{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/ciam-customer-identity-and-access-management\/#CollectionPage","headline":"Customer profiles: Customer Identity + Access Management (CIAM) for B2B and B2C Category","description":"<p>Reduce friction at the point of registration and deliver trusted, personalized engagements throughout the customer journey. Power relevant customer experiences based on first-party data. With SAP Customer Identity and Access Management solutions for B2C, you can build rich, centralized customer profiles and synchronize them with all your digital properties. Cloud deployment Flexible and secure authentication and access options Single, unified customer profiles Bidirectional data flows.<br \/>\nCustomer Identity and Access Management for B2B: Maximize your value network Accelerate time to market, simplify end-to-end identity lifecycle management, and protect against business risks, while addressing privacy and compliance requirements. Ensure trusted relationships with customers and partners to add value to your bottom line. With SAP Customer Identity and Access Management solutions for B2B, you can manage the lifecycle of customer identities and help grow your business. Cloud deployment Seamless organization and user onboarding Business policy-based access management Security and privacy protection<\/p>\n","url":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/ciam-customer-identity-and-access-management\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/06\/data-authentication-in-a-cdp\/","headline":"Real customers, engaged with your brand: Enter data authentication","url":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/06\/data-authentication-in-a-cdp\/","datePublished":"2022-07-06","dateModified":"2022-07-07","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/06\/data-authentication-in-a-cdp\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bfd2dda75df1651f9c0834c2c6c5d3fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bfd2dda75df1651f9c0834c2c6c5d3fd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Real-customers-engaged-with-brand_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Real-customers-engaged-with-brand_FTR.jpg","height":375,"width":1200},"keywords":["Authentication","Benefits of a CDP","CDM | Customer Data Management","CDP | Customer Data Platform","CDPs for Retail","Consent Data Management","Data Management","Future of Customer Experience","Third-party Cookies","What Is CDP"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/23\/trustradius-2022-top-rated-awards-customer-data\/","headline":"TrustRadius 2022 Top Rated Awards: SAP wins in 4 customer data categories","url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/23\/trustradius-2022-top-rated-awards-customer-data\/","datePublished":"2022-06-23","dateModified":"2022-07-21","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/23\/trustradius-2022-top-rated-awards-customer-data\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/binod-negi\/#Person","name":"Binod Negi","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/binod-negi\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/3c4983b4fe3950878e9ae7008ea57705?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c4983b4fe3950878e9ae7008ea57705?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/TrustRadius-Customer-Data-Award-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/TrustRadius-Customer-Data-Award-FTR.jpeg","height":375,"width":1200},"keywords":["CDP | Customer Data Platform","CIAM | Customer Identity and Access Management","Consent Data Management"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/15\/connecting-customer-data-and-business-data-at-sapphire\/","headline":"All eyes on the future of connecting customer and business data at Sapphire","url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/15\/connecting-customer-data-and-business-data-at-sapphire\/","datePublished":"2022-06-15","dateModified":"2022-06-17","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/15\/connecting-customer-data-and-business-data-at-sapphire\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bfd2dda75df1651f9c0834c2c6c5d3fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bfd2dda75df1651f9c0834c2c6c5d3fd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/Rainbow-Owl_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/Rainbow-Owl_1200x375.jpg","height":375,"width":1200},"keywords":["CDM | Customer Data Management","CDP | Customer Data Platform","CRM | Customer Relationship Management","Customer Data","SAP Customer Data Platform","Sapphire"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/11\/customer-data-privacy-trends-building-trust\/","headline":"Customer data privacy trends: Building trust, post-pandemic","url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/11\/customer-data-privacy-trends-building-trust\/","datePublished":"2022-05-11","dateModified":"2022-06-06","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/11\/customer-data-privacy-trends-building-trust\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/maya-hicks\/#Person","name":"Maya Hicks","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/maya-hicks\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/330c75eddfdedd9223fa33fb20cc85eb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/330c75eddfdedd9223fa33fb20cc85eb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/customer-data-privacy_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/customer-data-privacy_1200x375.jpg","height":375,"width":1200},"keywords":["CDP | Customer Data Platform","Consumer Privacy","Consumer Trust","Customer Trust","SAP Customer Data Platform"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/10\/passwordless-authentication-solve-cx-pain-points-boost-revenue\/","headline":"Passwordless authentication: Solve CX pain points, boost revenue","url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/10\/passwordless-authentication-solve-cx-pain-points-boost-revenue\/","datePublished":"2022-05-10","dateModified":"2022-05-17","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/10\/passwordless-authentication-solve-cx-pain-points-boost-revenue\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/#Person","name":"Ratul Shah","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/62b0423fd8b1057b26029bde5e614303?