[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/01\/16\/amazon-go-grocery\/#Article","articleBody":"There are many conversations today about whether technology has actually given people more time or consumed more of it, but one thing is crystal-clear when it comes to grocery-shopping and advances in technology: Amazon and convenience go hand-in-hand, and consumers are following.\nEven the formerly stalwart grocery sector finds itself transforming, with tremendous amounts of time having been saved since customers started mixing up physical shopping with online shopping.\n \nShopping in the digital age: A tale of two grocery experiences\n   Grocery shopping in the digital age is changing rapidly. You can lose or gain a customer based solely on one online experience. Is yours up to par?  \nAmazon and convenience: A simple path to purchase is the future of e-commerce\nIn December, Amazon continued to make the pages of e-commerce history, stunning retailers, grocers, and shoppers alike with the announcement that they\u2019ll be opening 2,500 brick and mortar stores, dubbed Amazon Go, across the U.S.\nThese locations will boast simplified shopping, no checkout lines and, most importantly, convenience at every turn.\nComplementing Amazon\u2019s already popular grocery-delivery programs, Pantry and AmazonFresh, Amazon Go is determined to keep their customers supplied with the most sought-after commodity of all\u2014time.\nBen Basche of San Francisco summed up the thought process of many who are swapping out pushing shopping carts for clicking \u201center\u201d buttons, noting,\n\u201cEcho + Amazon Pantry have completely replaced trips to Walgreens and the corner store for me. Not just because it\u2019s delivered to my door within two days, but because as soon as I realize I need something like toilet paper, I can simply ask Alexa and order it right there before I forget. So it saves me both the time of going to the store and the mental RAM of needing to remember to go in the first place.\u201d\n \nI hate shopping. Here are 5 reasons I stand in line at Sephora (Listen up, retailers)\n   As countless retailers shutter their physical locations, Sephora is expanding. Learn the brick and mortar retail trends that are contributing to their success.  \nCan you hear me now? Voice, mobile, omnichannel are the foundation of Amazon\u2019s convenience\nWith the dawn of AI like Echo, personal assistants, voice commerce, and digital shoppers are readily available to the general public, not just to an elite few. Retailers are awakening to a new dawn when it comes to reaching and retaining their customers.\nCompanies that recognize the importance of retaining consumer data to best understand their customers are the companies who will win in the future. By offering a customer data platform that makes online shopping seamless and simple, brands will be poised for success in the digital future.\n \nIt\u2019s high time grocery stores had an existential crisis\n   Shoppers want grocers to help them solve some of the problems of modern life, are you ready?  \nThe grocery aisles of yesterday are not the aisles of today. Grocers need to know their customers in both their online and physical worlds and need to offer not just cost-saving measures, but convenience.\nU.S. grocery shoppers are changing their online shopping behaviors, and most retailers need plenty more than a study to catch up and keep up \u2013 they need to transform if they hope to be in the same room when it comes to Amazon and convenience.\nGrocery retailers like Wal-Mart, Kroger, and Meijer (to name a few) have begun offering curbside pickup, allowing their regular customers to order online and simply pull-up to have their groceries loaded into their car. No more wandering down aisles while fighting crowds and long lines.\nAmazon has changed the way that grocery shopping and retail is being done, and grocers must recognize this today.\nShine in the moments that matter. Real-time customer engagement starts HERE.","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/01\/16\/amazon-go-grocery\/#Article_Person","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/01\/16\/amazon-go-grocery\/#Article_Person_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/01\/JennVandeZande_Profile_Pic_2018-1-150x150.jpg"},"name":"Jenn Vande Zande","sameAs":["https:\/\/twitter.com\/jennvzande","https:\/\/www.linkedin.com\/in\/jennvandezande"],"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/"},"dateModified":"2021-04-26T17:05:57+00:00","datePublished":"2017-01-16T11:00:00+00:00","description":"Amazon and convenience go hand-in-hand, and consumers are flocking to the brands offering simplicity, relevance, and omnichannel.","headline":"Amazon and convenience: Their hottest grocery item is your time","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/01\/16\/amazon-go-grocery\/#Article_ImageObject","height":"630","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/01\/amazongrocery_HB-1200x630.jpg","width":"1200"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2017\/01\/16\/amazon-go-grocery\/","name":"Amazon and convenience: Their hottest grocery item is your time","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","logo":{"@type":"ImageObject","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","width":"500"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"url":"https:\/\/www.the-future-of-commerce.com\/"},"url":"https:\/\/www.the-future-of-commerce.com\/2017\/01\/16\/amazon-go-grocery\/#Article"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2017","item":"https:\/\/www.the-future-of-commerce.com\/2017\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"01","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/01\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"16","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/01\/\/16\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Amazon and convenience: Their hottest grocery item is your time","item":"https:\/\/www.the-future-of-commerce.com\/2017\/01\/16\/amazon-go-grocery\/#breadcrumbitem"}]}]