[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/20\/voice-commerce-definition-examples-benefits-stats\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/20\/voice-commerce-definition-examples-benefits-stats\/","headline":"Voice commerce: Definition, examples, benefits, stats","name":"Voice commerce: Definition, examples, benefits, stats","description":"Learn about the growing e-commerce trend of using smart speakers and virtual digital assistants like Amazon Alexa or Apple's Siri to make online purchases.","datePublished":"2022-04-20","dateModified":"2022-05-18","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/#Person","name":"Josh Maday","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bd7e8b81e77548806af83e58df7c2e59?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bd7e8b81e77548806af83e58df7c2e59?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/voice-commerce_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/voice-commerce_1200x375.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/20\/voice-commerce-definition-examples-benefits-stats\/","about":["B2C Commerce","Commerce","Commerce","Customer Engagement","Customer Engagement","Customer Journey","E-Commerce","E-Commerce","Future of Grocery Retail","Mobile Commerce","Retail","Trends"],"wordCount":951,"keywords":["Mobile E-commerce","Voice Commerce","Voice Recognition","Voice Shopping"],"articleBody":"Building on the rapid growth of e-commerce over the last few years, voice commerce gives your customers a way to tell you exactly what they want. Consumers increasingly turn to virtual assistants and smart speakers like Alexa and Siri to not only answer their questions at home and on the go, but to make purchases without so much as the click of a mouse or tap of a screen.Companies leveraging voice commerce are enjoying competitive advantage and the future of voice commerce presents another ripe opportunity for brands seeking to build on the success of e-commerce.      “Alexa, what will be your impact on e-commerce?”                Voice is now a consumer channel, with conversational commerce expected to reach $40 billion by 2022. Does your organizational strategy include voice? It should.      What is voice commerce?Voice commerce is e-commerce via voice command. Customers interact with smart speakers and voice assistants or virtual digital assistants (VDAs) such as Amazon Alexa, Google Assistant, or Apple\u2019s Siri to make online purchases.Rather than typing on an interface such as an app on a smartphone or a browser on a laptop, customers ask their favorite voice assistant for answers to questions, recommendations, and to perform simple tasks like reordering previously purchased items that need to be replaced.A layer deeper, voice commerce operates on automatic speech recognition (ASR), also called voice recognition, or speech-to-text.ASR, working with the artificial intelligence and machine learning that powers chat bots, allows consumers to search for and buy products and services online through voice commands.Virtual assistants translate speech to text, conduct searches, and make personalized recommendations at the speed of conversation. From there, customers decide to buy or not to buy.      Customer experience in 2030: This is how it looks                The face of retail is drastically changing, and customer experience is more important than ever. This is how customer experience will look in 2030.      Voice commerce vs. conversational commerceAlthough the terms may seem synonymous, voice commerce differs from conversational commerce by being more specific to using voice assistants to search and make purchases online.Conversational commerce allows consumers to interact with brands and businesses through voice assistants as well as chatbots, SMS, and apps like Facebook Messenger and WhatsApp. The conversation takes place through voice or through typing text and carrying on a conversation within a single app.      Click, click, buy: e-commerce trends driven by DTC, mobile, social                2021 e-commerce trends reflect a society that's forever changed. Brands must focus on DTC, mobile, social as a search tool, and data.      Hey Alexa, what are my deals?Sure, VDA technology isn’t perfect \u2013\u00a0 it’s still a work in progress when it comes to accuracy. But the growing reliability and popularity of voice search combined with the security of e-commerce is making voice commerce an increasingly popular option.Already, 65% of 25\u201349-year-olds interact with VDAs every day. As younger consumers like Gen Z\u2014who tend to be comfortable with voice assistants\u2014continue to make and influence more purchasing decisions, voice commerce will only grow.For convenience, it can’t be beat. Customers can order or reorder items like groceries, paper towels, or laundry detergent while they\u2019re thinking of it without having to drop what they’re doing and type on a phone or computer.Making ordering as simple as telling a smart speaker what you want eliminates the friction of typing, scrolling, comparing, choosing, adding to cart, and checking out. Simply ask and you shall receive.Because virtual assistants like Alexa have a wealth of data about a consumer\u2019s past purchases, preferences, recent search history, and other behavioral information, voice commerce offers better personalization. It’s far more likely to deliver the right recommendations, at the right time.Delivering personalized results and recommendations to customers shopping through voice-enable assistants will continue to give competitive advantage to the businesses that get it right.      Talking trust: AI delivers new opportunities with voice-activated devices                AI delivers big opportunities to brands via voice-activated devices, but first they need to establish trust with consumers.      By the numbers: Voice commerce statsWhatever privacy concerns consumers had about having a VDA such as Alexa, Siri, or Google Assistant in their home \u2013 always on, always listening \u2013 appear to have faded.Whether consumers are saying, \u201cHey, Siri,\u201d \u201cHey, Alexa,\u201d or \u201cOkay, Google,\u201d it\u2019s clear that many have embraced VDAs. A few stats:72% of the people aware of voice assistants like Siri and Alexa have used voice-enabled devices80% of consumers, on average, who have made purchases with voice assistants are satisfied with their experienceVoice commerce is expected to exceed $30 billion by 2024Voice commerce grew 72% in North America due to COVID-19With so many consumers having searched and bought online using voice assistants, this channel is primed for growth. The big winners are likely to be businesses that get ahead of the competition by preparing now.      The future of online shopping gets real with AI and machine learning                AI and machine learning have starring roles in the future of online shopping. Retailers that leverage these technologies effectively can build brand loyalty for years to come.      Get customers talking & let them know you\u2019re listeningWhile some consumers might not be comfortable with voice commerce, or feel weird talking to Siri or Alexa outside the home, the trend is clearly moving toward weaving virtual digital assistants into everyday life.It\u2019s one less thing to remember to do later, lightening your customer\u2019s load and giving them just a little more brain space for the day. The convenience of ordering without pulling out your phone or hunching over a laptop will pay dividends\u2014to you and your customers.  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