{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/sap-sapphire-general\/customer-engagement-marketing-sapphire\/#CollectionPage","headline":"Customer Engagement \/ Marketing Category","description":"","url":"https:\/\/www.the-future-of-commerce.com\/sap-sapphire-general\/customer-engagement-marketing-sapphire\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/21\/sap-sapphire-marketing-customer-engagement\/","headline":"Rock customer engagement: Solve marketing stressors at SAP Sapphire","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/21\/sap-sapphire-marketing-customer-engagement\/","datePublished":"2022-04-21","dateModified":"2022-06-21","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/21\/sap-sapphire-marketing-customer-engagement\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/andy-simmons\/#Person","name":"Andy Simmons","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/andy-simmons\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1a11efb6e6da150e615652d67d397c05?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1a11efb6e6da150e615652d67d397c05?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/marketing-sapphire-2022-ftr.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/marketing-sapphire-2022-ftr.jpeg","height":375,"width":1200},"keywords":["Sapphire"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/11\/how-to-choose-best-email-service-provider\/","headline":"How to choose the best email provider for your brand","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/11\/how-to-choose-best-email-service-provider\/","datePublished":"2022-04-11","dateModified":"2022-04-12","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/11\/how-to-choose-best-email-service-provider\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/meghann-york\/#Person","name":"Meghann York","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/meghann-york\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e73439edbeddbbb297e9a438a4c0d93b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e73439edbeddbbb297e9a438a4c0d93b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/FCEE_Email_Service_Provider_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/FCEE_Email_Service_Provider_1200x375.jpg","height":375,"width":1200},"keywords":["Customer Engagement","Email Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/07\/benefits-of-first-party-data-spot-on-marketing-fantastic-results\/","headline":"Benefits of first-party data: Spot-on marketing, fantastic results","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/07\/benefits-of-first-party-data-spot-on-marketing-fantastic-results\/","datePublished":"2022-04-07","dateModified":"2022-04-21","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/07\/benefits-of-first-party-data-spot-on-marketing-fantastic-results\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/meghann-york\/#Person","name":"Meghann York","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/meghann-york\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e73439edbeddbbb297e9a438a4c0d93b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e73439edbeddbbb297e9a438a4c0d93b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/benefits-of-first-party-data_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/benefits-of-first-party-data_1200x375.jpg","height":375,"width":1200},"keywords":["Customer Loyalty","First-party Data","Marketing","Personalization"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/29\/neuroscience-decoding-the-mind-for-effective-engagement\/","headline":"Neuroscience: Decoding the mind for effective engagement","url":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/29\/neuroscience-decoding-the-mind-for-effective-engagement\/","datePublished":"2022-03-29","dateModified":"2022-04-12","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/29\/neuroscience-decoding-the-mind-for-effective-engagement\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ginger-shimp\/#Person","name":"Ginger Shimp","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ginger-shimp\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/34aa66c4a2d0127d6e73d9bf794076be?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/34aa66c4a2d0127d6e73d9bf794076be?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/Neuroscience_to_Lead_Generation_1200x375-002.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/Neuroscience_to_Lead_Generation_1200x375-002.jpg","height":375,"width":1200},"keywords":["Customer Engagement","Digital Marketing","Neuromarketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/15\/influencer-marketing-trends\/","headline":"Influencer marketing: Trends supercharging engagement in 2022","url":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/15\/influencer-marketing-trends\/","datePublished":"2022-03-15","dateModified":"2022-07-18","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/15\/influencer-marketing-trends\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/#Person","name":"Amanda Magee","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d3d69f4ddce68f5d2823f63304be72f8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d3d69f4ddce68f5d2823f63304be72f8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/Influencer-2022_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/Influencer-2022_1200x375.jpg","height":375,"width":1200},"keywords":["Influencer Marketing","Social Commerce","Social Media","Video Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/03\/content-marketing-roi-revenue-growth-requires-content\/","headline":"No content? No sales: Revenue growth requires marketing, full stop","url":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/03\/content-marketing-roi-revenue-growth-requires-content\/","datePublished":"2022-02-03","dateModified":"2022-06-17","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/03\/content-marketing-roi-revenue-growth-requires-content\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/gretchen-nemechek\/#Person","name":"Gretchen Nemechek","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/gretchen-nemechek\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/40c873da91dc280c0d5bf30dbd948088?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/40c873da91dc280c0d5bf30dbd948088?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/02\/ROI-Marketing_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/02\/ROI-Marketing_1200x375.jpg","height":375,"width":1200},"keywords":["Content Marketing","Marketing ROI","Sales and Marketing","Sales Success"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/20\/martech-trends\/","headline":"Martech trends 2022: Personalization, privacy, and purpose","url":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/20\/martech-trends\/","datePublished":"2021-12-20","dateModified":"2022-06-21","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/20\/martech-trends\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/angelica-valentine\/#Person","name":"Angelica Valentine","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/angelica-valentine\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef5c4b7db71e6dd416bf573258799a51?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef5c4b7db71e6dd416bf573258799a51?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/12\/martech-trends-2022-ftr.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/12\/martech-trends-2022-ftr.png","height":375,"width":1200},"keywords":["2022 Trends","CPG | Consumer Packaged Goods","Customer Data","D2C","Direct to Consumer","DTC","Martech | Marketing Technology","Omnichannel Personalization"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/21\/apple-privacy-changes\/","headline":"Face the music: Apple privacy changes hit e-commerce marketing","url":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/21\/apple-privacy-changes\/","datePublished":"2021-04-21","dateModified":"2022-03-12","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/21\/apple-privacy-changes\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/#Person","name":"Marcia Savage","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4f47e624eedc690ced9d0f8b84cf5149?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4f47e624eedc690ced9d0f8b84cf5149?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/04\/iOSFacetheMusic_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/04\/iOSFacetheMusic_1200x375.jpg","height":375,"width":1200},"keywords":["Apple","Benefits of a CDP","CDP | Customer Data Platform","Customer Data","Digital Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/24\/reduce-cart-abandonment-with-cdm\/","headline":"Reduce shopping cart abandonment with customer data management","url":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/24\/reduce-cart-abandonment-with-cdm\/","datePublished":"2021-03-24","dateModified":"2021-11-08","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/24\/reduce-cart-abandonment-with-cdm\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/#Person","name":"Emily Morrow","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/03\/CDP0014_AbandonedCarts_HB.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/03\/CDP0014_AbandonedCarts_HB.jpg","height":375,"width":1200},"keywords":["CDM | Customer Data Management","CDP | Customer Data Platform","CDPs for Retail","E-commerce","Shopping Cart Abandonment"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/definition-of-marketing\/","headline":"Modern marketing: The fundamentals have changed – have you?","url":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/definition-of-marketing\/","datePublished":"2021-03-18","dateModified":"2022-02-07","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/03\/18\/definition-of-marketing\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/amber-naslund\/#Person","name":"Amber Naslund","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/amber-naslund\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e1b0c9ba8eea04ce9c62969e88fee180?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e1b0c9ba8eea04ce9c62969e88fee180?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/03\/FCEE153_Modern-marketing_HB.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/03\/FCEE153_Modern-marketing_HB.jpg","height":375,"width":1200},"keywords":["Marketing"]}],"about":["Customer Engagement \/ Marketing","Customer Journey","Marketing","Marketing","Omnichannel Commerce"]}