"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/","name":"SAP Customer Data Platform: Discover the benefits of CDP","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","logo":{"@type":"ImageObject","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","width":"500"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"url":"https:\/\/www.the-future-of-commerce.com\/"},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/#Article"},{"@type":["Article"],"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/#Article","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/","publisher":[{"@id":"https:\/\/www.the-future-of-commerce.com\/"}],"author":[{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/#Article_author_Person","image":[{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/#Article_author_Person_image_ImageObject","url":"data:image\/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMTUwIDE1MCIgd2lkdGg9IjE1MCIgaGVpZ2h0PSIxNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+"}],"sameAs":["https:\/\/twitter.com\/Ratul","https:\/\/www.linkedin.com\/in\/ratulshah\/\nhttps:\/\/twitter.com\/Ratul"],"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/\nhttps:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/","name":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/\nhttps:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/"}],"subjectOf":[{"@type":"FAQPage","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/#Article_subjectOf_FAQPage","mainEntity":[{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/#subjectOf_FAQPage_mainEntity0","name":"Mind the experience gap: The challenges of personalization","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/#subjectOf_FAQPage_mainEntity0_acceptedAnswer_Answer","text":"As access to all sorts of data exploded in the age of digital transformation, companies recognized the value of that data and started collecting it. But different departments, responsible for different parts of the customer journey, collected and stored different data<\/a>. Sales teams logged customer data in their CRM systems. Customer service teams kept track of service interactions. Account data, privacy data, and transactional data would be stored in separate systems altogether. Everyone was working hard, but the mix was still not quite right.<\/span>As companies sought out 360-degree customer profiles to elevate their CX, engineers were tasked with connecting these disparate systems and somehow making sense of the data with custom integrations.CDPs seek to address the gap<\/a> in that experience\u2014serving as the hub for all customer data, a single access point that talks to those systems, and translating that data into actionable insights."}]},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/#subjectOf_FAQPage_mainEntity1","name":"3 Pillars of the SAP Customer Data Platform","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/#subjectOf_FAQPage_mainEntity1_acceptedAnswer_Answer","text":"The SAP Customer Data Platform was purpose-built around three core pillars: <\/span>

  •  UNIFY FRAGMENTED DATA<\/h3>

    The SAP Customer Data Platform collects data from all interactions, engagements, transactions, and systems and brings it together to build rich customer profiles. It promises to leave no stone unturned<\/a>, designed to take in massive amounts of data, whether first, second or third party, structured or unstructured, known or anonymous. And that includes back-office, operational data.<\/p>

    This not only gives you deeper insight into each customer but CDP also makes it easier to see behavioral patterns<\/a> and tap into new opportunities.<\/p> <\/li>

  • RESPECT YOUR CUSTOMER\u2019S PRIVACY<\/h3>

    Trust is at the heart of any good customer experience. Customers are happy to share their data in exchange for personalized interactions but break their trust and they won\u2019t think twice before breaking ties with you.<\/p>

    SAP\u2019s CDP is built on a foundation of data privacy and data governance, designed to reduce compliance risk<\/a> and make it easier to honor your customers\u2019 privacy preferences at every touchpoint.<\/p> <\/li>

  • ACTIVATE HYPER-PERSONALIZATION<\/h3>

    Personalization is more than just addressing someone by name. It\u2019s taking the time to understand who they are, and where they\u2019re coming from. It\u2019s all about context and intent. This approach to CX has reciprocity and, by leading with transparency about consent, customers trust you more as you get to know them.<\/p>

