{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/cdp-customer-data-platform-general\/#CollectionPage","headline":"CDP: Customer Data Platform Category","description":"

What is a customer data platform? A CDP is a prebuilt software system that collects, organizes, and centralizes customer data to build comprehensive customer profiles for use in marketing and other business operations.<\/p>\n

Benefits of a customer data platform include:<\/p>\n

    \n
  1. Building customer trust<\/li>\n
  2. Breaking down data silos<\/li>\n
  3. Personalized marketing<\/li>\n<\/ol>\n

    Keep this page handy to keep up with the latest CDP trends and best practices.<\/p>\n","url":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/cdp-customer-data-platform-general\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/06\/data-authentication-in-a-cdp\/","headline":"Real customers, engaged with your brand: Enter data authentication","url":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/06\/data-authentication-in-a-cdp\/","datePublished":"2022-07-06","dateModified":"2022-07-07","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/06\/data-authentication-in-a-cdp\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bfd2dda75df1651f9c0834c2c6c5d3fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bfd2dda75df1651f9c0834c2c6c5d3fd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Real-customers-engaged-with-brand_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Real-customers-engaged-with-brand_FTR.jpg","height":375,"width":1200},"keywords":["Authentication","Benefits of a CDP","CDM | Customer Data Management","CDP | Customer Data Platform","CDPs for Retail","Consent Data Management","Data Management","Future of Customer Experience","Third-party Cookies","What Is CDP"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/23\/trustradius-2022-top-rated-awards-customer-data\/","headline":"TrustRadius 2022 Top Rated Awards: SAP wins in 4 customer data categories","url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/23\/trustradius-2022-top-rated-awards-customer-data\/","datePublished":"2022-06-23","dateModified":"2022-07-21","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/23\/trustradius-2022-top-rated-awards-customer-data\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/binod-negi\/#Person","name":"Binod Negi","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/binod-negi\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/3c4983b4fe3950878e9ae7008ea57705?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c4983b4fe3950878e9ae7008ea57705?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/TrustRadius-Customer-Data-Award-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/TrustRadius-Customer-Data-Award-FTR.jpeg","height":375,"width":1200},"keywords":["CDP | Customer Data Platform","CIAM | Customer Identity and Access Management","Consent Data Management"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/17\/hottest-reads-of-2022\/","headline":"Rawr! Explore our hottest reads of 2022 so far","url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/17\/hottest-reads-of-2022\/","datePublished":"2022-06-17","dateModified":"2022-06-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/17\/hottest-reads-of-2022\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/#Person","name":"Marcia Savage","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4f47e624eedc690ced9d0f8b84cf5149?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4f47e624eedc690ced9d0f8b84cf5149?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/summer-reads-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/summer-reads-FTR.jpeg","height":375,"width":1200},"keywords":["2022 Trends","Future of Customer Experience","Metaverse","Thought Leadership"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/15\/connecting-customer-data-and-business-data-at-sapphire\/","headline":"All eyes on the future of connecting customer and business data at Sapphire","url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/15\/connecting-customer-data-and-business-data-at-sapphire\/","datePublished":"2022-06-15","dateModified":"2022-06-17","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/15\/connecting-customer-data-and-business-data-at-sapphire\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bfd2dda75df1651f9c0834c2c6c5d3fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bfd2dda75df1651f9c0834c2c6c5d3fd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/Rainbow-Owl_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/Rainbow-Owl_1200x375.jpg","height":375,"width":1200},"keywords":["CDM | Customer Data Management","CDP | Customer Data Platform","CRM | Customer Relationship Management","Customer Data","SAP Customer Data Platform","Sapphire"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/09\/using-customer-data-to-build-loyalty\/","headline":"Want more customers, loyalty, and sales? 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