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/62b0423fd8b1057b26029bde5e614303?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/MFA-Cybersecurity_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/MFA-Cybersecurity_1200x375.jpg","height":375,"width":1200},"keywords":["Authentication","CIAM | Customer Identity and Access Management","Consumer Privacy"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/27\/the-future-of-commerce-trends\/","headline":"The future of commerce: 3 trends shaping how we buy and sell","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/27\/the-future-of-commerce-trends\/","datePublished":"2022-04-27","dateModified":"2022-06-21","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/27\/the-future-of-commerce-trends\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/#Person","name":"Emily Morrow","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/Future-of-Commerce_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/Future-of-Commerce_1200x375.jpg","height":375,"width":1200},"keywords":["CPG | Consumer Packaged Goods","CPG Trends","Customer Engagement","Future of Commerce","Future of E-commerce","Future of Retail","Generation Z","Millennials","Social Commerce"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/14\/online-payment-trends-to-follow\/","headline":"Online payment trends: Show me the (digital) money","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/14\/online-payment-trends-to-follow\/","datePublished":"2022-04-14","dateModified":"2022-05-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/14\/online-payment-trends-to-follow\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/crystal-bedell\/#Person","name":"Crystal Bedell","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/crystal-bedell\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9d0066ecc0de33cca97563bb476064f7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9d0066ecc0de33cca97563bb476064f7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/Payments_Feature.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/Payments_Feature.jpg","height":375,"width":1200},"keywords":["Cryptocurrency","Digital Payments","Digital Wallet","E-commerce Trends","Omnichannel Retail","Payment Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/28\/the-data-gravity-effect-when-less-is-more\/","headline":"The data gravity effect: When less is more","url":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/28\/the-data-gravity-effect-when-less-is-more\/","datePublished":"2022-03-28","dateModified":"2022-05-10","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/28\/the-data-gravity-effect-when-less-is-more\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bfd2dda75df1651f9c0834c2c6c5d3fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bfd2dda75df1651f9c0834c2c6c5d3fd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/Is-more-data-better_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/Is-more-data-better_1200x375.jpg","height":375,"width":1200},"keywords":["CDP | Customer Data Platform","CIAM | Customer Identity and Access Management","Customer Profile Management","Personalization"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/24\/ciam-solution-should-you-build-adapt-or-buy\/","headline":"CIAM solution: Should you build, adapt, or buy?","url":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/24\/ciam-solution-should-you-build-adapt-or-buy\/","datePublished":"2022-03-24","dateModified":"2022-03-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/24\/ciam-solution-should-you-build-adapt-or-buy\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/#Person","name":"Ratul Shah","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/62b0423fd8b1057b26029bde5e614303?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/62b0423fd8b1057b26029bde5e614303?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/CIAM_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/CIAM_1200x375.jpg","height":375,"width":1200},"keywords":["CIAM | Customer Identity and Access Management","Consumer Data Privacy","GDPR"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/14\/redefining-customer-identity\/","headline":"Redefining customer identity for the cookie-less future","url":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/14\/redefining-customer-identity\/","datePublished":"2022-03-14","dateModified":"2022-04-12","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/14\/redefining-customer-identity\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bfd2dda75df1651f9c0834c2c6c5d3fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bfd2dda75df1651f9c0834c2c6c5d3fd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/customer-identity-feature.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/customer-identity-feature.png","height":375,"width":1200},"keywords":["CDM | Customer Data Management","CDP | Customer Data Platform","CIAM | Customer Identity and Access Management","Consumer Data Privacy","CPG | Consumer Packaged Goods","First-party Data","Third-party Cookies"]}],"about":["CDP: Customer Data Platform","CDP: Customer Data Platform","Consent data management","CPG","Customer Data","Customer Data","Customer Engagement","Customer Engagement","Customer profiles: Customer Identity + Access Management (CIAM) for B2B and B2C","Data Privacy: Laws, Consumer Expectations","Marketing"]}