    SAP Customer Data Platform seeks to uncover that context across the entire customer journey \u2013 not just through marketing engagements but in sales, commerce, and service interactions too. It offers two unique views of the customer: one designed for operational systems like CRM and ERP, and one designed for marketing and advertising engagements. This allows you to personalize every time<\/i> interaction, and make the cross-channel experience consistent and seamless.<\/p> <\/li> "}]},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/#subjectOf_FAQPage_mainEntity2","name":"Built for the enterprise","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/#subjectOf_FAQPage_mainEntity2_acceptedAnswer_Answer","text":"SAP\u2019s expertise in back-office data management and enterprise experience is embedded in its CDP solution. It is designed to elevate the entire customer experience by making sense of the massive amounts of data collected by large organizations and making it work for the business.This goes beyond personalized marketing campaigns. It brings high-quality data and real-time insights into every part of the business, unlocking responsiveness, innovation, and effective communication at every level. <\/span>"}]}]}],"image":[{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/#Article_image_ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/03\/FCEE0012_SAPCDP_HB-1200x630.jpg","width":"1200","height":"630"}],"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/","articleBody":" Last October, SAP announced the release of the SAP Customer Data Platform, an enterprise solution for managing customer data and delivering personalized customer experiences. As people discover the benefits of CDPs, they have been gaining popularity. Over the past several years, with the proliferation of data bringing unprecedented opportunities for businesses the concept of CDPs are alluring \u2026 if only they can find a way to leverage it at scale. So what is the SAP Customer Data Platform, and what makes it different? Mind the experience gap: The challenges of personalization As access to all sorts of data exploded in the age of digital transformation, companies recognized the value of that data and started collecting it. But different departments, responsible for different parts of the customer journey, collected and stored different data. Sales teams logged customer data in their CRM systems. Customer service teams kept track of service interactions. Account data, privacy data, and transactional data would be stored in separate systems altogether. Everyone was working hard, but the mix was still not quite right. As companies sought out 360-degree customer profiles to elevate their CX, engineers were tasked with connecting these disparate systems and somehow making sense of the data with custom integrations. CDPs seek to address the gap in that experience\u2014serving as the hub for all customer data, a single access point that talks to those systems, and translating that data into actionable insights. Better marketing intelligence, better decisions Today, there's so much data that it can be overwhelming. How do you get the insights you need to help your business succeed? 3 Pillars of the SAP Customer Data Platform The SAP Customer Data Platform was purpose-built around three core pillars:   UNIFY FRAGMENTED DATA The SAP Customer Data Platform collects data from all interactions, engagements, transactions, and systems and brings it together to build rich customer profiles. It promises to leave no stone unturned, designed to take in massive amounts of data, whether first, second or third party, structured or unstructured, known or anonymous. And that includes back-office, operational data. This not only gives you deeper insight into each customer but CDP also makes it easier to see behavioral patterns and tap into new opportunities. RESPECT YOUR CUSTOMER\u2019S PRIVACY Trust is at the heart of any good customer experience. Customers are happy to share their data in exchange for personalized interactions but break their trust and they won\u2019t think twice before breaking ties with you. SAP\u2019s CDP is built on a foundation of data privacy and data governance, designed to reduce compliance risk and make it easier to honor your customers\u2019 privacy preferences at every touchpoint. ACTIVATE HYPER-PERSONALIZATION Personalization is more than just addressing someone by name. It\u2019s taking the time to understand who they are, and where they\u2019re coming from. It\u2019s all about context and intent. This approach to CX has reciprocity and, by leading with transparency about consent, customers trust you more as you get to know them. SAP Customer Data Platform seeks to uncover that context across the entire customer journey \u2013 not just through marketing engagements but in sales, commerce, and service interactions too. It offers two unique views of the customer: one designed for operational systems like CRM and ERP, and one designed for marketing and advertising engagements. This allows you to personalize every time interaction, and make the cross-channel experience consistent and seamless. Privacy, please! 3 ways to protect your personal data Heard of \"Off-Facebook Activity\" settings? Learn how companies are tracking your data, and how to protect your personal data. Built for the enterprise SAP\u2019s expertise in back-office data management and enterprise experience is embedded in its CDP solution. It is designed to elevate the entire customer experience by making sense of the massive amounts of data collected by large organizations and making it work for the business. This goes beyond personalized marketing campaigns. It brings high-quality data and real-time insights into every part of the business, unlocking responsiveness, innovation, and effective communication at every level.  Ready to crush revenue and growth targets? Learn how CIAM, data privacy, and customer data solutions can help HERE.   ","name":"SAP Customer Data Platform: Discover the benefits of CDP","dateModified":"2021-09-24T19:09:42+00:00","datePublished":"2021-03-18T10:01:03+00:00","headline":"SAP Customer Data Platform: Discover the benefits of CDP","description":"The SAP Customer Data Platform is purpose-built around 3 core pillars:\u00a0unifying data, respecting privacy, & personalization. CX connectivity."},{"@context":"http:\/\/schema.org","@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","width":"500","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","url":"https:\/\/www.the-future-of-commerce.com\/","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","@id":"https:\/\/www.the-future-of-commerce.com\/"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"03","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"18","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/03\/\/18\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"SAP Customer Data Platform: Discover the benefits of CDP","item":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/sap-customer-data-platform\/#breadcrumbitem"}]}]