[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/#Article","articleBody":"Millennials may have \u201cruined\u201d everything from dating to diamonds, but the next generation is quickly on the rise, ready to take their turn at the wheel leading companies and society. So what are the Generation Z statistics that marketers need to know in order to connect with the next generation of buyers and decision makers in a meaningful way?\nThis younger generation is more diverse than ever, readily admits they\u2019re almost \u201cconstantly online,\u201d and is changing the future of buying with regard to B2B and B2C.\nTheir counterparts in Asia have already made online shopping more prevalent than brick-and-mortar, a feat the US is still far from reaching.\u00a0\nThey have rather progressive views, and believe it\u2019s everyone\u2019s duty to choose their own worldview. They trust influencers, but have different opinions of what makes an influencer. They want less-posed photos and more real-life visibility. Oh, and preferably on TikTok.\nAnd guess what: In 2020, Gen Z accounted for 40% of US consumers. By the end of the next decade, you won\u2019t even hear much about Millennials anymore. By 2026, Gen Z will be the largest US consumer population.\nIt\u2019s officially the decade of Gen Z.\n \nModern corporate life: A story told in TikToks\n   The mechanics of corporate life may change over time, but some things never change. TikTok videos reveal the highs and lows of the corporate world.  \nWho is Generation Z?\nGeneration Z is defined by the Pew Research Center as anyone born after 1997.\nThey\u2019ll be the most ethnically-diverse generation in American history \u2013 as well as the largest \u2013 making up 27% of the US population.\u00a0\n \nHow to manage millennials and Gen Z at work\n   Do you know how to manage Millennials and Gen Z at work? You should - they already make up almost half the full-time workforce.  \nGen Z technology stats\nGeneration Z has grown up with technology \u2013 most of them were unlocking iPhones faster than their parents by age 4. Technology is a second limb to them, and they use it as such.\u00a0\nGeneration Z statistics surrounding technology:\n45% of Gen Z say they are online \u201calmost constantly\u201d\nAlmost half of Gen Z-ers are online for 10 or more hours a day\nGen Z spends an average of 11 hours per week on their mobile phones\nGen Z watches an average of 23 hours of online video content per week\nGen Z consumers are 2X more likely to shop on mobile devices than Millennials are\n42% of Gen Z feel that social media has a direct influence on how they feel about themselves\nGeneration Z members have an attention span of 8 seconds\nMore than half of Gen Z-ers are believed to have installed ad-blocking software\n \nHere we are now, entertain us: The future of shopping\n   The future of shopping is entertainment. It's not enough to just have an online storefront. Brands have to do more. Consumers today are looking for novel, immersive, and entertaining shopping experiences.  \nHow Gen Z shops online\nSo how does the generation that\u2019s transforming the future of buying shop online? When they\u2019re in decision-making roles in business, what will entice them to purchase? What are they looking for when it comes to giving their trust and loyalty?\nFrom how they shop to how they want to engage with a brand to what they expect for their money, Generation Z requires a completely different understanding of the consumer.\nGeneration Z statistics: What channels they buy from and how to market to them\nThey don\u2019t want to pay full price for anything\nWinning their trust wins their loyalty, and they\u2019re always watching\nSubscription and rental services thrive with Gen Z because living a life in pictures means you need A LOT of clothes\n58% of Gen Z users check their email multiple times a day\n31.8% Gen Z-ers would like to receive emails from brands a couple of times a week\nFacebook usage among US teens has fallen from 71% in 2014 to 51% in 2018\n41% of Gen Z say Instagram is their preferred social media platform for following brands\n85% of Gen Z use social media to learn about new products. (The Center for Generational Kinetics)\n20.2% of Gen Z-ers prefer engaging with a brand on social media, more than any other channel\n67% of Gen Z-ers prefer seeing real people in advertisements. (Media Kix)\n68% of Gen Z read 3 or more reviews before buying something for the first time with their own money\u00a0\nGen Z\u2019s favorite brands (for now)\nHow do you put all of those data points into an action plan? Maybe it\u2019s better to look at the brands Gen Z already loves, and do a deep dive on their strategy on social media, marketing methods, and beyond. \nThese brands are the ones that have won Gen Z affinity by building community and marketing to Gen Z\u2019s unique preferences and tastes.\u00a0\nThese are the brands Gen Z thinks are the coolest:\nYouTube\nNike\nSnapchat\nDoritos\nVans\nAxe\nXbox\nSour Patch Kids\nInstagram\nNetflix\nApple\nSavage x Fenty\nJordan\u00a0\nAdidas\nKylie Cosmetics\u00a0\n \nHistory repeats: Pandemic, labor shortage, and The Great Resignation\n   How can companies attract top talent through - and beyond - the Great Resignation and post-pandemic labor shortage?  \nIt\u2019s time to get real: Authenticity, originality, and experiences are at the \ud83d\udc9c of Generation Z statistics\nWhat are these brands doing differently than others? Well, first, they\u2019re targeting Gen Z \u2013 using influencers to build trust, and putting ads, entertainment, and experiences on the platforms Gen Z already uses \u2013 YouTube, TikTok, SnapChat, for instance.\u00a0\nIn the future, brands are going to have to exercise an entirely new advertising muscle: Less Facebook and more TikTok. Less paid ads and more community-building content. Less reliance on social platforms and more of a focus on streaming channels.\u00a0\nIt\u2019s a new era in marketing.\nDon\u2019t just believe in the exceptional \u2013 create the exceptional. Fast, flexible, mobile-first e-commerce is just a few clicks away.","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/#Article_Person","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/#Article_Person_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Tracey-Wallace-150x150.jpg"},"name":"Tracey Wallace","sameAs":"https:\/\/twitter.com\/TraceWall","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/"},"dateModified":"2021-10-13T04:23:06+00:00","datePublished":"2020-02-07T08:00:00+00:00","description":"Generation Z statistics: The values, deal-breakers, rules of engagement, and trends of the up-and-coming business leaders of tomorrow.","headline":"Generation Z stats: How marketers can reach the up-and-coming buyer","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/#Article_ImageObject","height":"630","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/02\/thumbnail-2e224cadf0070a59f6409e4227df2fe6-1200x630.jpeg","width":"1200"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/","name":"Generation Z stats: How marketers can reach the up-and-coming buyer","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","logo":{"@type":"ImageObject","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","width":"500"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"url":"https:\/\/www.the-future-of-commerce.com\/"},"url":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/#Article"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2020","item":"https:\/\/www.the-future-of-commerce.com\/2020\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"02","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/02\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"07","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/02\/\/07\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Generation Z stats: How marketers can reach  the up-and-coming buyer","item":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/#breadcrumbitem"}]}]